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Software · head to head

AB Tasty vs Loox

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
L

Loox

Software

Photo reviews and referrals for Shopify stores

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Loox beyond plan review volume, overage billing adds $40 to $50 per extra 300 orders processed

Where they differ

Only the attributes on which AB Tasty and Loox actually diverge.

Attributes where AB Tasty and Loox differ
AttributeAB TastyLoox
Starting price€500/monthOn request
Pricing modelquoteusage-based
Founded2011Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Loox

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Loox
  • Feature flagging and progressive rolloutsnot Loox
  • Personalising content for identified and anonymous visitorsnot Loox
  • Search, recommendations and merchandising for ecommercenot Loox
  • Conversion optimisation experiments across channelsnot Loox

Loox

No use cases recorded yet. See the Loox review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Loox

  • Beyond plan review volume, overage billing adds $40 to $50 per extra 300 orders processed

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Loox

On request

No published plan breakdown. See the Loox review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Loox if

Nothing in the data separates Loox from AB Tasty on the points above - pick on price and on how each one feels to use.

Loox review

Questions people ask

Is AB Tasty or Loox better?
Neither clearly leads. AB Tasty starts at €500/month and Loox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Loox?
AB Tasty starts at €500/month and Loox at On request.
Does AB Tasty or Loox run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Loox is typically brought in for.
What can AB Tasty do that Loox cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.
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