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Healthcare · head to head

Flo vs Phreesia

Flo logo

Flo

Healthcare

Period and cycle tracking app that settled with the US FTC in 2021 over sharing health data with third parties despite promising not to

From
Free
Rated
-
Phreesia logo

Phreesia

Healthcare

Patient intake, registration and payments platform for medical practices

From
Free
Rated
-

The short version

  • Each has a real cost: Flo flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.; Phreesia no price is published: the vendor states pricing is customised to organisation size, workflows and products used, and is given only as a tailored quote
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Flo and Phreesia actually diverge.

Attributes where Flo and Phreesia differ
AttributeFloPhreesia
Pricing modelFree with a Premium subscriptionsubscription
PlatformsiOS, Android, WebWeb

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flo

  • Cycle and ovulation tracking
  • Pregnancy mode
  • Anonymous Mode
  • Symptom and mood logging
  • Expert content library
  • Community and forums

Only in Phreesia

Nothing recorded that Flo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Flo

  • Someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being loggednot Phreesia
  • A user in a jurisdiction with legal risk around reproductive health data who wants to check Anonymous Mode and current data sharing policy before logging pregnancy or fertility attemptsnot Phreesia
  • A buyer wanting to compare Flo directly against Clue on published data practices before choosing which app to trust with this informationnot Phreesia
  • Someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancynot Phreesia

Phreesia

  • Digital patient intake and registration ahead of an appointmentnot Flo
  • Collecting patient payments as part of the intake workflownot Flo
  • Automating clinical screening questionnaires at check-innot Flo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flo

  • Flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.
  • Reproductive health data, including logged periods, fertility attempts and pregnancy status, has been the subject of law enforcement data requests in some jurisdictions following changes to reproductive rights law, and cloud-stored logs are a real category of exposure regardless of a vendors intentions.
  • Anonymous Mode, the privacy feature introduced after the settlement, is a setting that must be checked and understood rather than assumed, and its exact scope and default status should be verified in the current privacy policy rather than taken from marketing copy.
  • Free tier predictions rely on self-reported symptom data and general population models, so accuracy for irregular cycles or specific medical conditions is limited compared with clinical tracking.
  • The subscription auto-renews and, like most mobile subscriptions, must be cancelled through app store account settings rather than inside the app itself.

Phreesia

  • No price is published: the vendor states pricing is customised to organisation size, workflows and products used, and is given only as a tailored quote
  • The current free access to the Intake platform is time limited and ends on 31 December 2026, with the rate that follows undisclosed
  • A buyer must book a demo before receiving any figure

Pricing, plan by plan

Flo

Free
  • Flo Premium$11.99/month
    • Free tier covers core cycle tracking, predictions and symptom logging
    • Premium adds deeper personalised insights and expert content, around $11.99 a month
    • Annual and lifetime purchase options typically offered at a lower effective rate

Phreesia

Free

No published plan breakdown. See the Phreesia review.

Which should you pick?

Choose Flo if

  • You need cycle and ovulation tracking.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want pregnancy mode.

Choose Phreesia if

  • You want to start without paying.

Questions people ask

Is Flo or Phreesia better?
Neither clearly leads. Flo starts at Free and Phreesia at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flo or Phreesia?
Flo starts at Free and Phreesia at Free.
Does Flo or Phreesia run on more platforms?
Flo runs on iOS, Android, Web. Phreesia runs on Web.
Can I use Flo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Flo best used for?
Flo is most often used for someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged, a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts, a buyer wanting to compare flo directly against clue on published data practices before choosing which app to trust with this information, someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancy. Of those, someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged and a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts are not what Phreesia is typically brought in for.
What can Flo do that Phreesia cannot?
Flo covers Cycle and ovulation tracking, Pregnancy mode, Anonymous Mode, Symptom and mood logging.

Answered from the vendors’ own pages

Flo: What happened with the FTC in 2021?

The US FTC alleged Flo Health shared sensitive health data, including pregnancy and menstruation details, with third parties like Facebook and Google despite promising to keep it private. Flo settled without admitting liability, agreeing to obtain consent for future sharing and to an independent privacy review.

Phreesia: Is there a free version of Phreesia?

Phreesia offers free access to the complete Phreesia Intake platform through December 31, 2026. Standard subscription pricing begins January 1, 2027, with transparent pricing and no per-message charges or hidden fees.

Source
Flo: What is Anonymous Mode?

A privacy setting Flo states disconnects entered health data from an identifiable profile. Check the current app and privacy policy for whether it is on by default or must be turned on manually, since this affects what data is linked to your identity.

Phreesia: How is Phreesia priced?

Phreesia pricing is customized based on organization size, workflows, and products used. The company offers transparent subscription pricing with no per-message charges. Specific pricing requires contacting the company via their demo request form for a tailored quote.

Source
Flo: Is Flo free?

Core cycle tracking and predictions are free. Deeper personalised insights and expert content require Flo Premium.

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