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Developer Tools · head to head

Envoy vs Termly

Envoy logo

Envoy

Developer Tools

A high-performance L7 proxy written in C++ that is configured by an API rather than a config file, and is usually deployed under a control plane.

From
Free
Free plan
Yes
Termly logo

Termly

Cybersecurity

Legal policy generator and cookie consent banner for small websites

From
Free
Free plan
Yes

The short version

  • Envoy is free; Termly starts at $10/mo.
  • Only Envoy lists xDS dynamic configuration; only Termly lists policy generator.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Envoy and Termly actually diverge.

Attributes where Envoy and Termly differ
AttributeEnvoyTermly
Pricing modelOpen-sourcePer website per month
CategoryDeveloper ToolsCybersecurity

Identical on both: starting price (Free), free tier (Yes), platforms (Web).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Envoy

  • xDS dynamic configuration
  • Protocol breadth
  • Filter chain architecture
  • Observability by default
  • Outlier detection
  • Traffic shaping
  • mTLS termination and origination
  • Hot restart

Only in Termly

  • Policy generator
  • Automatic policy updates
  • Consent banner
  • Script auto blocker
  • Cookie scanner
  • Consent log
  • WordPress plugin
  • Do not sell handling

What people use each for

The jobs each tool is most often brought in to do.

Envoy

  • Acting as the data plane under a service mesh or Gateway API implementation, which is how the overwhelming majority of deployments use itnot Termly
  • An edge or API gateway that needs per-route retry budgets, circuit breaking and outlier detection rather than round-robin proxyingnot Termly
  • Migrating traffic between service versions or between a monolith and its replacement, using weighted splits and shadow trafficnot Termly
  • Standardising observability across a polyglot estate, so that latency, error rates and tracing look the same regardless of the language a service is written innot Termly

Termly

  • A small e-commerce shop that needs a privacy policy, terms and a compliant cookie banner before launch without engaging a solicitornot Envoy
  • A freelance web developer standardising the legal and consent layer across client sites, buying a licence per site or an agency arrangementnot Envoy
  • A WordPress site owner who needs scripts blocked before consent and does not have a tag manager set upnot Envoy
  • A US small business newly in scope for a state privacy law that needs a do not sell opt-out on the site quicklynot Envoy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Envoy

  • The configuration surface is very large and hand-written bootstrap YAML runs to hundreds of lines for routing that Nginx expresses in twenty, which is why nearly every production deployment sits under a control plane and inherits that control plane's constraints as well
  • xDS is the real API and it is not stable in the comfortable sense; the v2 API set was removed outright, resource types continue to be deprecated, and your control plane and Envoy binaries have to be upgraded roughly in step or the proxies stop accepting configuration
  • Extending it properly means writing a C++ filter and building and maintaining your own Envoy binary; the alternatives are Lua, which adds per-request overhead, and proxy-wasm, whose ABI has remained effectively experimental for years with a real performance cost
  • At sidecar density the per-proxy memory and CPU footprint is a measurable share of cluster capacity, since thousands of workloads each carry a full proxy, and this is precisely the cost that has pushed mesh projects towards node-level or ambient architectures
  • There is no single vendor selling support for Envoy itself; you get the community plus control-plane vendors such as Solo.io and Tetrate, so an Envoy-level production bug is your own engineers in a C++ codebase unless a support contract happens to cover it
  • Diagnosing why a request got a particular response involves reading config dumps, the stats endpoint and the RESPONSE_FLAGS codes in access logs rather than a readable error, which is a specific skill you must hire or spend months growing

Termly

  • A standard plan licenses one website, so an agency or a business with several brand domains multiplies the headline price by the number of sites and the cheap option stops being cheap at four or five domains
  • Generated policies are templates conditioned on questionnaire answers, so they describe the data practices you claimed rather than the ones your code performs, and a regulator comparing the policy to actual tracking finds the gap not the vendor
  • Banner view limits apply on the lower tiers, and a site that spikes in traffic can exhaust its allowance mid month, which is the worst possible moment for consent handling to degrade
  • It covers websites well but has little for mobile apps, so a company with an iOS and Android app alongside its site needs a second consent mechanism and a second consent record
  • There is no data mapping, subject rights automation or vendor inventory, so any company that grows into real privacy programme obligations outgrows Termly entirely rather than upgrading within it

Pricing, plan by plan

Envoy

Free

No published plan breakdown. See the Envoy review.

