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Software · head to head

eBay vs Fathom Analytics

E

eBay

Software

Buy and sell on the world's online marketplace

From
On request
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: eBay final value fees run up to 13.6 percent of the sale price plus $0.30 per order in most categories, on top of any optional listing upgrade fees; Fathom Analytics there is no free tier, only a 7 day trial

Where they differ

Only the attributes on which eBay and Fathom Analytics actually diverge.

Attributes where eBay and Fathom Analytics differ
AttributeeBayFathom Analytics
Starting priceOn request$14/month
FoundedUnknown2014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in eBay

Nothing recorded that Fathom Analytics does not also cover.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

eBay

No use cases recorded yet. See the eBay review.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot eBay
  • A lightweight Google Analytics replacementnot eBay
  • Tracking many sites from one accountnot eBay
  • Long-term historical reporting while subscribednot eBay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

eBay

  • Final value fees run up to 13.6 percent of the sale price plus $0.30 per order in most categories, on top of any optional listing upgrade fees

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

eBay

On request

No published plan breakdown. See the eBay review.

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose eBay if

Nothing in the data separates eBay from Fathom Analytics on the points above - pick on price and on how each one feels to use.

eBay review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is eBay or Fathom Analytics better?
Neither clearly leads. eBay starts at On request and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, eBay or Fathom Analytics?
eBay starts at On request and Fathom Analytics at $14/month.
Does eBay or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What can eBay do that Fathom Analytics cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.
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