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Affiliate Marketing · head to head

FirstPromoter vs Grin

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite
Grin logo

Grin

Influencer Marketing

The all-in-one creator management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Grin billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Grin covers Creator discovery.

Where they differ

Only the attributes on which FirstPromoter and Grin actually diverge.

Attributes where FirstPromoter and Grin differ
AttributeFirstPromoterGrin
Starting price$49/monthOn request
Pricing modelUnknownsubscription
PlatformsWeb (SaaS)Web, Api
CategoryAffiliate MarketingInfluencer Marketing
Founded20172014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Grin

  • Creator discovery
  • Relationship management
  • Product seeding
  • Affiliate tracking
  • Content management
  • ROI reporting
  • E-commerce integration
  • Payment processing

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Grin
  • Tracking referral revenue through Stripenot Grin
  • Paying affiliates and issuing invoicesnot Grin
  • Multi-tier commission structures on the higher plansnot Grin

Grin

  • Running influencer marketing programmes with creator outreachnot FirstPromoter
  • Managing gifting, contracts and reporting across creator campaignsnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Grin

  • Billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
  • The free plan allows 200 credits a month against 2,000 on the $200 Starter plan
  • The published tiers run from $200 to $1,500 a month, which is a high floor for a small brand
  • Overage is charged at a flat rate above the plan allowance

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Grin

On request
  • Growth$undefined/month
    • Creator discovery
    • Relationship management
    • Content tracking
  • Pro$undefined/month
    • Advanced discovery
    • E-commerce integrations
    • Product seeding
  • Enterprise$undefined/month
    • Custom integrations
    • API access
    • Dedicated CSM

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Grin if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want relationship management.
Grin review

Questions people ask

Is FirstPromoter or Grin better?
Neither clearly leads. FirstPromoter starts at $49/month and Grin at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Grin?
FirstPromoter starts at $49/month and Grin at On request.
Does FirstPromoter or Grin run on more platforms?
FirstPromoter runs on Web (SaaS). Grin runs on Web, Api.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Grin is typically brought in for.
What can FirstPromoter do that Grin cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Grin covers Creator discovery, Relationship management, Product seeding, Affiliate tracking.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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