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Marketing & Analytics · head to head

Fathom Analytics vs Lattice

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Lattice logo

Lattice

HR & Recruiting

People management platform for growing companies

From
$11/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Lattice a $4,000 minimum annual agreement applies, so the per seat prices only describe the cost above that floor
  • They diverge on capability: Fathom Analytics covers Page view tracking, Lattice covers Performance reviews.

Where they differ

Only the attributes on which Fathom Analytics and Lattice actually diverge.

Attributes where Fathom Analytics and Lattice differ
AttributeFathom AnalyticsLattice
Starting price$14/month$11/month
PlatformsWebWeb, Ios, Android, Api
CategoryMarketing & AnalyticsHR & Recruiting
Founded20142015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Lattice

  • Performance reviews
  • OKRs & goal tracking
  • Employee engagement surveys
  • 1-on-1 meetings
  • Continuous feedback
  • Compensation management
  • Career development
  • People analytics

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Lattice
  • A lightweight Google Analytics replacementnot Lattice
  • Tracking many sites from one accountnot Lattice
  • Long-term historical reporting while subscribednot Lattice

Lattice

  • Running performance reviews, goals and engagement surveysnot Fathom Analytics
  • Managing compensation cycles and career development frameworksnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Lattice

  • A $4,000 minimum annual agreement applies, so the per seat prices only describe the cost above that floor
  • Billing is annual only
  • The platform is sold as three separate base products at $10, $8 and $4 per seat per month, so a full deployment stacks rather than being one price
  • Compensation and Grow are further add ons at $6 and $4 per seat per month on top

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Lattice

$11/month
  • Performance Management$11/month
    • Performance reviews
    • Goals & OKRs
    • 1-on-1s
  • Performance + Engagement$15/month
    • Everything in Performance
    • Engagement surveys
    • Pulse surveys
  • Enterprise$undefined/month
    • All features
    • Advanced analytics
    • Custom integrations

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Lattice if

  • You need performance reviews.
  • You work on Web, Ios, Android, Api.
  • You also want okrs & goal tracking.
Lattice review

Questions people ask

Is Fathom Analytics or Lattice better?
Neither clearly leads. Fathom Analytics starts at $14/month and Lattice at $11/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Lattice?
Fathom Analytics starts at $14/month and Lattice at $11/month.
Does Fathom Analytics or Lattice run on more platforms?
Fathom Analytics runs on Web. Lattice runs on Web, Ios, Android, Api.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Lattice is typically brought in for.
What can Fathom Analytics do that Lattice cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Lattice covers Performance reviews, OKRs & goal tracking, Employee engagement surveys, 1-on-1 meetings.
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