Testing · pricing
GrowthBook pricing
GrowthBook publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, GrowthBook pricing is free, then $40/month across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $40/month
- Model
- Per user per month
- Tiers
- 4
- Free tier
- Yes
GrowthBook plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Open source (self-hosted) | Free | 3 | Entry tier |
| Starter (cloud) | Free | 3 | +$0/month, 3 more features |
| Pro (cloud) | $40/month | 4 | +$40/month, 4 more features |
| Enterprise | On request | 4 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Open source (self-hosted)
FreeThe entry tier. It covers unlimited users, feature flags and experiments, one project, mit licensed, you run the infrastructure.
Starter (cloud)
FreeOver Open source (self-hosted), this tier adds:
- Up to 3 users
- 1 project
- Unlimited flags, experiments and traffic
Pro (cloud)
$40/monthOver Starter (cloud), this tier adds:
- Per seat, up to 50 users
- 3 projects
- CDN overage at $10 per million requests beyond the included allowance
- Bandwidth overage at $1 per GB beyond the included allowance
Enterprise
On requestOver Pro (cloud), this tier adds:
- Unlimited users and projects
- SSO, audit logs and advanced permissions
- Available on cloud or self-hosted
- Quoted individually
Where GrowthBook stops being free
Open source (self-hosted), Free
- Unlimited users, feature flags and experiments
- One project
- MIT licensed, you run the infrastructure
Pro (cloud), $40/month
The first thing you pay for:
- Per seat, up to 50 users
- 3 projects
- CDN overage at $10 per million requests beyond the included allowance
- Bandwidth overage at $1 per GB beyond the included allowance
What the product covers
The full GrowthBook feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Feature flags
- Warehouse-native analysis
- Reusable metric definitions
- Bayesian and frequentist engines
- CUPED variance reduction
- Visual editor
- Self-hosting
- Guardrail metrics
People bring GrowthBook in for an engineering team that wants feature flags without a per-monthly-active-user bill that grows with product success, a data team that needs experiment results to reconcile exactly with the metrics reported in its bi tool, a company with data residency or privacy constraints that cannot send user-level event data to a third-party vendor, running long-tail experiments where sequential testing and cuped shorten the time to a decision on low-traffic surfaces. If that is not the job you are buying for, the alternatives to GrowthBook are worth a look before you commit to a tier.
How that compares in Testing
Too few testing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| GrowthBook (this page) | Free, then $40/month | Per user per month | - | |
| Jest | Free | Open source, no licence fee | - | vs GrowthBook |
| Cucumber | Free | Open source, no licence fee | - | vs GrowthBook |
| Percy | Free | Freemium, paid tiers by screenshot volume | - | vs GrowthBook |
| Detox | Free | Open source, no licence fee | - | vs GrowthBook |
| Appium | Free | Open source, no licence fee | - | vs GrowthBook |
| PractiTest | On request | Per user per month, yearly minimum on Corporate tier | - | vs GrowthBook |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the GrowthBook badges page.
Before you pay for GrowthBook
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
GrowthBook runs on web, self-hosted, docker, and is published by GrowthBook of San Francisco, California, United States. The full record is on the GrowthBook review, and the rest of the category is under best testing tools.
GrowthBook pricing questions
- How much does GrowthBook cost?
- GrowthBook publishes 4 tiers, from Free for Open source (self-hosted) up to On request for Enterprise. The entry tier costs nothing.
- Does GrowthBook have a free plan?
- Yes. The Open source (self-hosted) tier costs nothing and covers unlimited users, feature flags and experiments, one project, mit licensed, you run the infrastructure. Paying starts at $40/month for Pro (cloud).
- What is the difference between Open source (self-hosted) and Starter (cloud) on GrowthBook?
- Starter (cloud) costs Free against Free, and adds up to 3 users, 1 project, unlimited flags, experiments and traffic.
- Is the Enterprise plan on GrowthBook worth it?
- That depends entirely on whether you need what it adds, which on the published record is unlimited users and projects, sso, audit logs and advanced permissions, available on cloud or self-hosted, quoted individually. It costs On request against $40/month for Pro (cloud). Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which testing tools can I use without paying?
- 6 of the 8 testing tools listed alongside GrowthBook have a free tier: Jest, Cucumber, Percy, Detox, Appium.
- What am I actually paying for with GrowthBook?
- The record lists 8 features across 1 area: other. In practice it is brought in for an engineering team that wants feature flags without a per-monthly-active-user bill that grows with product success, a data team that needs experiment results to reconcile exactly with the metrics reported in its bi tool, a company with data residency or privacy constraints that cannot send user-level event data to a third-party vendor.
- Does GrowthBook charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these GrowthBook prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare GrowthBook against before paying?
- The closest testing tools in this directory are Jest, Cucumber, Percy, Detox. Each has a side-by-side comparison with GrowthBook covering price, platforms and features.