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Personal Finance · head to head

Fidelity vs QuickBooks

Fidelity logo

Fidelity

Personal Finance

Building a better financial future

From
On request
Rated
-
Full reviewWebsite
QuickBooks logo

QuickBooks

Accounting

Smart, simple online accounting software for small business

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fidelity options trades carry a 0.65 USD per contract fee on top of zero commission; QuickBooks chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • They diverge on capability: Fidelity covers Commission-free trading, QuickBooks covers Income & expense tracking.

Where they differ

Only the attributes on which Fidelity and QuickBooks actually diverge.

Attributes where Fidelity and QuickBooks differ
AttributeFidelityQuickBooks
Starting priceOn request$30/month
Pricing modeltransactionsubscription
PlatformsWeb, IOS, AndroidWeb, Ios, Android, Api
CategoryPersonal FinanceAccounting
Founded19461983

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fidelity

  • Commission-free trading
  • Retirement planning
  • Advisory services
  • Research tools
  • Bank accounts
  • Investment accounts
  • Web support
  • IOS support

Only in QuickBooks

  • Income & expense tracking
  • Invoicing
  • Payment processing
  • Financial reporting
  • Tax preparation
  • Bank reconciliation
  • Bill management
  • Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

Fidelity

  • Commission free trading of US stocks and ETFsnot QuickBooks
  • Holding IRAs, 401(k) plans and taxable brokerage accountsnot QuickBooks
  • Trading bonds, options and mutual funds from one accountnot QuickBooks

QuickBooks

  • Bookkeepingnot Fidelity
  • Invoicingnot Fidelity
  • Expense trackingnot Fidelity
  • Financial reportingnot Fidelity
  • Tax preparationnot Fidelity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fidelity

  • Options trades carry a 0.65 USD per contract fee on top of zero commission
  • Non Fidelity mutual funds carry a 49.95 USD transaction fee per purchase
  • Secondary market bonds cost 1.00 USD per bond, while new issues are free
  • A foreign settlement fee of 50 USD applies per trade
  • Margin rates are tiered by debit balance, from 11.825 percent below 25,000 USD down to 7.50 percent at 1 million USD or more, against a base rate of 10.575 percent effective 12 December 2025
  • Margin liquidation by the broker costs 32.95 USD per liquidation

QuickBooks

  • Chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • Even the top Advanced tier caps bulk invoice uploads at 1,000 transaction lines per batch
  • Payroll is a separate paid add-on billed per employee per month (USD 6 to 10 depending on plan) on top of the base subscription

Pricing, plan by plan

Fidelity

On request
  • Brokerage$undefined/month
    • Commission-free trading
    • Research tools
  • Advisory$undefined/month
    • Personal advisor
    • Wealth management

QuickBooks

$30/month
  • Simple Start$30/month
    • Income & expense tracking
    • Invoice & payments
    • Tax deductions
  • Essentials$60/month
    • Everything in Simple Start
    • Bill management
    • Time tracking
  • Plus$90/month
    • Everything in Essentials
    • Inventory tracking
    • Project profitability
  • Advanced$200/month
    • Everything in Plus
    • Dedicated account team
    • 25 users

Which should you pick?

Choose Fidelity if

  • You need commission-free trading.
  • You work on Web, IOS, Android.
  • You also want retirement planning.
Fidelity review

Choose QuickBooks if

  • You need income & expense tracking.
  • You work on Web, Ios, Android, Api.
  • You also want invoicing.
QuickBooks review

Questions people ask

Is Fidelity or QuickBooks better?
Neither clearly leads. Fidelity starts at On request and QuickBooks at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fidelity or QuickBooks?
Fidelity starts at On request and QuickBooks at $30/month.
Does Fidelity or QuickBooks run on more platforms?
Fidelity runs on Web, IOS, Android. QuickBooks runs on Web, Ios, Android, Api.
What is Fidelity best used for?
Fidelity is most often used for commission free trading of us stocks and etfs, holding iras, 401(k) plans and taxable brokerage accounts, trading bonds, options and mutual funds from one account. Of those, commission free trading of us stocks and etfs and holding iras, 401(k) plans and taxable brokerage accounts are not what QuickBooks is typically brought in for.
What can Fidelity do that QuickBooks cannot?
Fidelity covers Commission-free trading, Retirement planning, Advisory services, Research tools. QuickBooks covers Income & expense tracking, Invoicing, Payment processing, Financial reporting.
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