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Fathom Analytics vs Loox

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
L

Loox

Software

Photo reviews and referrals for Shopify stores

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Loox beyond plan review volume, overage billing adds $40 to $50 per extra 300 orders processed

Where they differ

Only the attributes on which Fathom Analytics and Loox actually diverge.

Attributes where Fathom Analytics and Loox differ
AttributeFathom AnalyticsLoox
Starting price$14/monthOn request
Pricing modelsubscriptionusage-based
Founded2014Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Loox

Nothing recorded that Fathom Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Loox
  • A lightweight Google Analytics replacementnot Loox
  • Tracking many sites from one accountnot Loox
  • Long-term historical reporting while subscribednot Loox

Loox

No use cases recorded yet. See the Loox review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Loox

  • Beyond plan review volume, overage billing adds $40 to $50 per extra 300 orders processed

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Loox

On request

No published plan breakdown. See the Loox review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Loox if

Nothing in the data separates Loox from Fathom Analytics on the points above - pick on price and on how each one feels to use.

Loox review

Questions people ask

Is Fathom Analytics or Loox better?
Neither clearly leads. Fathom Analytics starts at $14/month and Loox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Loox?
Fathom Analytics starts at $14/month and Loox at On request.
Does Fathom Analytics or Loox run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Loox is typically brought in for.
What can Fathom Analytics do that Loox cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.
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