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Agriculture · head to head

Allflex Livestock Intelligence vs fieldmargin

Allflex Livestock Intelligence logo

Allflex Livestock Intelligence

Agriculture

SenseHub cow monitoring where the collar, the software and the reader come as one per-animal monthly fee

From
3.83/month
Rated
-
Full reviewWebsite
fieldmargin logo

fieldmargin

Agriculture

Per-farm field mapping, records and team messaging for livestock and arable farms

From
£3.75/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Allflex Livestock Intelligence the subscription version never ends: at published New Zealand rates a 400-cow herd on the Premium plan pays roughly 22,700 dollars a year indefinitely, which over a ten-year collar life exceeds what an outright purchase would have cost.; fieldmargin per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • They diverge on capability: Allflex Livestock Intelligence covers Heat detection, fieldmargin covers Field mapping.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Allflex Livestock Intelligence and fieldmargin actually diverge.

Attributes where Allflex Livestock Intelligence and fieldmargin differ
AttributeAllflex Livestock Intelligencefieldmargin
Starting price3.83/month£3.75/month
Pricing modelPer cow per monthPer farm per month, unlimited hectares
PlatformsWeb, iOS, Android, WindowsWeb, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Allflex Livestock Intelligence

  • Heat detection
  • Health monitoring
  • SenseHub Beef and Feedlot
  • Transition cow monitoring
  • Group nutrition reporting
  • Sorting gate control
  • Electronic identification
  • Herd management integration

Only in fieldmargin

  • Field mapping
  • Offline mobile
  • Team activity feed
  • Job assignment
  • Livestock groups
  • Input and application records
  • NDVI satellite imagery
  • Cost per field

What people use each for

The jobs each tool is most often brought in to do.

Allflex Livestock Intelligence

  • A 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detectionnot fieldmargin
  • A herd manager who wants fresh cow problems flagged on day two rather than found on day fivenot fieldmargin
  • A feedlot monitoring pen-level rumination to spot a ration problem before intakes dropnot fieldmargin
  • A farm installing a drafting gate so flagged cows are separated automatically at exit rather than by handnot fieldmargin

fieldmargin

  • A 900 hectare arable estate that wants field records without paying a per-hectare licence feenot Allflex Livestock Intelligence
  • A livestock farm tracking mob movements and grazing rotation across fields on a phone with no signalnot Allflex Livestock Intelligence
  • A farm manager assigning and checking off daily jobs for seasonal staff without phone callsnot Allflex Livestock Intelligence
  • A mixed farm that wants photos and notes attached to specific field locations for later referencenot Allflex Livestock Intelligence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Allflex Livestock Intelligence

  • The subscription version never ends: at published New Zealand rates a 400-cow herd on the Premium plan pays roughly 22,700 dollars a year indefinitely, which over a ten-year collar life exceeds what an outright purchase would have cost.
  • The software only works with Allflex sensors, so a farm that wants to change monitoring supplier replaces every collar or tag on every animal, which is the switching cost that keeps herds in place.
  • Automated sorting requires a drafting gate that is a separate capital purchase, published in New Zealand at 38,200 to 53,500 dollars plus GST, so the alerts are only as useful as your willingness to fetch cows by hand until you buy one.
  • Pricing is published in only a few markets and varies with herd size and distributor, so a buyer in North America or Europe cannot benchmark a quote without doing the cross-market conversion themselves.
  • Integration into herd management packages is partner-dependent rather than universal, and a farm running an uncommon local herd recording system may find data has to be exported and reconciled rather than flowing across.

fieldmargin

  • Per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • It is not an agronomy platform, so there is no variable rate prescription engine and no nutrient planning to a standard a UK agronomist will certify, meaning most arable users still pay for Gatekeeper or an agronomist's own system alongside it.
  • There is no direct submission route into Basic Payment Scheme, Sustainable Farming Incentive or equivalent schemes, so the compliance paperwork that costs farms real money still has to be assembled elsewhere.
  • Machine integration is limited compared with Climate FieldView or Operations Center; as-applied data from the sprayer or drill generally is not flowing in automatically, so application records depend on someone typing them.
  • Satellite NDVI is confined to the top tier and is standard public imagery, so cloud cover in a British winter means long gaps and the imagery is not a substitute for the aircraft or drone capture that specialist providers sell.

