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CrowdTangle vs Podtrac

C

CrowdTangle

News

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite
Podtrac logo

Podtrac

Podcasting

Industry-standard podcast measurement and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Podtrac has a free tier, so it costs nothing to try first.
  • Each has a real cost: CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements; Podtrac no pricing information published on homepage or accessible pages
  • They diverge on capability: CrowdTangle covers Social listening, Podtrac covers IAB-certified measurement.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CrowdTangle and Podtrac actually diverge.

Attributes where CrowdTangle and Podtrac differ
AttributeCrowdTanglePodtrac
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
CategoryNewsPodcasting
Founded20112005

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Only in Podtrac

  • IAB-certified measurement
  • Download analytics
  • Industry rankings
  • Audience demographics
  • Trend analysis
  • Custom reporting
  • All podcast hosts
  • Advertising platforms

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CrowdTangle

  • Viral content trackingnot Podtrac
  • Social listeningnot Podtrac
  • Competitor analysisnot Podtrac
  • Trend identificationnot Podtrac

Podtrac

  • Podcast measurementnot CrowdTangle
  • Industry rankingsnot CrowdTangle
  • Advertiser reportingnot CrowdTangle
  • Audience analysisnot CrowdTangle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Podtrac

  • No pricing information published on homepage or accessible pages
  • Dedicated pricing page exists but content not retrievable
  • Model not described publicly; requires direct sales engagement

Pricing, plan by plan

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Podtrac

Free
  • PublisherFree
    • Podcast measurement
    • Download analytics
    • Industry rankings
  • Premium$undefined/month
    • Advanced demographics
    • Custom reporting
    • API access

Which should you pick?

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Choose Podtrac if

  • You need iab-certified measurement.
  • You want to start without paying.
  • You also want download analytics.
Podtrac review

Questions people ask

Is CrowdTangle or Podtrac better?
Neither clearly leads. CrowdTangle starts at On request and Podtrac at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CrowdTangle or Podtrac?
Podtrac has a free tier; the other does not. Paid plans start at On request for CrowdTangle and Free for Podtrac.
Does CrowdTangle or Podtrac run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Podtrac for free?
Yes. Podtrac has a free tier, so you can try it without paying. CrowdTangle starts at On request.
What is CrowdTangle best used for?
CrowdTangle is most often used for viral content tracking, social listening, competitor analysis, trend identification. Of those, viral content tracking and social listening are not what Podtrac is typically brought in for.
What can CrowdTangle do that Podtrac cannot?
CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Podtrac covers IAB-certified measurement, Download analytics, Industry rankings, Audience demographics. Both handle Web support.

Answered from the vendors’ own pages

Podtrac: How do I get Podtrac pricing information?

Podtrac does not publish pricing on its homepage. A dedicated pricing page exists (/plans-pricing) but requires visiting the site directly to access full details. Source: https://analytics.podtrac.com

Source
Podtrac: What does Podtrac offer without a paid plan?

Podtrac's free offerings are not detailed on their homepage. Contact via their website for information about complimentary or trial access to their analytics tools. Source: https://analytics.podtrac.com

Source
Podtrac: Is Podtrac pricing publicly available?

Podtrac does not display pricing details publicly online. Prospective customers must navigate to their pricing page or contact sales directly for rate information. Source: https://analytics.podtrac.com

Source
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