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Marketing & Analytics · head to head

Fathom Analytics vs McAfee Total Protection

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
McAfee Total Protection logo

McAfee Total Protection

Security & Cybersecurity

Award-winning antivirus trusted by millions

From
$29.99/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; McAfee Total Protection significant renewal price increase after first year (from $29.99 to $84.99/year)
  • They diverge on capability: Fathom Analytics covers Page view tracking, McAfee Total Protection covers Real-time antivirus.

Where they differ

Only the attributes on which Fathom Analytics and McAfee Total Protection actually diverge.

Attributes where Fathom Analytics and McAfee Total Protection differ
AttributeFathom AnalyticsMcAfee Total Protection
Starting price$14/month$29.99/year
Pricing modelsubscriptionUnknown
PlatformsWebWindows, macOS, iOS, Android
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded20141987

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in McAfee Total Protection

  • Real-time antivirus
  • Firewall
  • Safe browsing
  • Password manager
  • Secure VPN
  • Identity monitoring
  • Protection Score
  • Parental controls

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot McAfee Total Protection
  • A lightweight Google Analytics replacementnot McAfee Total Protection
  • Tracking many sites from one accountnot McAfee Total Protection
  • Long-term historical reporting while subscribednot McAfee Total Protection

McAfee Total Protection

  • Antivirusnot Fathom Analytics
  • Internet Securitynot Fathom Analytics
  • Identity Protectionnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

McAfee Total Protection

  • Significant renewal price increase after first year (from $29.99 to $84.99/year)
  • Customer support responsiveness issues reported as reason for switching
  • Renewal billing can be aggressive with auto-renewal defaults

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

McAfee Total Protection

$29.99/year
  • Basic$29.99/year
    • Antivirus
    • Firewall
    • 1 device
  • Plus$39.99/year
    • Antivirus
    • Firewall
    • 5 devices
  • Premium$49.99/year
    • Antivirus
    • Firewall
    • VPN
  • Advanced$74.99/year
    • Antivirus
    • Firewall
    • VPN

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose McAfee Total Protection if

  • You need real-time antivirus.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
McAfee Total Protection review

Questions people ask

Is Fathom Analytics or McAfee Total Protection better?
Neither clearly leads. Fathom Analytics starts at $14/month and McAfee Total Protection at $29.99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or McAfee Total Protection?
Fathom Analytics starts at $14/month and McAfee Total Protection at $29.99/year.
Does Fathom Analytics or McAfee Total Protection run on more platforms?
Fathom Analytics runs on Web. McAfee Total Protection runs on Windows, macOS, iOS, Android.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what McAfee Total Protection is typically brought in for.
What can Fathom Analytics do that McAfee Total Protection cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. McAfee Total Protection covers Real-time antivirus, Firewall, Safe browsing, Password manager. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

McAfee Total Protection: How much does McAfee Total Protection cost?

McAfee Total Protection introductory pricing ranges from $29.99/year (Basic) to $74.99/year (Advanced), but renewal costs jump to $84.99/year after the first year.

Source
McAfee Total Protection: What is the trial period for McAfee Total Protection?

McAfee offers a 60-day money-back guarantee, allowing you to try the service risk-free for two months.

Source
McAfee Total Protection: How many devices can I protect with one McAfee Total Protection subscription?

Device coverage varies by plan: Basic covers 1 device, while other plans protect 5 to unlimited devices depending on the tier selected.

Source
McAfee Total Protection: Does McAfee Total Protection include VPN?

VPN is included in higher-tier McAfee plans if you opt for auto-renewal.

Source
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