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Affiliate Marketing · head to head

Awin vs ClickBank

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite
ClickBank logo

ClickBank

Affiliate Marketing

Digital product affiliate marketplace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ClickBank has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; ClickBank a one time activation fee of $49.95 is charged when a seller's first product is approved
  • They diverge on capability: Awin covers Global publisher network, ClickBank covers Digital product marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and ClickBank actually diverge.

Attributes where Awin and ClickBank differ
AttributeAwinClickBank
Starting price£99/monthFree
Pricing modelsubscriptiontransaction
Free tierNoYes
PlatformsWeb, MobileWeb
Founded20001998

Identical on both: user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in ClickBank

  • Digital product marketplace
  • High commission rates
  • Recurring billing
  • Refund management
  • Affiliate tools
  • ClickFunnels
  • WordPress
  • Teachable

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot ClickBank
  • Performance-based advertisingnot ClickBank
  • Commission managementnot ClickBank

ClickBank

  • Selling digital products through an affiliate marketplacenot Awin
  • Recruiting affiliates to promote an info product or supplementnot Awin
  • Earning commission as an affiliate on third party digital productsnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

ClickBank

  • A one time activation fee of $49.95 is charged when a seller's first product is approved
  • ClickBank retains 7.5% plus $1 on each sale
  • A $5.00 pay period processing fee is charged on every payment issued
  • Refunds cost the seller $0.50 or $1 depending on product price and return date
  • Dormant accounts are charged $1 per pay period after 90 days without earnings, $5 after 180 days and $50 after 365 days
  • Payment is withheld until the account reaches the payment threshold, which defaults to $100

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

ClickBank

Free
  • AffiliateFree
    • Free to join
    • Up to 75% commissions
    • Weekly payouts

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose ClickBank if

  • You need digital product marketplace.
  • You want to start without paying.
  • You also want high commission rates.
ClickBank review

Questions people ask

Is Awin or ClickBank better?
Neither clearly leads. Awin starts at £99/month and ClickBank at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or ClickBank?
ClickBank has a free tier; the other does not. Paid plans start at £99/month for Awin and Free for ClickBank.
Does Awin or ClickBank run on more platforms?
Awin runs on Web, Mobile. ClickBank runs on Web.
Can I use ClickBank for free?
Yes. ClickBank has a free tier, so you can try it without paying. Awin starts at £99/month.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what ClickBank is typically brought in for.
What can Awin do that ClickBank cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. ClickBank covers Digital product marketplace, High commission rates, Recurring billing, Refund management. Both handle Web support.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
ClickBank: Is there a cost to sign up for ClickBank?

No. ClickBank account creation is free for both affiliates and sellers. There is no upfront fee to access the marketplace.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
ClickBank: How does ClickBank pay affiliates and sellers?

ClickBank uses two commission models: RevShare (revenue sharing) and CPA (cost-per-action). Payments are made twice weekly to your account.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
ClickBank: What commission percentages does ClickBank charge?

The homepage does not specify exact commission percentages. You would need to contact ClickBank or review their Help Center to find detailed commission tier information.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
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