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Webinars · head to head

Eventbrite vs Wild Apricot

Eventbrite logo

Eventbrite

Webinars

Where event planners thrive

From
Free
Rated
-
Full reviewWebsite
Wild Apricot logo

Wild Apricot

Nonprofits

Membership management for small associations and clubs

From
$60/month
Rated
-
Full reviewWebsite

The short version

  • Only Eventbrite has a free tier, so it costs nothing to try first.
  • Each has a real cost: Eventbrite service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry; Wild Apricot the website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • They diverge on capability: Eventbrite covers Event Discovery, Wild Apricot covers Member database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Eventbrite and Wild Apricot actually diverge.

Attributes where Eventbrite and Wild Apricot differ
AttributeEventbriteWild Apricot
Starting priceFree$60/month
Pricing modelUnknownPer month by contact count
Free tierYesNo
CategoryWebinarsNonprofits
Founded2006Unknown

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Eventbrite

  • Event Discovery
  • Ticketing
  • Event Management
  • Marketing Tools
  • Analytics
  • Virtual Events
  • Mailchimp
  • Salesforce

Only in Wild Apricot

  • Member database
  • Automated renewals
  • Event registration
  • Website builder
  • Online payments
  • Email and newsletters

What people use each for

The jobs each tool is most often brought in to do.

Eventbrite

  • Selling tickets for concerts, festivals and nightlife eventsnot Wild Apricot
  • Running conferences and corporate events with registrationnot Wild Apricot
  • Nonprofit fundraising eventsnot Wild Apricot
  • Reserved seating and timed entry admissionnot Wild Apricot
  • Promoting events through the Eventbrite marketplace and paid adsnot Wild Apricot

Wild Apricot

  • Small associations and clubs replacing a spreadsheet and a separate websitenot Eventbrite
  • Volunteer-run organisations needing unlimited administrators without per-seat costnot Eventbrite
  • Professional bodies handling dues renewals and a member directorynot Eventbrite
  • Groups running paid events for members alongside membership subscriptionsnot Eventbrite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Eventbrite

  • Service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry
  • Holds 20% of net sales in reserve until event completion and delays payout 3 days after event, creating cash flow problems for organizers
  • Limited event page customization with no white-label option and events must be registered on eventbrite.com domain

Wild Apricot

  • The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
  • Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
  • Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
  • Migration away is painful once the website, database and event history all live inside it

Pricing, plan by plan

Eventbrite

Free
  • FreeFree
    • Unlimited free events
    • No platform fees for free events
  • Pro$15/month
    • Email marketing
    • Custom branding
    • Advanced analytics

Wild Apricot

$60/month
  • Group$60/month
    • Up to 100 contacts
    • Member database
    • Website
  • Community$150/month
    • Up to 500 contacts
    • All Group features
    • More storage
  • Association$290/month
    • Up to 2,000 contacts
    • All Community features
    • Priority support
  • Enterprise$undefined/month
    • 5,000 contacts and above
    • Dedicated support
    • Custom arrangements

Which should you pick?

Choose Eventbrite if

  • You need event discovery.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want ticketing.
Eventbrite review

Choose Wild Apricot if

  • You need member database.
  • You work on Web, iOS, Android.
  • You also want automated renewals.
Wild Apricot review

Questions people ask

Is Eventbrite or Wild Apricot better?
Neither clearly leads. Eventbrite starts at Free and Wild Apricot at $60/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Eventbrite or Wild Apricot?
Eventbrite has a free tier; the other does not. Paid plans start at Free for Eventbrite and $60/month for Wild Apricot.
Does Eventbrite or Wild Apricot run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Eventbrite for free?
Yes. Eventbrite has a free tier, so you can try it without paying. Wild Apricot starts at $60/month.
What is Eventbrite best used for?
Eventbrite is most often used for selling tickets for concerts, festivals and nightlife events, running conferences and corporate events with registration, nonprofit fundraising events, reserved seating and timed entry admission. Of those, selling tickets for concerts, festivals and nightlife events and running conferences and corporate events with registration are not what Wild Apricot is typically brought in for.
What can Eventbrite do that Wild Apricot cannot?
Eventbrite covers Event Discovery, Ticketing, Event Management, Marketing Tools. Wild Apricot covers Member database, Automated renewals, Event registration, Website builder.

Answered from the vendors’ own pages

Eventbrite: Is Eventbrite free for hosting free events?

Yes, Eventbrite is completely free for events with free tickets. You can publish unlimited free events with no platform fees, service fees, or payment processing fees. Features like custom branding and advanced analytics are only available on paid plans.

Source
Wild Apricot: How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Eventbrite: What are the fees for paid-ticket events in the US?

Eventbrite charges 3.7% plus $1.79 per ticket sold, plus 2.9% payment processing fee per order. Organizers can pass these fees to attendees or absorb them.

Source
Wild Apricot: Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Eventbrite: When do I receive payments from ticket sales?

Payouts are sent 3 days after your event ends (or on a custom schedule if you set one), and funds appear in your bank account within 5 business days in the US or 7 days internationally. Eventbrite also holds 20% in reserve until after the event to cover refunds and chargebacks.

Source
Wild Apricot: Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Eventbrite: Can I customize branding on my event page?

Customization is limited to basic colors and images. You cannot white-label the event page or remove Eventbrite branding, and all registration flows pass through Eventbrite's domain, not your own.

Source
Wild Apricot: Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

Eventbrite: Does Eventbrite offer an API for integrations?

Yes, Eventbrite provides an OAuth API for developers to build custom integrations. Full documentation is available on their platform portal with support for app authentication and API keys.

Source
Wild Apricot: When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

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