Pricing, plan by plan

Allflex Livestock Intelligence

3.83/month
  • SenseHub Collar Starter$3.83/month
    • Heat detection only
    • Per cow per month, excluding GST
    • Collar, shed setup and NFC stick reader included
  • SenseHub Collar Premium$4.73/month
    • Heat, health and rumination monitoring
    • Per cow per month, excluding GST
    • Collar, shed setup and NFC stick reader included
  • SenseHub purchased system$undefined/year
    • Capital purchase of tags, controller and licence
    • Starter, Advanced and Premium application tiers
    • Quoted regionally through distributors

fieldmargin

£3.75/month
  • Essentials$3.75/month
    • Field mapping and boundaries
    • Field notes and photos
    • Unlimited team members
  • Plus$20/month
    • Everything in Essentials
    • Job assignment and tracking
    • Input and application records
  • Pro$30/month
    • Everything in Plus
    • NDVI satellite imagery
    • Cost per field and crop analysis

Which should you pick?

Choose Allflex Livestock Intelligence if

  • You need heat detection.
  • You work on Web, iOS, Android, Windows.
  • You also want health monitoring.
Allflex Livestock Intelligence review

Choose fieldmargin if

  • You need field mapping.
  • You work on Web, iOS, Android.
  • You also want offline mobile.
fieldmargin review

Questions people ask

Is Allflex Livestock Intelligence or fieldmargin better?
Neither clearly leads. Allflex Livestock Intelligence starts at 3.83/month and fieldmargin at £3.75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Allflex Livestock Intelligence or fieldmargin?
Allflex Livestock Intelligence starts at 3.83/month and fieldmargin at £3.75/month.
Does Allflex Livestock Intelligence or fieldmargin run on more platforms?
Allflex Livestock Intelligence runs on Web, iOS, Android, Windows. fieldmargin runs on Web, iOS, Android.
What is Allflex Livestock Intelligence best used for?
Allflex Livestock Intelligence is most often used for a 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detection, a herd manager who wants fresh cow problems flagged on day two rather than found on day five, a feedlot monitoring pen-level rumination to spot a ration problem before intakes drop, a farm installing a drafting gate so flagged cows are separated automatically at exit rather than by hand. Of those, a 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detection and a herd manager who wants fresh cow problems flagged on day two rather than found on day five are not what fieldmargin is typically brought in for.
What can Allflex Livestock Intelligence do that fieldmargin cannot?
Allflex Livestock Intelligence covers Heat detection, Health monitoring, SenseHub Beef and Feedlot, Transition cow monitoring. fieldmargin covers Field mapping, Offline mobile, Team activity feed, Job assignment.

Answered from the vendors’ own pages

Allflex Livestock Intelligence: Does the software work without Allflex tags?

No. SenseHub reads Allflex sensors only, so the software and hardware are a single purchase decision.

fieldmargin: Does it charge per hectare?

No. Subscriptions are per farm with unlimited hectares and unlimited team members, which is why it is cheap on large acreages and proportionally expensive on small ones.

Allflex Livestock Intelligence: What does SenseHub cost per cow?

Where published, a collar Starter plan is around 3.83 New Zealand dollars per cow per month and Premium around 4.73, both excluding GST and both varying with herd size and region.

fieldmargin: Can I submit my BPS or SFI claim from it?

No. It holds the records that support a claim but there is no direct submission integration, so the claim itself is prepared elsewhere.

Allflex Livestock Intelligence: Is there a way to buy it outright instead of subscribing?

Yes, the purchased system remains available with Starter, Advanced and Premium licence tiers, quoted through distributors. SenseHub GO is the subscription alternative.

fieldmargin: Does it work without mobile signal?

Yes. The mobile apps capture records offline and sync when the phone regains a connection, which is the main reason it gets used in the far corners of a farm.

Allflex Livestock Intelligence: Do I need a drafting gate?

Not to receive alerts, but without one you fetch flagged cows manually. Gates are a separate five-figure capital purchase.

fieldmargin: Is there a free plan?

There is a 14 day trial rather than a permanently free tier. After that every farm is on a paid plan.

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