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Cybersecurity · head to head

DataGrail vs Earthly

DataGrail logo

DataGrail

Cybersecurity

Privacy platform that finds shadow data systems and automates data subject requests across them

From
On request
Free plan
No
Full reviewWebsite
Earthly logo

Earthly

Developer Tools

Engineering guardrails for the AI era

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Earthly has a free tier, so it costs nothing to try first.
  • Each has a real cost: DataGrail no pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.; Earthly pricing model not published; requires sales contact
  • They diverge on capability: DataGrail covers Live data discovery, Earthly covers Policy as code.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DataGrail and Earthly actually diverge.

Attributes where DataGrail and Earthly differ
AttributeDataGrailEarthly
Starting priceOn requestFree
Pricing modelquoteNo pricing published on website
Free tierNoYes
PlatformsWeb, APIWeb, CLI
CategoryCybersecurityDeveloper Tools
FoundedUnknown2020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DataGrail

  • Live data discovery
  • Request automation
  • Audit trail
  • Consent management
  • Integration catalogue
  • Risk monitoring
  • Consumer request portal
  • Reporting

Only in Earthly

  • Policy as code
  • Multi-stage enforcement
  • AI agent governance
  • Repository-wide policies
  • Incident response automation
  • Compliance management
  • Earthfiles build tool
  • Satellites

What people use each for

The jobs each tool is most often brought in to do.

DataGrail

  • A consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existednot Earthly
  • A company processing hundreds of CCPA requests a month where manual fulfilment has become a full-time jobnot Earthly
  • A privacy team leaving OneTrust because the platform tracked requests but staff still completed them by handnot Earthly
  • An organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closednot Earthly

Earthly

  • Enforcing engineering standards across AI and human developersnot DataGrail
  • Automating incident response procedures across all repositoriesnot DataGrail
  • Embedding compliance requirements into development workflowsnot DataGrail
  • Standardizing build processes with Earthfilesnot DataGrail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DataGrail

  • No pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.
  • Automated fulfilment only works for systems with a supported connector, so homegrown applications and legacy databases still need manual handling, and those are usually where the awkward data lives.
  • Discovery works by observing integrations and traffic patterns, so genuinely isolated systems, offline data and files on employee machines remain invisible and outside the data map.
  • It is narrower than the enterprise privacy suites, lacking the assessment, third-party risk and wider GRC modules a large regulated organisation will also need, so it may be one of two platforms rather than the only one.
  • Deletion automation is irreversible and mistakes are unrecoverable, so teams need real confidence in identity verification before enabling it, and that caution often keeps deletion semi-manual for months after purchase.

Earthly

  • Pricing model not published; requires sales contact
  • Earthly Lunar is a recent launch (2025) with limited track record
  • Primarily GitHub-focused; limited integration with other platforms
  • No public documentation on pricing or feature tiers

Pricing, plan by plan

DataGrail

On request
  • DataGrail Platform$undefined/year
    • Data discovery and mapping
    • Data subject request automation
    • Consent management

Earthly

Free

No published plan breakdown. See the Earthly review.

Which should you pick?

Choose DataGrail if

  • You need live data discovery.
  • You work on Web, API.
  • You also want request automation.
DataGrail review

Choose Earthly if

  • You need policy as code.
  • You want to start without paying.
  • You work on Web, CLI.
  • You also want multi-stage enforcement.
Earthly review

Questions people ask

Is DataGrail or Earthly better?
Neither clearly leads. DataGrail starts at On request and Earthly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DataGrail or Earthly?
Earthly has a free tier; the other does not. Paid plans start at On request for DataGrail and Free for Earthly.
Does DataGrail or Earthly run on more platforms?
DataGrail runs on Web, API. Earthly runs on Web, CLI.
Can I use Earthly for free?
Yes. Earthly has a free tier, so you can try it without paying. DataGrail starts at On request.
What is DataGrail best used for?
DataGrail is most often used for a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed, a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job, a privacy team leaving onetrust because the platform tracked requests but staff still completed them by hand, an organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closed. Of those, a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed and a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job are not what Earthly is typically brought in for.
What can DataGrail do that Earthly cannot?
DataGrail covers Live data discovery, Request automation, Audit trail, Consent management. Earthly covers Policy as code, Multi-stage enforcement, AI agent governance, Repository-wide policies.

Answered from the vendors’ own pages

DataGrail: How is DataGrail different from OneTrust?

OneTrust orchestrates the workflow; DataGrail focuses on connecting to systems and completing the request, and benchmark data suggests it prices materially below OneTrust for comparable scope.

Earthly: What is the difference between Earthfiles and Earthly Lunar?

Earthfiles is an open-source build tool that reached 12,000 GitHub stars and is used by companies like NVIDIA, Intel, and Databricks. Earthly Lunar is a separate governance platform launched in 2025 for enforcing standards across development workflows.

Source
DataGrail: Does it find systems we do not know about?

Yes. Continuous discovery of unsanctioned tools processing personal data is its main technical claim.

Earthly: How does Earthly Lunar enforce standards?

Lunar converts engineering standards, compliance requirements, and processes documented in AGENTS.md files, wikis, and incident postmortems into enforceable guardrails that apply consistently across repositories and development stages.

Source
DataGrail: What does it cost?

Not published. Pricing is quoted by request volume and connected systems, with multi-year commitments typically discounted.

Earthly: What is the pricing for Earthly Lunar?

Pricing is not published on the website. Interested customers should contact Earthly's sales team for current pricing and feature tiers.

Source
DataGrail: Does it cover consent as well as requests?

Yes, it includes consent management, though publishers needing certified advertising consent usually use a specialist CMP.

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