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Agriculture · head to head

Connecterra vs fieldmargin

Connecterra logo

Connecterra

Agriculture

Sensor-agnostic dairy data platform, billed on average yearly herd size rather than per sensor

From
On request
Rated
-
Full reviewWebsite
fieldmargin logo

fieldmargin

Agriculture

Per-farm field mapping, records and team messaging for livestock and arable farms

From
£3.75/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Connecterra nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.; fieldmargin per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • They diverge on capability: Connecterra covers Analytics, fieldmargin covers Field mapping.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Connecterra and fieldmargin actually diverge.

Attributes where Connecterra and fieldmargin differ
AttributeConnecterrafieldmargin
Starting priceOn request£3.75/month
Pricing modelquotePer farm per month, unlimited hectares

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Connecterra

  • Analytics
  • Copilot
  • Decision support
  • Advisor collaboration
  • Data integration
  • Data API
  • Emissions and sustainability reporting
  • Multi-farm benchmarking

Only in fieldmargin

  • Field mapping
  • Offline mobile
  • Team activity feed
  • Job assignment
  • Livestock groups
  • Input and application records
  • NDVI satellite imagery
  • Cost per field

What people use each for

The jobs each tool is most often brought in to do.

Connecterra

  • A dairy that already owns activity collars and wants better analysis without replacing 400 collarsnot fieldmargin
  • A nutritionist who needs one view across a dozen client herds instead of a dozen vendor loginsnot fieldmargin
  • A processor or co-operative pulling herd emissions data through an API for supply-chain reportingnot fieldmargin
  • A farm running a Lely robot and a separate feeding system that wants one combined cow picturenot fieldmargin

fieldmargin

  • A 900 hectare arable estate that wants field records without paying a per-hectare licence feenot Connecterra
  • A livestock farm tracking mob movements and grazing rotation across fields on a phone with no signalnot Connecterra
  • A farm manager assigning and checking off daily jobs for seasonal staff without phone callsnot Connecterra
  • A mixed farm that wants photos and notes attached to specific field locations for later referencenot Connecterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Connecterra

  • Nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.
  • Connecterra depends entirely on other companies’ data: if a milking or feeding manufacturer restricts its API or prices access, the platform loses a data source it does not control and the farm loses part of its dashboard.
  • The company abandoned its own sensor hardware, which was the original product, so farms that bought Ida collars early found the strategy they invested in discontinued underneath them.
  • Billing on average yearly herd size means a farm that grows mid-contract is charged retrospectively on a number it did not agree at signing, which surprises operations in an expansion phase.
  • It is a small venture-backed Dutch company in a market where the deep-pocketed incumbents are equipment makers who can bundle analytics free with hardware, so the independent layer is structurally the easiest line for a farm to cut.

fieldmargin

  • Per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • It is not an agronomy platform, so there is no variable rate prescription engine and no nutrient planning to a standard a UK agronomist will certify, meaning most arable users still pay for Gatekeeper or an agronomist's own system alongside it.
  • There is no direct submission route into Basic Payment Scheme, Sustainable Farming Incentive or equivalent schemes, so the compliance paperwork that costs farms real money still has to be assembled elsewhere.
  • Machine integration is limited compared with Climate FieldView or Operations Center; as-applied data from the sprayer or drill generally is not flowing in automatically, so application records depend on someone typing them.
  • Satellite NDVI is confined to the top tier and is standard public imagery, so cloud cover in a British winter means long gaps and the imagery is not a substitute for the aircraft or drone capture that specialist providers sell.

Pricing, plan by plan

Connecterra

On request
  • Farmer$undefined/year
    • Billed on average yearly herd size
    • Analytics, Copilot and decision support
    • No custom integration fee charged to farmers
  • Farm Advisor$undefined/year
    • For nutritionists, vets and consultants
    • Multi-farm view across clients
    • Custom pricing for organisations with 10 or more staff
  • Referral$undefined/year
    • Free advisor access to up to 3 connected farms
    • Intended as a route in for consultants
  • Enterprise$undefined/year
    • Data API access
    • Aggregated herd data for agribusiness
    • Customised contract

fieldmargin

£3.75/month
  • Essentials$3.75/month
    • Field mapping and boundaries
    • Field notes and photos
    • Unlimited team members
  • Plus$20/month
    • Everything in Essentials
    • Job assignment and tracking
    • Input and application records
  • Pro$30/month
    • Everything in Plus
    • NDVI satellite imagery
    • Cost per field and crop analysis

Which should you pick?

Choose Connecterra if

  • You need analytics.
  • You work on Web, iOS, Android.
  • You also want copilot.
Connecterra review

Choose fieldmargin if

  • You need field mapping.
  • You work on Web, iOS, Android.
  • You also want offline mobile.
fieldmargin review

Questions people ask

Is Connecterra or fieldmargin better?
Neither clearly leads. Connecterra starts at On request and fieldmargin at £3.75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Connecterra or fieldmargin?
Connecterra starts at On request and fieldmargin at £3.75/month.
Does Connecterra or fieldmargin run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Connecterra best used for?
Connecterra is most often used for a dairy that already owns activity collars and wants better analysis without replacing 400 collars, a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins, a processor or co-operative pulling herd emissions data through an api for supply-chain reporting, a farm running a lely robot and a separate feeding system that wants one combined cow picture. Of those, a dairy that already owns activity collars and wants better analysis without replacing 400 collars and a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins are not what fieldmargin is typically brought in for.
What can Connecterra do that fieldmargin cannot?
Connecterra covers Analytics, Copilot, Decision support, Advisor collaboration. fieldmargin covers Field mapping, Offline mobile, Team activity feed, Job assignment.

Answered from the vendors’ own pages

Connecterra: Do I need to buy Connecterra sensors?

No. The company discontinued its own collars and now reads data from sensors and systems you already have.

fieldmargin: Does it charge per hectare?

No. Subscriptions are per farm with unlimited hectares and unlimited team members, which is why it is cheap on large acreages and proportionally expensive on small ones.

Connecterra: How is it priced?

On average yearly herd size, quoted rather than published, with separate farmer, advisor and enterprise tiers.

fieldmargin: Can I submit my BPS or SFI claim from it?

No. It holds the records that support a claim but there is no direct submission integration, so the claim itself is prepared elsewhere.

Connecterra: Is there a free option?

Only the referral tier for advisors covering up to three connected farms. There is no free farmer tier.

fieldmargin: Does it work without mobile signal?

Yes. The mobile apps capture records offline and sync when the phone regains a connection, which is the main reason it gets used in the far corners of a farm.

Connecterra: What happened to Ida?

Ida was the original collar and app. The hardware was dropped and the intelligence became the platform sold today.

fieldmargin: Is there a free plan?

There is a 14 day trial rather than a permanently free tier. After that every farm is on a paid plan.

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