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Marketing & Analytics · head to head

Fathom Analytics vs Malwarebytes

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Malwarebytes logo

Malwarebytes

Security & Cybersecurity

Protects every device, everywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Malwarebytes has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Malwarebytes free version limited to on-demand scanning and removal; no real-time protection
  • They diverge on capability: Fathom Analytics covers Page view tracking, Malwarebytes covers Malware detection & removal.

Where they differ

Only the attributes on which Fathom Analytics and Malwarebytes actually diverge.

Attributes where Fathom Analytics and Malwarebytes differ
AttributeFathom AnalyticsMalwarebytes
Starting price$14/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWindows, macOS, iOS, Android
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded20142008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Web support
  • 20+ languages language support

Only in Malwarebytes

  • Malware detection & removal
  • Ransomware protection
  • Real-time protection
  • Anti-exploit
  • Anti-phishing
  • Browser Guard
  • VPN
  • Brute Force Protection

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Malwarebytes
  • A lightweight Google Analytics replacementnot Malwarebytes
  • Tracking many sites from one accountnot Malwarebytes
  • Long-term historical reporting while subscribednot Malwarebytes

Malwarebytes

  • Budget-conscious users performing manual scans via free versionnot Fathom Analytics
  • Organisations needing real-time malware and ransomware protection via Premium subscriptionnot Fathom Analytics
  • Users combining antivirus with privacy via Premium plus Privacy VPN bundlenot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Malwarebytes

  • Free version limited to on-demand scanning and removal; no real-time protection
  • Upgrade requires purchase of Malwarebytes Premium for automatic protection
  • Privacy VPN add-on requires separate subscription or bundle with Premium

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Malwarebytes

Free

No published plan breakdown. See the Malwarebytes review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Malwarebytes if

  • You need malware detection & removal.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Malwarebytes review

Questions people ask

Is Fathom Analytics or Malwarebytes better?
Neither clearly leads. Fathom Analytics starts at $14/month and Malwarebytes at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Malwarebytes?
Malwarebytes has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Malwarebytes.
Does Fathom Analytics or Malwarebytes run on more platforms?
Fathom Analytics runs on Web. Malwarebytes runs on Windows, macOS, iOS, Android.
Can I use Malwarebytes for free?
Yes. Malwarebytes has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Malwarebytes is typically brought in for.
What can Fathom Analytics do that Malwarebytes cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Malwarebytes covers Malware detection & removal, Ransomware protection, Real-time protection, Anti-exploit. Both handle Cloud deployment.
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