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Google Analytics vs Loox

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
L

Loox

Software

Photo reviews and referrals for Shopify stores

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Loox beyond plan review volume, overage billing adds $40 to $50 per extra 300 orders processed

Where they differ

Only the attributes on which Google Analytics and Loox actually diverge.

Attributes where Google Analytics and Loox differ
AttributeGoogle AnalyticsLoox
Starting priceFreeOn request
Pricing modelfreemiumusage-based
Free tierYesNo
Founded1998Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Loox

Nothing recorded that Google Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Loox
  • Event tracking and user behaviour analysisnot Loox
  • Traffic source and conversion trackingnot Loox

Loox

No use cases recorded yet. See the Loox review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Loox

  • Beyond plan review volume, overage billing adds $40 to $50 per extra 300 orders processed

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Loox

On request

No published plan breakdown. See the Loox review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Loox if

Nothing in the data separates Loox from Google Analytics on the points above - pick on price and on how each one feels to use.

Loox review

Questions people ask

Is Google Analytics or Loox better?
Neither clearly leads. Google Analytics starts at Free and Loox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Loox?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Loox.
Does Google Analytics or Loox run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Loox starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Loox is typically brought in for.
What can Google Analytics do that Loox cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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Related pages

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