Is GemPages or Google Optimize better?

Neither clearly leads. GemPages starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, GemPages or Google Optimize?

GemPages starts at Free and Google Optimize at Free.

Does GemPages or Google Optimize run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use GemPages for free?

Both have a free tier, so you can try either at no cost before committing.

What can GemPages do that Google Optimize cannot?

Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.

Content Creation · head to head

GemPages vs Google Optimize

GemPages

Content Creation

Drag and drop page builder for Shopify

From: Free
Rated: -

Full review Website

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: GemPages free plan is capped and the paid Basic tier still limits usage, with plans running from about $1 to $100 per month depending on page views and features; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023

Where they differ

Only the attributes on which GemPages and Google Optimize actually diverge.

Attributes where GemPages and Google Optimize differ
Attribute	GemPages	Google Optimize
Category	Content Creation	Marketing & Analytics
Founded	Unknown	1998

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GemPages

Nothing recorded that Google Optimize does not also cover.

Only in Google Optimize

A/B testing
Google Analytics integration
Visual editor
Real-time analytics
Google Analytics
Google Tag Manager
Google's security
Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

GemPages

No use cases recorded yet. See the GemPages review.

Google Optimize

A/B and multivariate testing of web pages tied to Google Analytics goalsnot GemPages
Personalising page content for defined audience segmentsnot GemPages
Redirect tests between alternative landing page URLsnot GemPages

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GemPages

Free plan is capped and the paid Basic tier still limits usage, with plans running from about $1 to $100 per month depending on page views and features

Google Optimize

Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
Any experiments and personalizations still running on that date were ended by Google
Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

GemPages

Free

No published plan breakdown. See the GemPages review.

Google Optimize

Free

FreeFree
- A/B testing
- Google Analytics integration
- Visual editor

Which should you pick?

Choose GemPages if

You want to start without paying.

GemPages review

Choose Google Optimize if

You need a/b testing.
You want to start without paying.
You also want google analytics integration.

Google Optimize review

Questions people ask

Is GemPages or Google Optimize better?: Neither clearly leads. GemPages starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GemPages or Google Optimize?: GemPages starts at Free and Google Optimize at Free.
Does GemPages or Google Optimize run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use GemPages for free?: Both have a free tier, so you can try either at no cost before committing.
What can GemPages do that Google Optimize cannot?: Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.

GemPages vs Google Optimize

GemPages

Google Optimize

The short version

Where they differ

What each one covers

Only in GemPages

Only in Google Optimize

What people use each for

GemPages

Google Optimize

Where each one falls short

GemPages

Google Optimize

Pricing, plan by plan

GemPages

Google Optimize

Which should you pick?

Choose GemPages if

Choose Google Optimize if

Questions people ask

Related pages

More on GemPages

More on Google Optimize

Keep looking

Other head to heads