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APIs · head to head

Convoy vs GrowthBook

Convoy logo

Convoy

APIs

Open source webhooks gateway you self-host, handling both sending and receiving

From
Free
Rated
-
Full reviewWebsite
GrowthBook logo

GrowthBook

Testing

Open source feature flags and A/B testing that run experiment analysis inside your own data warehouse

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convoy the default deployment is self-hosted, so you operate Convoy plus Postgres and Redis and carry the on-call burden for the system that delivers your customers' events.; GrowthBook warehouse-native analysis is only an advantage if you have a warehouse with clean event data in it; without one, GrowthBook has nothing to compute against and you are back to buying an event-collecting platform.
  • They diverge on capability: Convoy covers Inbound and outbound, GrowthBook covers Feature flags.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Convoy and GrowthBook actually diverge.

Attributes where Convoy and GrowthBook differ
AttributeConvoyGrowthBook
Pricing modelPer month, flat rate regardless of volumePer user per month
PlatformsLinux, Docker, Kubernetes, CloudWeb, Self-hosted, Docker
CategoryAPIsTesting

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convoy

  • Inbound and outbound
  • Broker-driven ingestion
  • Payload transformation
  • Portal links
  • Circuit breaking
  • Retry policies
  • OpenTelemetry export
  • Role-based access control

Only in GrowthBook

  • Feature flags
  • Warehouse-native analysis
  • Reusable metric definitions
  • Bayesian and frequentist engines
  • CUPED variance reduction
  • Visual editor
  • Self-hosting
  • Guardrail metrics

What people use each for

The jobs each tool is most often brought in to do.

Convoy

  • A fintech that cannot route customer webhook traffic through a third-party SaaS for compliance reasonsnot GrowthBook
  • A high-volume platform for which per-message webhook pricing costs more than the flat premium licencenot GrowthBook
  • A team that also receives webhooks from many providers and wants ingestion, verification and deduplication in the same gatewaynot GrowthBook
  • An engineering group that wants webhook delivery driven directly from an existing Kafka or SQS topicnot GrowthBook

GrowthBook

  • An engineering team that wants feature flags without a per-monthly-active-user bill that grows with product successnot Convoy
  • A data team that needs experiment results to reconcile exactly with the metrics reported in its BI toolnot Convoy
  • A company with data residency or privacy constraints that cannot send user-level event data to a third-party vendornot Convoy
  • Running long-tail experiments where sequential testing and CUPED shorten the time to a decision on low-traffic surfacesnot Convoy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convoy

  • The default deployment is self-hosted, so you operate Convoy plus Postgres and Redis and carry the on-call burden for the system that delivers your customers' events.
  • Frain Technologies is a small startup, and putting customer-facing delivery infrastructure on it means accepting real vendor continuity risk on a component that is hard to swap out quickly.
  • The premium tier at a flat 999 US dollars a month is poor value below substantial volume, while the community edition omits the portal, transformations and RBAC that most production deployments end up wanting.
  • The hosted cloud trial is capped at one project and 100 events a day, which is too small to properly evaluate the service before committing.
  • Documentation and the third-party ecosystem are thinner than the established webhook services, so unusual configurations often mean reading the Go source.

GrowthBook

  • Warehouse-native analysis is only an advantage if you have a warehouse with clean event data in it; without one, GrowthBook has nothing to compute against and you are back to buying an event-collecting platform.
  • Metrics are SQL, so a marketing or product team without data engineering support cannot define or fix them, and a badly written metric silently produces a confident wrong answer.
  • Cloud Pro bills per seat and then adds CDN request and bandwidth overages, so a high-traffic site can find the variable component exceeds the seat cost it budgeted for.
  • Self-hosting means you own the Mongo database, the SDK endpoint availability and the upgrade path, and a flag service that is down is a production incident, not an analytics inconvenience.
  • The statistics engine exposes real choices, Bayesian versus frequentist, sequential testing, variance reduction, and the tool will not stop a team that configures them wrongly, so it rewards statistical literacy and punishes its absence.

