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Agriculture · head to head

Connecterra vs Farmers Business Network (FBN)

Connecterra logo

Connecterra

Agriculture

Sensor-agnostic dairy data platform, billed on average yearly herd size rather than per sensor

From
On request
Rated
-
Full reviewWebsite
Farmers Business Network (FBN) logo

Farmers Business Network (FBN)

Agriculture

Farmer-to-farmer network and marketplace

From
$700/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Connecterra nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.; Farmers Business Network (FBN) the Internet Archive's capture of Farmers Business Network's homepage on 2 January 2021 stated core FBN membership is free, with fees applying only to add-on services such as FBN Direct input purchases, crop marketing advisory, brokerage, financing and insurance, each offered by separately licensed FBN subsidiary entities.
  • They diverge on capability: Connecterra covers Analytics, Farmers Business Network (FBN) covers Seed performance analytics.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Connecterra and Farmers Business Network (FBN) actually diverge.

Attributes where Connecterra and Farmers Business Network (FBN) differ
AttributeConnecterraFarmers Business Network (FBN)
Starting priceOn request$700/year
Pricing modelquotesubscription
FoundedUnknown2014

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Connecterra

  • Analytics
  • Copilot
  • Decision support
  • Advisor collaboration
  • Data integration
  • Data API
  • Emissions and sustainability reporting
  • Multi-farm benchmarking

Only in Farmers Business Network (FBN)

  • Seed performance analytics
  • Input price transparency
  • Direct input purchasing
  • Yield analytics
  • Crop marketing tools
  • Farm financing
  • Agronomic insights
  • Farmer network access

What people use each for

The jobs each tool is most often brought in to do.

Connecterra

  • A dairy that already owns activity collars and wants better analysis without replacing 400 collarsnot Farmers Business Network (FBN)
  • A nutritionist who needs one view across a dozen client herds instead of a dozen vendor loginsnot Farmers Business Network (FBN)
  • A processor or co-operative pulling herd emissions data through an API for supply-chain reportingnot Farmers Business Network (FBN)
  • A farm running a Lely robot and a separate feeding system that wants one combined cow picturenot Farmers Business Network (FBN)

Farmers Business Network (FBN)

  • Input purchasingnot Connecterra
  • Seed selectionnot Connecterra
  • Price comparisonnot Connecterra
  • Farm financingnot Connecterra
  • Market insightsnot Connecterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Connecterra

  • Nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.
  • Connecterra depends entirely on other companies’ data: if a milking or feeding manufacturer restricts its API or prices access, the platform loses a data source it does not control and the farm loses part of its dashboard.
  • The company abandoned its own sensor hardware, which was the original product, so farms that bought Ida collars early found the strategy they invested in discontinued underneath them.
  • Billing on average yearly herd size means a farm that grows mid-contract is charged retrospectively on a number it did not agree at signing, which surprises operations in an expansion phase.
  • It is a small venture-backed Dutch company in a market where the deep-pocketed incumbents are equipment makers who can bundle analytics free with hardware, so the independent layer is structurally the easiest line for a farm to cut.

Farmers Business Network (FBN)

  • The Internet Archive's capture of Farmers Business Network's homepage on 2 January 2021 stated core FBN membership is free, with fees applying only to add-on services such as FBN Direct input purchases, crop marketing advisory, brokerage, financing and insurance, each offered by separately licensed FBN subsidiary entities.

Pricing, plan by plan

Connecterra

On request
  • Farmer$undefined/year
    • Billed on average yearly herd size
    • Analytics, Copilot and decision support
    • No custom integration fee charged to farmers
  • Farm Advisor$undefined/year
    • For nutritionists, vets and consultants
    • Multi-farm view across clients
    • Custom pricing for organisations with 10 or more staff
  • Referral$undefined/year
    • Free advisor access to up to 3 connected farms
    • Intended as a route in for consultants
  • Enterprise$undefined/year
    • Data API access
    • Aggregated herd data for agribusiness
    • Customised contract

Farmers Business Network (FBN)

$700/year
  • FBN Membership$700/year
    • Access to FBN Analytics
    • Seed performance data
    • Chemical price transparency
  • FBN DirectFree
    • Transparent input pricing
    • Direct-to-farm delivery
    • Seed & crop protection

Which should you pick?

Choose Connecterra if

  • You need analytics.
  • You work on Web, iOS, Android.
  • You also want copilot.
Connecterra review

Choose Farmers Business Network (FBN) if

  • You need seed performance analytics.
  • You work on Web, Ios, Android.
  • You also want input price transparency.
Farmers Business Network (FBN) review

Questions people ask

Is Connecterra or Farmers Business Network (FBN) better?
Neither clearly leads. Connecterra starts at On request and Farmers Business Network (FBN) at $700/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Connecterra or Farmers Business Network (FBN)?
Connecterra starts at On request and Farmers Business Network (FBN) at $700/year.
Does Connecterra or Farmers Business Network (FBN) run on more platforms?
Connecterra runs on Web, iOS, Android. Farmers Business Network (FBN) runs on Web, Ios, Android.
What is Connecterra best used for?
Connecterra is most often used for a dairy that already owns activity collars and wants better analysis without replacing 400 collars, a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins, a processor or co-operative pulling herd emissions data through an api for supply-chain reporting, a farm running a lely robot and a separate feeding system that wants one combined cow picture. Of those, a dairy that already owns activity collars and wants better analysis without replacing 400 collars and a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins are not what Farmers Business Network (FBN) is typically brought in for.
What can Connecterra do that Farmers Business Network (FBN) cannot?
Connecterra covers Analytics, Copilot, Decision support, Advisor collaboration. Farmers Business Network (FBN) covers Seed performance analytics, Input price transparency, Direct input purchasing, Yield analytics.

Answered from the vendors’ own pages

Connecterra: Do I need to buy Connecterra sensors?

No. The company discontinued its own collars and now reads data from sensors and systems you already have.

Connecterra: How is it priced?

On average yearly herd size, quoted rather than published, with separate farmer, advisor and enterprise tiers.

Connecterra: Is there a free option?

Only the referral tier for advisors covering up to three connected farms. There is no free farmer tier.

Connecterra: What happened to Ida?

Ida was the original collar and app. The hardware was dropped and the intelligence became the platform sold today.

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