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Google Analytics vs QuickBooks

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
QuickBooks logo

QuickBooks

All industries

Smart, simple online accounting software for small business

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; QuickBooks chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • They diverge on capability: Google Analytics covers Real-time analytics, QuickBooks covers Income & expense tracking.

Where they differ

Only the attributes on which Google Analytics and QuickBooks actually diverge.

Attributes where Google Analytics and QuickBooks differ
AttributeGoogle AnalyticsQuickBooks
Starting priceFree$30/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryAll industriesUnknown
Founded19981983

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in QuickBooks

  • Income & expense tracking
  • Invoicing
  • Payment processing
  • Financial reporting
  • Tax preparation
  • Bank reconciliation
  • Bill management
  • Mobile apps

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot QuickBooks
  • Event tracking and user behaviour analysisnot QuickBooks
  • Traffic source and conversion trackingnot QuickBooks

QuickBooks

  • Bookkeepingnot Google Analytics
  • Invoicingnot Google Analytics
  • Expense trackingnot Google Analytics
  • Financial reportingnot Google Analytics
  • Tax preparationnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

QuickBooks

  • Chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • Even the top Advanced tier caps bulk invoice uploads at 1,000 transaction lines per batch
  • Payroll is a separate paid add-on billed per employee per month (USD 6 to 10 depending on plan) on top of the base subscription

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

QuickBooks

$30/month
  • Simple Start$30/month
    • Income & expense tracking
    • Invoice & payments
    • Tax deductions
  • Essentials$60/month
    • Everything in Simple Start
    • Bill management
    • Time tracking
  • Plus$90/month
    • Everything in Essentials
    • Inventory tracking
    • Project profitability
  • Advanced$200/month
    • Everything in Plus
    • Dedicated account team
    • 25 users

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose QuickBooks if

  • You need income & expense tracking.
  • You work on Web, Ios, Android, Api.
  • You also want invoicing.
QuickBooks review

Questions people ask

Is Google Analytics or QuickBooks better?
Neither clearly leads. Google Analytics starts at Free and QuickBooks at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or QuickBooks?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $30/month for QuickBooks.
Does Google Analytics or QuickBooks run on more platforms?
Google Analytics runs on Web. QuickBooks runs on Web, Ios, Android, Api.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. QuickBooks starts at $30/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what QuickBooks is typically brought in for.
What can Google Analytics do that QuickBooks cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. QuickBooks covers Income & expense tracking, Invoicing, Payment processing, Financial reporting. Both handle SOC2.
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