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Influencer Marketing · head to head

Billo vs Cohley

Billo logo

Billo

Influencer Marketing

Custom video ads made by real creators

From
$59/one-time
Rated
-
Full reviewWebsite
Cohley logo

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Billo uGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video; Cohley no pricing information accessible from cached vendor page
  • They diverge on capability: Billo covers UGC video creation, Cohley covers Photo content.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Billo and Cohley actually diverge.

Attributes where Billo and Cohley differ
AttributeBilloCohley
Starting price$59/one-timeOn request
Pricing modelusage-basedsubscription
PlatformsWeb, Ios, AndroidWeb, Api
Founded20202016

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Billo

  • UGC video creation
  • Creator matching
  • Product shipping
  • Content revisions
  • Raw footage
  • Content licensing
  • Fast turnaround
  • Quality control

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • Performance analytics
  • A/B testing

Both cover

  • Instagram
  • Facebook
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Billo

  • Video adsnot Cohley
  • Unboxing videosnot Cohley
  • Product demosnot Cohley
  • Testimonialsnot Cohley
  • Social content

Cohley

  • Product photographynot Billo
  • Video contentnot Billo
  • Customer reviewsnot Billo
  • Social content
  • Ad creativenot Billo

Both are used for social content, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Billo

  • UGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video

Cohley

  • No pricing information accessible from cached vendor page

Pricing, plan by plan

Billo

$59/one-time
  • Starter$59/per-video
    • 60-second videos
    • Standard creators
    • 2 revision rounds
  • Premium$99/per-video
    • 90-second videos
    • Verified creators
    • 3 revision rounds
  • Enterprise$undefined/custom
    • Volume discounts
    • Dedicated manager
    • Custom requirements

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Which should you pick?

Choose Billo if

  • You need ugc video creation.
  • You work on Web, Ios, Android.
  • You also want creator matching.
Billo review

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Questions people ask

Is Billo or Cohley better?
Neither clearly leads. Billo starts at $59/one-time and Cohley at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Billo or Cohley?
Billo starts at $59/one-time and Cohley at On request.
Does Billo or Cohley run on more platforms?
Billo runs on Web, Ios, Android. Cohley runs on Web, Api.
What is Billo best used for?
Billo is most often used for video ads, unboxing videos, product demos, testimonials. Of those, video ads and unboxing videos are not what Cohley is typically brought in for.
What can Billo do that Cohley cannot?
Billo covers UGC video creation, Creator matching, Product shipping, Content revisions. Cohley covers Photo content, Video content, Product reviews, Creator network. Both handle Instagram, Facebook, Shopify, GDPR.

Answered from the vendors’ own pages

Billo: Does Billo offer a free tier or require payment to start?

Billo offers a 'Sign up for free' option for both brands and creators, indicating a free tier is available. However, detailed pricing information is not available on the homepage.

Source
Cohley: What is Cohley pricing?

Cohley, an influencer marketing platform, does not publish pricing on its cached page. Specific rates for Cohley's full-funnel platform or managed services offerings require contacting the company directly.

Source
Billo: What promotional offers does Billo currently have?

Billo is currently offering a Black Friday promotion with +$300 bonus to creator balances for creator videos.

Source
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