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Spreadsheets · head to head

Equals vs Fivetran

Equals logo

Equals

Spreadsheets

A real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD

From
$24000/year
Rated
-
Full reviewWebsite
Fivetran logo

Fivetran

Automation Integration

The most trusted data movement platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Fivetran has a free tier, so it costs nothing to try first.
  • Each has a real cost: Equals the price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.; Fivetran billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried
  • They diverge on capability: Equals covers Connected sheets, Fivetran covers Automated data pipeline.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Equals and Fivetran actually diverge.

Attributes where Equals and Fivetran differ
AttributeEqualsFivetran
Starting price$24000/yearFree
Pricing modelPer year by connector count and refresh frequencyusage-based
Free tierNoYes
PlatformsWeb, APIWeb, Cloud
CategorySpreadsheetsAutomation Integration
FoundedUnknown2012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Equals

  • Connected sheets
  • Real spreadsheet mechanics
  • Cell references into SQL
  • Equals Warehouse
  • Views
  • Writeback

Only in Fivetran

  • Automated data pipeline
  • Change Data Capture
  • Data transformation
  • Real-time sync
  • Monitoring
  • Data quality
  • Scheduling
  • Notifications

What people use each for

The jobs each tool is most often brought in to do.

Equals

  • A revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a BI semantic layernot Fivetran
  • Analysts who need a SQL result and manual assumptions in the same file, with the assumptions visible as cellsnot Fivetran
  • Joining Stripe, Salesforce and a production database without building a warehouse and pipeline firstnot Fivetran
  • Distributing a recurring numbers pack to Slack, email or a wall display without rebuilding it as a dashboardnot Fivetran

Fivetran

  • Managed data pipelines from SaaS sources into a warehousenot Equals
  • Keeping a warehouse in sync with production databases without writing connectorsnot Equals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Equals

  • The price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • Your data is copied out of your infrastructure by design, into a Snowflake warehouse that Equals operates, with Fivetran holding non-SQL source data in transit, and no self-hosted or bring-your-own-warehouse option is documented.
  • The financial function category contains only IRR, NPV and PMT, with no XIRR, XNPV, FV, PV, RATE or NPER, and there is no LAMBDA, LET, OFFSET or INDIRECT, so a substantial class of existing spreadsheet models cannot be ported without rework.
  • No documentation of importing or exporting Excel files exists anywhere in the docs index; the supported file sources are CSV and Google Sheets and the only documented export is dashboards as PDF, which is a notable gap for a product positioning itself as a successor to Excel.
  • Data freshness is a pricing lever rather than a setting, at six hours on Essential, one hour on Business and fifteen minutes on Enterprise, and the feature that removes row limits is itself gated above the entry tier, so the Essential row ceiling is neither published nor unlimited.

Fivetran

  • Billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried
  • Each connection follows its own cost curve, so total spend is hard to predict before running a pipeline
  • The free plan allows 500,000 monthly active rows, 3,500 activation rows and 5,000 model runs
  • Transformations are metered separately, from $0.01 per model run above 5,000 down to $0.002 above 100,000
  • A schema change upstream that touches many rows raises the bill without any change on the customer's side

Pricing, plan by plan

Equals

$24000/year
  • Essential$24000/year
    • Unlimited viewers and unlimited editors
    • 3 connectors
    • Data sync every 6 hours
  • Business$36000/year
    • Unlimited viewers and unlimited editors
    • 5 connectors or a warehouse connection
    • Data sync every hour
  • Enterprise$60000/year
    • Unlimited viewers and unlimited editors
    • Unlimited connectors or a warehouse connection
    • Data sync every 15 minutes
  • Connector add-ons$199/month
    • 199 USD per month for each additional database or import script connector
    • 699 USD per month for each additional connector of any other type
    • Available on Business and Enterprise

Fivetran

Free
  • FreeFree
    • Limited connectors
    • Basic support
  • Standard$300/month
    • 500+ connectors
    • Priority support
  • Enterprise$1000/month
    • Custom connectors
    • Dedicated support

Which should you pick?

Choose Equals if

  • You need connected sheets.
  • You work on Web, API.
  • You also want real spreadsheet mechanics.
Equals review

Choose Fivetran if

  • You need automated data pipeline.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want change data capture.
Fivetran review

Questions people ask

Is Equals or Fivetran better?
Neither clearly leads. Equals starts at $24000/year and Fivetran at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Equals or Fivetran?
Fivetran has a free tier; the other does not. Paid plans start at $24000/year for Equals and Free for Fivetran.
Does Equals or Fivetran run on more platforms?
Equals runs on Web, API. Fivetran runs on Web, Cloud.
Can I use Fivetran for free?
Yes. Fivetran has a free tier, so you can try it without paying. Equals starts at $24000/year.
What is Equals best used for?
Equals is most often used for a revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a bi semantic layer, analysts who need a sql result and manual assumptions in the same file, with the assumptions visible as cells, joining stripe, salesforce and a production database without building a warehouse and pipeline first, distributing a recurring numbers pack to slack, email or a wall display without rebuilding it as a dashboard. Of those, a revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a bi semantic layer and analysts who need a sql result and manual assumptions in the same file, with the assumptions visible as cells are not what Fivetran is typically brought in for.
What can Equals do that Fivetran cannot?
Equals covers Connected sheets, Real spreadsheet mechanics, Cell references into SQL, Equals Warehouse. Fivetran covers Automated data pipeline, Change Data Capture, Data transformation, Real-time sync.

Answered from the vendors’ own pages

Equals: Is it a real spreadsheet or a modelling tool with a grid?

A real spreadsheet. A1 references, absolute reference locking, pivot tables and spilling array formulas all work, and SQL results land in ranges that ordinary cells reference.

Fivetran: What does Fivetran's free plan include?

The free plan includes 500,000 monthly active rows for connections, 3,500 monthly active rows for activations, and 5,000 monthly model runs for transformations.

Source
Equals: What does it actually cost?

24,000 USD a year for Essential, 36,000 for Business and 60,000 for Enterprise, billed annually. There is no monthly option and no self-serve signup; the trial is negotiated per customer.

Fivetran: What is the trial period for Fivetran?

Fivetran offers a 14-day risk-free trial for new accounts. Each new connection also includes 14 days of free use, with trial extensions available by contacting support.

Source
Equals: Are seats charged?

No. Viewers and editors are unlimited on every plan. The meters are connector count, refresh frequency and AI spend, with additional connectors at 199 or 699 USD a month.

Fivetran: How much do I save by paying annually instead of monthly?

Annual contracts save up to 22.6% compared to monthly pricing, with tiered discounts starting at 5% and increasing based on annual list price.

Source
Equals: Does my data stay in my own warehouse?

No. Connecting more than one source syncs data into a Snowflake warehouse that Equals runs, and non-SQL sources pass through Fivetran. There is no documented self-hosted option.

Fivetran: Can I cancel or modify my Fivetran subscription anytime?

Plans can be upgraded at any time. Connections can be added or removed at any time, and you can block tables or schemas to reduce usage. Downgrade or cancellation policies are not specified on the pricing page.

Source
Fivetran: What is the pricing for Fivetran transformations?

Transformations cost $0.01 per run for 5,001 to 30,000 monthly runs, with per-run costs declining as volume increases.

Source
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