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Agriculture · head to head

Bushel vs Connecterra

Bushel logo

Bushel

Agriculture

Digital infrastructure for grain

From
Free
Rated
-
Full reviewWebsite
Connecterra logo

Connecterra

Agriculture

Sensor-agnostic dairy data platform, billed on average yearly herd size rather than per sensor

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Bushel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bushel pricing is not published for the agribusiness products; Connecterra nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.
  • They diverge on capability: Bushel covers Digital scale tickets, Connecterra covers Analytics.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Bushel and Connecterra actually diverge.

Attributes where Bushel and Connecterra differ
AttributeBushelConnecterra
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Founded2017Unknown

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bushel

  • Digital scale tickets
  • Contract management
  • Settlement tracking
  • Delivery scheduling
  • Multi-location management
  • Price notifications
  • Offer management
  • Mobile access

Only in Connecterra

  • Analytics
  • Copilot
  • Decision support
  • Advisor collaboration
  • Data integration
  • Data API
  • Emissions and sustainability reporting
  • Multi-farm benchmarking

What people use each for

The jobs each tool is most often brought in to do.

Bushel

  • Grain trading and contract workflows between farmers and elevatorsnot Connecterra
  • Payments between agribusinesses and growersnot Connecterra
  • Quoting and CRM for ag retailersnot Connecterra
  • Replacing paper processes across the grain supply chainnot Connecterra

Connecterra

  • A dairy that already owns activity collars and wants better analysis without replacing 400 collarsnot Bushel
  • A nutritionist who needs one view across a dozen client herds instead of a dozen vendor loginsnot Bushel
  • A processor or co-operative pulling herd emissions data through an API for supply-chain reportingnot Bushel
  • A farm running a Lely robot and a separate feeding system that wants one combined cow picturenot Bushel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bushel

  • Pricing is not published for the agribusiness products
  • Sold as many separate modules, including CRM, portals, Trade, Bushel Pay, quoting and loyalty
  • Its value depends on network effects across the 3,500 grain and ag retail facilities already connected

Connecterra

  • Nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.
  • Connecterra depends entirely on other companies’ data: if a milking or feeding manufacturer restricts its API or prices access, the platform loses a data source it does not control and the farm loses part of its dashboard.
  • The company abandoned its own sensor hardware, which was the original product, so farms that bought Ida collars early found the strategy they invested in discontinued underneath them.
  • Billing on average yearly herd size means a farm that grows mid-contract is charged retrospectively on a number it did not agree at signing, which surprises operations in an expansion phase.
  • It is a small venture-backed Dutch company in a market where the deep-pocketed incumbents are equipment makers who can bundle analytics free with hardware, so the independent layer is structurally the easiest line for a farm to cut.

Pricing, plan by plan

Bushel

Free
  • Bushel FarmFree
    • Grain contracts & settlements
    • Scale ticket access
    • Delivery scheduling
  • Bushel for Elevators$undefined/month
    • Customer portal
    • Mobile ticketing
    • Offer management

Connecterra

On request
  • Farmer$undefined/year
    • Billed on average yearly herd size
    • Analytics, Copilot and decision support
    • No custom integration fee charged to farmers
  • Farm Advisor$undefined/year
    • For nutritionists, vets and consultants
    • Multi-farm view across clients
    • Custom pricing for organisations with 10 or more staff
  • Referral$undefined/year
    • Free advisor access to up to 3 connected farms
    • Intended as a route in for consultants
  • Enterprise$undefined/year
    • Data API access
    • Aggregated herd data for agribusiness
    • Customised contract

Which should you pick?

Choose Bushel if

  • You need digital scale tickets.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want contract management.
Bushel review

Choose Connecterra if

  • You need analytics.
  • You work on Web, iOS, Android.
  • You also want copilot.
Connecterra review

Questions people ask

Is Bushel or Connecterra better?
Neither clearly leads. Bushel starts at Free and Connecterra at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bushel or Connecterra?
Bushel has a free tier; the other does not. Paid plans start at Free for Bushel and On request for Connecterra.
Does Bushel or Connecterra run on more platforms?
Bushel runs on Web, Ios, Android. Connecterra runs on Web, iOS, Android.
Can I use Bushel for free?
Yes. Bushel has a free tier, so you can try it without paying. Connecterra starts at On request.
What is Bushel best used for?
Bushel is most often used for grain trading and contract workflows between farmers and elevators, payments between agribusinesses and growers, quoting and crm for ag retailers, replacing paper processes across the grain supply chain. Of those, grain trading and contract workflows between farmers and elevators and payments between agribusinesses and growers are not what Connecterra is typically brought in for.
What can Bushel do that Connecterra cannot?
Bushel covers Digital scale tickets, Contract management, Settlement tracking, Delivery scheduling. Connecterra covers Analytics, Copilot, Decision support, Advisor collaboration.

Answered from the vendors’ own pages

Bushel: What subscription tiers does Bushel offer?

Bushel offers multiple tiers for farmers including Rainfall, Lite, and Essentials. Specific pricing and feature comparisons are available on their pricing page at bushelpowered.com/farmers/oldpricing.

Source
Connecterra: Do I need to buy Connecterra sensors?

No. The company discontinued its own collars and now reads data from sensors and systems you already have.

Bushel: Does Bushel offer services for agribusinesses beyond farmers?

Yes. Bushel serves agribusinesses with solutions including Customer Relationship Management, Customer Portal, Commercial Portal, Trade, Bushel Pay, Farm Management, Website Management, Professional Services, Loyalty Program, and Quoting.

Source
Connecterra: How is it priced?

On average yearly herd size, quoted rather than published, with separate farmer, advisor and enterprise tiers.

Bushel: Does Bushel offer payment processing?

Yes. Bushel Business Account includes payment processing with interest-bearing capabilities. Banking services are provided by The Bancorp Bank, N.A. Interest rates are variable and subject to change.

Source
Connecterra: Is there a free option?

Only the referral tier for advisors covering up to three connected farms. There is no free farmer tier.

Connecterra: What happened to Ida?

Ida was the original collar and app. The hardware was dropped and the intelligence became the platform sold today.

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