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Software · head to head

Fathom Analytics vs Norton 360

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Norton 360 logo

Norton 360

Software

Powerful protection against evolving threats

From
$36/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Norton 360 device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
  • They diverge on capability: Fathom Analytics covers Page view tracking, Norton 360 covers Real-time threat protection.

Where they differ

Only the attributes on which Fathom Analytics and Norton 360 actually diverge.

Attributes where Fathom Analytics and Norton 360 differ
AttributeFathom AnalyticsNorton 360
Starting price$14/month$36/year
Pricing modelsubscriptionUnknown
PlatformsWebWindows, macOS, Android, iOS
Founded20141982

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Norton 360

  • Real-time threat protection
  • Ransomware protection
  • Firewall
  • Password Manager
  • Secure VPN
  • Cloud backup
  • Dark Web Monitoring
  • Parental Controls

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Norton 360
  • A lightweight Google Analytics replacementnot Norton 360
  • Tracking many sites from one accountnot Norton 360
  • Long-term historical reporting while subscribednot Norton 360

Norton 360

  • Antivirusnot Fathom Analytics
  • Internet Securitynot Fathom Analytics
  • Identity Protectionnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Norton 360

  • Device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
  • Parental controls unavailable on Standard plan, requiring purchase of separate Norton Family app
  • No HIPAA compliance or BAA support for regulated industries
  • Exploit Prevention works only on Windows devices, not available for macOS
  • Limited account recovery options if master password is forgotten

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Norton 360

$36/year
  • Norton 360 Standard$36/year
    • Antivirus and malware protection
    • VPN
    • Dark web monitoring
  • Norton 360 Deluxe$49.99/year
    • All Standard features
    • 50 GB cloud backup
    • Parental controls
  • Norton 360 Premium$54.99/year
    • All Deluxe features
    • 250 GB cloud backup
    • LifeLock identity theft protection

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Norton 360 if

  • You need real-time threat protection.
  • You work on Windows, macOS, Android, iOS.
  • You also want ransomware protection.
Norton 360 review

Questions people ask

Is Fathom Analytics or Norton 360 better?
Neither clearly leads. Fathom Analytics starts at $14/month and Norton 360 at $36/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Norton 360?
Fathom Analytics starts at $14/month and Norton 360 at $36/year.
Does Fathom Analytics or Norton 360 run on more platforms?
Fathom Analytics runs on Web. Norton 360 runs on Windows, macOS, Android, iOS.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Norton 360 is typically brought in for.
What can Fathom Analytics do that Norton 360 cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Norton 360 covers Real-time threat protection, Ransomware protection, Firewall, Password Manager. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Norton 360: What operating systems does Norton 360 Standard support?

Windows 7 SP1 through Windows 11, macOS 10.13 and later, Android 10.0 or later, and current plus two previous iOS versions. Not all features are available on all platforms.

Source
Norton 360: How much cloud backup storage is included in Norton 360 Standard?

2 GB of cloud backup storage is included with Norton 360 Standard. Higher tiers offer 50 GB (Deluxe) and 250 GB (Premium).

Source
Norton 360: Does Norton 360 include a VPN?

Yes. All Norton 360 plans include a VPN for secure browsing. The VPN is available on Windows, Mac, iOS, and Android devices.

Source
Norton 360: Is Norton 360 HIPAA compliant?

No. Norton 360 does not offer HIPAA compliance or Business Associate Agreements (BAA), making it unsuitable for healthcare organizations handling protected health information (PHI).

Source
Norton 360: What is the renewal price after the first year?

First year pricing is discounted. Standard renews at 94.99 USD per year, Deluxe at 119.99 USD per year. This represents a 140% increase over Deluxe's first-year rate of 49.99 USD.

Source
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