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Software · head to head

Dreamdata vs Lattice

Dreamdata logo

Dreamdata

Software

B2B revenue attribution platform

From
Free
Rated
-
Full reviewWebsite
Lattice logo

Lattice

Software

People management platform for growing companies

From
$11/month
Rated
-
Full reviewWebsite

The short version

  • Only Dreamdata has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution; Lattice a $4,000 minimum annual agreement applies, so the per seat prices only describe the cost above that floor
  • They diverge on capability: Dreamdata covers Multi-touch attribution, Lattice covers Performance reviews.

Where they differ

Only the attributes on which Dreamdata and Lattice actually diverge.

Attributes where Dreamdata and Lattice differ
AttributeDreamdataLattice
Starting priceFree$11/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded20182015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dreamdata

  • Multi-touch attribution
  • Account-based analytics
  • Pipeline analytics
  • Customer journey mapping
  • Revenue modeling
  • Content attribution
  • Channel performance
  • Data unification

Only in Lattice

  • Performance reviews
  • OKRs & goal tracking
  • Employee engagement surveys
  • 1-on-1 meetings
  • Continuous feedback
  • Compensation management
  • Career development
  • People analytics

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Dreamdata

  • B2B attributionnot Lattice
  • Revenue analyticsnot Lattice
  • Pipeline forecastingnot Lattice
  • Marketing ROInot Lattice

Lattice

  • Running performance reviews, goals and engagement surveysnot Dreamdata
  • Managing compensation cycles and career development frameworksnot Dreamdata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dreamdata

  • Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • Advanced features like custom attribution models require expensive custom pricing tier
  • Steep implementation lift for complex multi-touch attribution setup
  • Free tier limited to 2 months of historical data

Lattice

  • A $4,000 minimum annual agreement applies, so the per seat prices only describe the cost above that floor
  • Billing is annual only
  • The platform is sold as three separate base products at $10, $8 and $4 per seat per month, so a full deployment stacks rather than being one price
  • Compensation and Grow are further add ons at $6 and $4 per seat per month on top

Pricing, plan by plan

Dreamdata

Free

No published plan breakdown. See the Dreamdata review.

Lattice

$11/month
  • Performance Management$11/month
    • Performance reviews
    • Goals & OKRs
    • 1-on-1s
  • Performance + Engagement$15/month
    • Everything in Performance
    • Engagement surveys
    • Pulse surveys
  • Enterprise$undefined/month
    • All features
    • Advanced analytics
    • Custom integrations

Which should you pick?

Choose Dreamdata if

  • You need multi-touch attribution.
  • You want to start without paying.
  • You also want account-based analytics.
Dreamdata review

Choose Lattice if

  • You need performance reviews.
  • You work on Web, Ios, Android, Api.
  • You also want okrs & goal tracking.
Lattice review

Questions people ask

Is Dreamdata or Lattice better?
Neither clearly leads. Dreamdata starts at Free and Lattice at $11/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dreamdata or Lattice?
Dreamdata has a free tier; the other does not. Paid plans start at Free for Dreamdata and $11/month for Lattice.
Does Dreamdata or Lattice run on more platforms?
Dreamdata runs on Web. Lattice runs on Web, Ios, Android, Api.
Can I use Dreamdata for free?
Yes. Dreamdata has a free tier, so you can try it without paying. Lattice starts at $11/month.
What is Dreamdata best used for?
Dreamdata is most often used for b2b attribution, revenue analytics, pipeline forecasting, marketing roi. Of those, b2b attribution and revenue analytics are not what Lattice is typically brought in for.
What can Dreamdata do that Lattice cannot?
Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Lattice covers Performance reviews, OKRs & goal tracking, Employee engagement surveys, 1-on-1 meetings. Both handle Data encryption.

Answered from the vendors’ own pages

Dreamdata: Is there a free tier for Dreamdata?

Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.

Source
Dreamdata: What CRM integrations does Dreamdata support?

Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.

Source
Dreamdata: Can I build custom attribution models in Dreamdata?

Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.

Source
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Related pages

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