Termly

Free
  • FreeFree
    • 1 basic legal policy
    • 10,000 monthly banner views
    • Cookie consent banner
  • Starter$10/mo
    • 2 legal policies
    • 10 policy edits
    • 50,000 monthly banner views
  • Pro Plus$15/mo
    • Unlimited banner views
    • Additional legal policies
    • Multilingual banners

Which should you pick?

Choose Envoy if

  • You need xds dynamic configuration.
  • You want to start without paying.
  • You also want protocol breadth.

Choose Termly if

  • You need policy generator.
  • You want to start without paying.
  • You also want automatic policy updates.

Questions people ask

Is Envoy or Termly better?
Neither clearly leads. Envoy starts at Free and Termly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Envoy or Termly?
Envoy starts at Free and Termly at Free.
Does Envoy or Termly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Envoy for free?
Both have a free tier, so you can try either at no cost before committing.
What is Envoy best used for?
Envoy is most often used for acting as the data plane under a service mesh or gateway api implementation, which is how the overwhelming majority of deployments use it, an edge or api gateway that needs per-route retry budgets, circuit breaking and outlier detection rather than round-robin proxying, migrating traffic between service versions or between a monolith and its replacement, using weighted splits and shadow traffic, standardising observability across a polyglot estate, so that latency, error rates and tracing look the same regardless of the language a service is written in. Of those, acting as the data plane under a service mesh or gateway api implementation, which is how the overwhelming majority of deployments use it and an edge or api gateway that needs per-route retry budgets, circuit breaking and outlier detection rather than round-robin proxying are not what Termly is typically brought in for.
What can Envoy do that Termly cannot?
Envoy covers xDS dynamic configuration, Protocol breadth, Filter chain architecture, Observability by default. Termly covers Policy generator, Automatic policy updates, Consent banner, Script auto blocker.

Answered from the vendors’ own pages

Envoy: Should I run Envoy on its own, or under a control plane?

Almost always under one. Directly authoring xDS or static bootstrap configuration is viable for a handful of routes and becomes unmanageable beyond that. Envoy Gateway, Istio, Contour, Gloo and Consul all exist to generate that configuration for you.

Termly: Does one Termly plan cover all my websites?

No. A standard plan licenses one website. Multiple domains need multiple licences or an agency arrangement, and this is the single most common surprise on the bill.

Envoy: How does it compare with Nginx or HAProxy?

Envoy is dynamically configured over an API and instrumented far more heavily; Nginx and HAProxy are faster to configure and lighter for straightforward reverse proxying. If you never need to change routing without a reload, Envoy is more machinery than the problem requires.

Termly: Are the generated policies legally sufficient?

They are templates conditioned on your answers and are not legal advice. They are proportionate for a simple site and inadequate where actual data flows are complex or regulated.

Envoy: What does it cost?

Nothing to licence; it is Apache 2.0 and there is no paid edition. The cost is engineering time and, for most organisations, a commercial control plane or cloud service that packages it.

Termly: Is there a genuinely free plan?

Yes, one basic policy, one site, 10,000 monthly banner views and quarterly cookie scans, with no card required.

Envoy: Can I write extensions without C++?

You can write Lua filters or proxy-wasm modules in Rust, Go, C++ or AssemblyScript. Both carry per-request overhead compared with a native filter, and the Wasm path has been slower to stabilise than the project originally projected.

Termly: Does it handle US state privacy opt-outs?

Yes, including a do not sell or share mechanism and regional rule sets, alongside GDPR consent for EU visitors.

Envoy: Is it a CNCF project?

Yes, it is a graduated CNCF project licensed under Apache 2.0, which means the trademark and governance sit with the foundation rather than with Lyft or any vendor.

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