Softwr

E-commerce · head to head

Bluepark vs Fathom Analytics

B

Bluepark

E-commerce

A UK-based ecommerce platform to design, sell and manage your online store

From
On request
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

E-commerce

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bluepark central plan at £14.99 + VAT per month excludes ecommerce features entirely; full store functionality starts at £29.99 + VAT per month on the Retail tier, and all published prices exclude VAT (bluepark.co.uk/pricing.html, fetched 19 Aug 2026).; Fathom Analytics there is no free tier, only a 7 day trial

Where they differ

Only the attributes on which Bluepark and Fathom Analytics actually diverge.

Attributes where Bluepark and Fathom Analytics differ
AttributeBlueparkFathom Analytics
Starting priceOn request$14/month
CategoryE-commerceUnknown
FoundedUnknown2014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bluepark

Nothing recorded that Fathom Analytics does not also cover.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bluepark

No use cases recorded yet. See the Bluepark review.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Bluepark
  • A lightweight Google Analytics replacementnot Bluepark
  • Tracking many sites from one accountnot Bluepark
  • Long-term historical reporting while subscribednot Bluepark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bluepark

  • Central plan at £14.99 + VAT per month excludes ecommerce features entirely; full store functionality starts at £29.99 + VAT per month on the Retail tier, and all published prices exclude VAT (bluepark.co.uk/pricing.html, fetched 19 Aug 2026).

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Bluepark

On request

No published plan breakdown. See the Bluepark review.

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Bluepark if

Nothing in the data separates Bluepark from Fathom Analytics on the points above - pick on price and on how each one feels to use.

Bluepark review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Bluepark or Fathom Analytics better?
Neither clearly leads. Bluepark starts at On request and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bluepark or Fathom Analytics?
Bluepark starts at On request and Fathom Analytics at $14/month.
Does Bluepark or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What can Bluepark do that Fathom Analytics cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Bluepark

More on Fathom Analytics

Keep looking

Other head to heads