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Software · head to head

Braintree vs Fathom Analytics

B

Braintree

Software

End-to-end checkout experiences for businesses, from PayPal

From
On request
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Braintree vendor overview page names no transaction fee percentage or fixed charge, requiring a separate signup flow to see pricing; Fathom Analytics there is no free tier, only a 7 day trial

Where they differ

Only the attributes on which Braintree and Fathom Analytics actually diverge.

Attributes where Braintree and Fathom Analytics differ
AttributeBraintreeFathom Analytics
Starting priceOn request$14/month
Pricing modeltransactionsubscription
FoundedUnknown2014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braintree

Nothing recorded that Fathom Analytics does not also cover.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Braintree

No use cases recorded yet. See the Braintree review.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Braintree
  • A lightweight Google Analytics replacementnot Braintree
  • Tracking many sites from one accountnot Braintree
  • Long-term historical reporting while subscribednot Braintree

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braintree

  • Vendor overview page names no transaction fee percentage or fixed charge, requiring a separate signup flow to see pricing
  • Now marketed and hosted directly under the PayPal brand at paypal.com rather than a standalone braintreepayments.com site, which now redirects

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Braintree

On request

No published plan breakdown. See the Braintree review.

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Braintree if

Nothing in the data separates Braintree from Fathom Analytics on the points above - pick on price and on how each one feels to use.

Braintree review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Braintree or Fathom Analytics better?
Neither clearly leads. Braintree starts at On request and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braintree or Fathom Analytics?
Braintree starts at On request and Fathom Analytics at $14/month.
Does Braintree or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What can Braintree do that Fathom Analytics cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.
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Related pages

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