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CRM & Sales · head to head

Cloze vs Pendo

Cloze logo

Cloze

CRM & Sales

Relationship management for professionals

From
$50/month
Rated
-
Full reviewWebsite
Pendo logo

Pendo

SaaS

Product analytics and digital adoption platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Pendo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Pendo pricing is not publicly available and requires a custom quote
  • They diverge on capability: Cloze covers Contact management, Pendo covers Product analytics.

Where they differ

Only the attributes on which Cloze and Pendo actually diverge.

Attributes where Cloze and Pendo differ
AttributeClozePendo
Starting price$50/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Mobile, Desktop
CategoryCRM & SalesSaaS
Founded20122013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Task management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Cloze

  • CRM that builds contact records automatically from email and calendarnot Pendo
  • Tracking relationships and follow ups without manual data entrynot Pendo

Pendo

  • User onboardingnot Cloze
  • Feature adoptionnot Cloze
  • Product analyticsnot Cloze
  • User feedback collectionnot Cloze
  • Digital adoptionnot Cloze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Pricing, plan by plan

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Which should you pick?

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.
Cloze review

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Questions people ask

Is Cloze or Pendo better?
Neither clearly leads. Cloze starts at $50/month and Pendo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloze or Pendo?
Pendo has a free tier; the other does not. Paid plans start at $50/month for Cloze and Free for Pendo.
Does Cloze or Pendo run on more platforms?
Cloze runs on Web, Ios, Android. Pendo runs on Web, Mobile, Desktop.
Can I use Pendo for free?
Yes. Pendo has a free tier, so you can try it without paying. Cloze starts at $50/month.
What is Cloze best used for?
Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Pendo is typically brought in for.
What can Cloze do that Pendo cannot?
Cloze covers Contact management, Communication history, Relationship insights, Task management. Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Both handle GDPR.

Answered from the vendors’ own pages

Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
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Related pages

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