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Agriculture · head to head

Connecterra vs Valley Irrigation

Connecterra logo

Connecterra

Agriculture

Sensor-agnostic dairy data platform, billed on average yearly herd size rather than per sensor

From
On request
Rated
-
Full reviewWebsite
Valley Irrigation logo

Valley Irrigation

Agriculture

Smart irrigation management systems

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Connecterra nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.; Valley Irrigation the technology products are tied to Valley irrigation hardware such as center pivots and ICON control panels rather than sold as standalone software
  • They diverge on capability: Connecterra covers Analytics, Valley Irrigation covers Remote monitoring.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Connecterra and Valley Irrigation actually diverge.

Attributes where Connecterra and Valley Irrigation differ
AttributeConnecterraValley Irrigation
Starting priceOn request$29/month
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Hardware
FoundedUnknown1946

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Connecterra

  • Analytics
  • Copilot
  • Decision support
  • Advisor collaboration
  • Data integration
  • Data API
  • Emissions and sustainability reporting
  • Multi-farm benchmarking

Only in Valley Irrigation

  • Remote monitoring
  • Variable rate irrigation
  • GPS guidance
  • Water management
  • Pump control
  • Climate FieldView
  • John Deere
  • Soil sensors

What people use each for

The jobs each tool is most often brought in to do.

Connecterra

  • A dairy that already owns activity collars and wants better analysis without replacing 400 collarsnot Valley Irrigation
  • A nutritionist who needs one view across a dozen client herds instead of a dozen vendor loginsnot Valley Irrigation
  • A processor or co-operative pulling herd emissions data through an API for supply-chain reportingnot Valley Irrigation
  • A farm running a Lely robot and a separate feeding system that wants one combined cow picturenot Valley Irrigation

Valley Irrigation

  • Remotely monitoring and controlling center pivot irrigation machinesnot Connecterra
  • Variable rate irrigation applying different water depths across a fieldnot Connecterra
  • Diagnosing pivot faults and pump status without driving to the fieldnot Connecterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Connecterra

  • Nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.
  • Connecterra depends entirely on other companies’ data: if a milking or feeding manufacturer restricts its API or prices access, the platform loses a data source it does not control and the farm loses part of its dashboard.
  • The company abandoned its own sensor hardware, which was the original product, so farms that bought Ida collars early found the strategy they invested in discontinued underneath them.
  • Billing on average yearly herd size means a farm that grows mid-contract is charged retrospectively on a number it did not agree at signing, which surprises operations in an expansion phase.
  • It is a small venture-backed Dutch company in a market where the deep-pocketed incumbents are equipment makers who can bundle analytics free with hardware, so the independent layer is structurally the easiest line for a farm to cut.

Valley Irrigation

  • The technology products are tied to Valley irrigation hardware such as center pivots and ICON control panels rather than sold as standalone software
  • No price is published for any product; the site routes buyers to a Get a Quote form and to local dealers

Pricing, plan by plan

Connecterra

On request
  • Farmer$undefined/year
    • Billed on average yearly herd size
    • Analytics, Copilot and decision support
    • No custom integration fee charged to farmers
  • Farm Advisor$undefined/year
    • For nutritionists, vets and consultants
    • Multi-farm view across clients
    • Custom pricing for organisations with 10 or more staff
  • Referral$undefined/year
    • Free advisor access to up to 3 connected farms
    • Intended as a route in for consultants
  • Enterprise$undefined/year
    • Data API access
    • Aggregated herd data for agribusiness
    • Customised contract

Valley Irrigation

$29/month
  • BaseStation3$1200/year
    • Remote monitoring
    • Basic control
    • Alerts
  • AgSense$2000/year
    • Full VRI
    • Advanced analytics
    • API

Which should you pick?

Choose Connecterra if

  • You need analytics.
  • You work on Web, iOS, Android.
  • You also want copilot.
Connecterra review

Choose Valley Irrigation if

  • You need remote monitoring.
  • You work on Web, Ios, Android, Hardware.
  • You also want variable rate irrigation.
Valley Irrigation review

Questions people ask

Is Connecterra or Valley Irrigation better?
Neither clearly leads. Connecterra starts at On request and Valley Irrigation at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Connecterra or Valley Irrigation?
Connecterra starts at On request and Valley Irrigation at $29/month.
Does Connecterra or Valley Irrigation run on more platforms?
Connecterra runs on Web, iOS, Android. Valley Irrigation runs on Web, Ios, Android, Hardware.
What is Connecterra best used for?
Connecterra is most often used for a dairy that already owns activity collars and wants better analysis without replacing 400 collars, a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins, a processor or co-operative pulling herd emissions data through an api for supply-chain reporting, a farm running a lely robot and a separate feeding system that wants one combined cow picture. Of those, a dairy that already owns activity collars and wants better analysis without replacing 400 collars and a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins are not what Valley Irrigation is typically brought in for.
What can Connecterra do that Valley Irrigation cannot?
Connecterra covers Analytics, Copilot, Decision support, Advisor collaboration. Valley Irrigation covers Remote monitoring, Variable rate irrigation, GPS guidance, Water management.

Answered from the vendors’ own pages

Connecterra: Do I need to buy Connecterra sensors?

No. The company discontinued its own collars and now reads data from sensors and systems you already have.

Valley Irrigation: Does Valley Irrigation publish pricing on their website?

No, Valley Irrigation does not display pricing publicly. The company directs customers to work with local dealers who 'can give you the best advice on which irrigation equipment and options are right for you.'

Source
Connecterra: How is it priced?

On average yearly herd size, quoted rather than published, with separate farmer, advisor and enterprise tiers.

Valley Irrigation: How do I get a quote for Valley Irrigation equipment?

You can request a quote directly through their 'Get a Quote' link on their website, find a local dealer using their dealer locator, or contact them at (402) 359-2201 or [email protected].

Source
Connecterra: Is there a free option?

Only the referral tier for advisors covering up to three connected farms. There is no free farmer tier.

Valley Irrigation: Does Valley Irrigation sell directly to customers or only through dealers?

Valley Irrigation emphasizes working with local dealers rather than direct sales. Their website states that customers should connect with regional representatives for equipment recommendations and pricing discussions.

Source
Connecterra: What happened to Ida?

Ida was the original collar and app. The hardware was dropped and the intelligence became the platform sold today.

Valley Irrigation: What support channels are available for existing customers?

Existing customers can reach AgSense technical support at 1-888-223-0595 for assistance with irrigation systems and equipment.

Source
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