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Business Intelligence · head to head

Dundas BI vs Swydo

Dundas BI logo

Dundas BI

Business Intelligence

Flexible business intelligence platform

From
$500/month
Rated
-
Full reviewWebsite
Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dundas BI the published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity; Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • They diverge on capability: Dundas BI covers White-labeling, Swydo covers Multi-platform connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dundas BI and Swydo actually diverge.

Attributes where Dundas BI and Swydo differ
AttributeDundas BISwydo
Starting price$500/month€69/month
Pricing modelsubscriptionPer month by data source count
PlatformsWeb, Embedded, MobileWeb
CategoryBusiness IntelligenceMarketing
Founded1992Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dundas BI

  • White-labeling
  • Embedded Analytics
  • Data Preparation
  • Custom Visualizations
  • API
  • SQL Server
  • Oracle
  • PostgreSQL

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

What people use each for

The jobs each tool is most often brought in to do.

Dundas BI

  • Embedding dashboards and analytics inside another applicationnot Swydo
  • Self service business intelligence and ad hoc reportingnot Swydo
  • Building custom data visualisations against open BI APIsnot Swydo

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Dundas BI
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Dundas BI
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Dundas BI
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Dundas BI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dundas BI

  • The published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity
  • That figure reflects a limited time 35 percent promotional discount rather than list price
  • Licensing is by CPU core capacity rather than by user, so cost scales with server hardware
  • Dundas is now part of insightsoftware following acquisition
  • The page states that a pricing plan is worked out together with the vendor rather than published as a rate card

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Pricing, plan by plan

Dundas BI

$500/month
  • Professional$500/month
    • Full Platform
    • Embedding
    • Support
  • EnterpriseFree
    • Unlimited Users
    • Multi-tenant
    • Premium Support

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Which should you pick?

Choose Dundas BI if

  • You need white-labeling.
  • You work on Web, Embedded, Mobile.
  • You also want embedded analytics.
Dundas BI review

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.
Swydo review

Questions people ask

Is Dundas BI or Swydo better?
Neither clearly leads. Dundas BI starts at $500/month and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dundas BI or Swydo?
Dundas BI starts at $500/month and Swydo at €69/month.
Does Dundas BI or Swydo run on more platforms?
Dundas BI runs on Web, Embedded, Mobile. Swydo runs on Web.
What is Dundas BI best used for?
Dundas BI is most often used for embedding dashboards and analytics inside another application, self service business intelligence and ad hoc reporting, building custom data visualisations against open bi apis. Of those, embedding dashboards and analytics inside another application and self service business intelligence and ad hoc reporting are not what Swydo is typically brought in for.
What can Dundas BI do that Swydo cannot?
Dundas BI covers White-labeling, Embedded Analytics, Data Preparation, Custom Visualizations. Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Answered from the vendors’ own pages

Dundas BI: How much does Dundas BI cost?

Dundas BI does not publish specific pricing. The vendor emphasizes 'smarter licensing models to scale appropriately and achieve ROI rapidly' and offers 'custom plans that fit your needs' rather than standardized tiers. Customers must contact Dundas directly for pricing quotes tailored to their enterprise or embedded analytics use case.

Source
Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Dundas BI: What licensing options does Dundas BI offer?

Dundas BI describes their approach as flexible licensing designed to scale based on deployment needs. Specific licensing models and per-seat or concurrent-user costs are determined through custom quotes.

Source
Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

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