Softwr

Government · head to head

DemandStar vs Trulioo

DemandStar logo

DemandStar

Government

Bid distribution network that is free for government agencies and charges the suppliers instead

From
Free
Free plan
Yes
Full reviewWebsite
Trulioo logo

Trulioo

Cybersecurity

Identity and business verification against national data sources in nearly 200 countries

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only DemandStar has a free tier, so it costs nothing to try first.
  • Each has a real cost: DemandStar coverage is opt-in by agency, so a supplier paying for a state tier receives only participating agencies and must still monitor other portals for the rest.; Trulioo per-check rates vary widely by country and data source, so a blended average from the sales conversation misleads if your volume concentrates in expensive markets.
  • They diverge on capability: DemandStar covers Free for agencies, Trulioo covers Person match.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DemandStar and Trulioo actually diverge.

Attributes where DemandStar and Trulioo differ
AttributeDemandStarTrulioo
Starting priceFreeOn request
Pricing modelFree for agencies, per year by geographic coverage for suppliersquote
Free tierYesNo
PlatformsWebWeb, API
CategoryGovernmentCybersecurity

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DemandStar

  • Free for agencies
  • Commodity code matching
  • eBidding
  • Plan holder lists
  • Supplier registration
  • Geographic subscription tiers

Only in Trulioo

  • Person match
  • Business verification
  • Watchlist screening
  • Document and biometric
  • Single API
  • Workflow orchestration

What people use each for

The jobs each tool is most often brought in to do.

DemandStar

  • A city purchasing officer who wants wider bid distribution without running a procurement to buy softwarenot Trulioo
  • A contractor who works in three adjacent counties and wants notifications only for that footprintnot Trulioo
  • An agency needing sealed electronic bid submission to replace paper deliveries to the clerknot Trulioo
  • A supplier testing whether public sector work is viable before committing to a national subscriptionnot Trulioo

Trulioo

  • A payments firm onboarding across dozens of countries where building a data-source integration per market is impracticalnot DemandStar
  • A marketplace verifying business sellers and needing beneficial ownership rather than just a company numbernot DemandStar
  • A fintech wanting a cheap frictionless first check and reserving document scanning for the minority that fail itnot DemandStar
  • A bank expanding into a market where document upload completion rates are poor and registry matching works betternot DemandStar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DemandStar

  • Coverage is opt-in by agency, so a supplier paying for a state tier receives only participating agencies and must still monitor other portals for the rest.
  • The free supplier tier charges around 5 US dollars per bid document download, which turns an apparently free plan into a metered one as soon as you actually pursue opportunities.
  • State pricing ranges from roughly 100 to 1,499 US dollars with the variation driven by agency density, so suppliers cannot predict cost from geography alone.
  • Because agencies pay nothing, they have little leverage over the roadmap and features are driven by what makes supplier subscriptions sell.
  • The brand is being folded into Euna OpenBid following the Euna Solutions consolidation, so suppliers and agencies should expect the name and portal to change.

Trulioo

  • Per-check rates vary widely by country and data source, so a blended average from the sales conversation misleads if your volume concentrates in expensive markets.
  • Coverage breadth is real but depth is uneven; a country on the map may be served by one thin source with low match rates, which you only discover in a live test.
  • You are charged per query including no-match results, so a market with poor source coverage burns budget producing nothing usable.
  • Because it aggregates third-party data, data residency and consent handling depend on the underlying provider terms, which complicates GDPR assessments in some jurisdictions.
  • Document and biometric capability is competent but not the strongest in the market, so buyers whose primary need is document fraud detection usually pair it with a specialist.

Pricing, plan by plan

DemandStar

Free
  • Government agencyFree
    • Post unlimited solicitations
    • Access the supplier network
    • eBidding and plan holder lists
  • Supplier freeFree
    • Bid notifications for one agency of your choice
    • Bid document downloads charged around 5 USD each
    • Supplier profile and registration
  • Supplier county$60/year
    • All participating agencies within one county
    • Unlimited bid document access for that county
    • Approximate rate, varies by county
  • Supplier state$100/year
    • All participating agencies within one state
    • Priced from around 100 to 1,499 USD depending on agency density

Trulioo

On request
  • Trulioo Platform$undefined/year
    • Priced per check with rates varying by country and data source
    • Person, business and watchlist checks charged separately
    • Volume commitment negotiated annually

Which should you pick?

Choose DemandStar if

  • You need free for agencies.
  • You want to start without paying.
  • You also want commodity code matching.
DemandStar review

Choose Trulioo if

  • You need person match.
  • You work on Web, API.
  • You also want business verification.
Trulioo review

Questions people ask

Is DemandStar or Trulioo better?
Neither clearly leads. DemandStar starts at Free and Trulioo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DemandStar or Trulioo?
DemandStar has a free tier; the other does not. Paid plans start at Free for DemandStar and On request for Trulioo.
Does DemandStar or Trulioo run on more platforms?
DemandStar runs on Web. Trulioo runs on Web, API.
Can I use DemandStar for free?
Yes. DemandStar has a free tier, so you can try it without paying. Trulioo starts at On request.
What is DemandStar best used for?
DemandStar is most often used for a city purchasing officer who wants wider bid distribution without running a procurement to buy software, a contractor who works in three adjacent counties and wants notifications only for that footprint, an agency needing sealed electronic bid submission to replace paper deliveries to the clerk, a supplier testing whether public sector work is viable before committing to a national subscription. Of those, a city purchasing officer who wants wider bid distribution without running a procurement to buy software and a contractor who works in three adjacent counties and wants notifications only for that footprint are not what Trulioo is typically brought in for.
What can DemandStar do that Trulioo cannot?
DemandStar covers Free for agencies, Commodity code matching, eBidding, Plan holder lists. Trulioo covers Person match, Business verification, Watchlist screening, Document and biometric.

Answered from the vendors’ own pages

DemandStar: Is DemandStar free for governments?

Yes, entirely. Agencies post solicitations and access the supplier network at no cost; suppliers fund the platform.

Trulioo: Does it need a document?

Not for the core product. Data-source matching uses name, address and date of birth, which is why completion rates are higher than document flows.

DemandStar: What do suppliers pay?

Free for one agency with roughly 5 USD per document download, about 60 USD a year per county, 100 to 1,499 per state, and 2,699 for national coverage.

Trulioo: Are unmatched queries billed?

Yes, in general you pay per query rather than per successful match. Negotiate this explicitly if you are entering markets with thin coverage.

DemandStar: Who owns DemandStar?

Euna Solutions, the public sector portfolio formerly known as GTY Technology, which also absorbed Bonfire and Ion Wave.

Trulioo: Can it verify companies as well as people?

Yes. Business verification including beneficial ownership is a distinct product line and a common reason to choose Trulioo over document-first vendors.

DemandStar: Does it cover every agency?

No. Only agencies that have opted in, which is the main limitation for suppliers buying wide coverage.

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