Pricing, plan by plan

Convoy

Free
  • CommunityFree
    • Self-hosted open source gateway
    • Inbound and outbound webhooks
    • Automatic retries and message broker support
  • Premium$999/month
    • Flat rate irrespective of message volume
    • Portal links and payload transformation
    • RBAC, circuit breaking and white labelling
  • Enterprise$undefined/year
    • SAML SSO
    • Dedicated support with SLA
    • On-premises deployment assistance
  • Cloud$undefined/month
    • Hosted by Convoy
    • 14 day trial limited to one project and 100 events a day
    • Usage-based tiers above the trial

GrowthBook

Free
  • Open source (self-hosted)Free
    • Unlimited users, feature flags and experiments
    • One project
    • MIT licensed, you run the infrastructure
  • Starter (cloud)Free
    • Up to 3 users
    • 1 project
    • Unlimited flags, experiments and traffic
  • Pro (cloud)$40/month
    • Per seat, up to 50 users
    • 3 projects
    • CDN overage at $10 per million requests beyond the included allowance
  • Enterprise$undefined/year
    • Unlimited users and projects
    • SSO, audit logs and advanced permissions
    • Available on cloud or self-hosted

Which should you pick?

Choose Convoy if

  • You need inbound and outbound.
  • You want to start without paying.
  • You work on Linux, Docker, Kubernetes, Cloud.
  • You also want broker-driven ingestion.
Convoy review

Choose GrowthBook if

  • You need feature flags.
  • You want to start without paying.
  • You work on Web, Self-hosted, Docker.
  • You also want warehouse-native analysis.
GrowthBook review

Questions people ask

Is Convoy or GrowthBook better?
Neither clearly leads. Convoy starts at Free and GrowthBook at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convoy or GrowthBook?
Convoy starts at Free and GrowthBook at Free.
Does Convoy or GrowthBook run on more platforms?
Convoy runs on Linux, Docker, Kubernetes, Cloud. GrowthBook runs on Web, Self-hosted, Docker.
Can I use Convoy for free?
Both have a free tier, so you can try either at no cost before committing.
What is Convoy best used for?
Convoy is most often used for a fintech that cannot route customer webhook traffic through a third-party saas for compliance reasons, a high-volume platform for which per-message webhook pricing costs more than the flat premium licence, a team that also receives webhooks from many providers and wants ingestion, verification and deduplication in the same gateway, an engineering group that wants webhook delivery driven directly from an existing kafka or sqs topic. Of those, a fintech that cannot route customer webhook traffic through a third-party saas for compliance reasons and a high-volume platform for which per-message webhook pricing costs more than the flat premium licence are not what GrowthBook is typically brought in for.
What can Convoy do that GrowthBook cannot?
Convoy covers Inbound and outbound, Broker-driven ingestion, Payload transformation, Portal links. GrowthBook covers Feature flags, Warehouse-native analysis, Reusable metric definitions, Bayesian and frequentist engines.

Answered from the vendors’ own pages

Convoy: Is Convoy really open source?

Yes, the community edition is open source and self-hostable, covering both inbound and outbound webhooks with retries.

GrowthBook: Is the self-hosted version actually usable, or crippled?

It is genuinely usable: unlimited users, flags and experiments on one project under an MIT licence. The paid tiers add multiple projects, SSO, audit logs and support.

Convoy: What does premium cost?

A flat 999 US dollars a month, self-hosted, regardless of message volume.

GrowthBook: Do I need a data warehouse?

For experiment analysis, effectively yes. Feature flagging works without one, but the reason to choose GrowthBook over a flag-only tool is the warehouse-native statistics.

Convoy: Does it receive webhooks as well as send them?

Yes, inbound ingestion with verification and deduplication is a first-class feature, unlike most webhook services.

GrowthBook: How does the cost compare with LaunchDarkly or Optimizely?

GrowthBook charges per seat rather than per monthly active user or per tracked event, so cost stops scaling with traffic. At high volume that difference is large.

Convoy: Do I have to self-host?

No, there is a hosted cloud, but the trial is capped at 100 events a day and self-hosting is the primary model.

GrowthBook: Does it support mobile and server-side flags?

Yes, there are SDKs across JavaScript, React, Python, Go, Ruby, PHP, Java, Kotlin, Swift and more, covering client, server and mobile evaluation.

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