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Marketing · head to head

CleverTap vs Dreamdata

CleverTap logo

CleverTap

Marketing

Mobile-first engagement and retention analytics billed on monthly active users

From
On request
Rated
-
Full reviewWebsite
Dreamdata logo

Dreamdata

Marketing

B2B revenue attribution platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dreamdata has a free tier, so it costs nothing to try first.
  • Each has a real cost: CleverTap the platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.; Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • They diverge on capability: CleverTap covers Cross-channel journeys, Dreamdata covers Multi-touch attribution.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which CleverTap and Dreamdata actually diverge.

Attributes where CleverTap and Dreamdata differ
AttributeCleverTapDreamdata
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb
FoundedUnknown2018

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CleverTap

  • Cross-channel journeys
  • Product analytics
  • TesseractDB
  • Clever.AI
  • Experiments
  • Web and app personalisation

Only in Dreamdata

  • Multi-touch attribution
  • Account-based analytics
  • Pipeline analytics
  • Customer journey mapping
  • Revenue modeling
  • Content attribution
  • Channel performance
  • Data unification

What people use each for

The jobs each tool is most often brought in to do.

CleverTap

  • A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot Dreamdata
  • Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot Dreamdata
  • Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot Dreamdata
  • Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot Dreamdata

Dreamdata

  • B2B attributionnot CleverTap
  • Revenue analyticsnot CleverTap
  • Pipeline forecastingnot CleverTap
  • Marketing ROInot CleverTap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CleverTap

  • The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
  • Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you.
  • Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published.
  • Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns.
  • Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases.

Dreamdata

  • Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • Advanced features like custom attribution models require expensive custom pricing tier
  • Steep implementation lift for complex multi-touch attribution setup
  • Free tier limited to 2 months of historical data

Pricing, plan by plan

CleverTap

On request
  • Essentials$undefined/year
    • Billed on monthly active users rather than stored profiles
    • Push, in-app and web messaging
    • Standard segmentation and analytics
  • Advanced$undefined/year
    • Adds email, SMS and WhatsApp channels
    • Journey orchestration and experiments
    • Higher event and MAU allowances
  • Cutting Edge$undefined/year
    • Full AI and personalisation modules
    • Extended data retention
    • Dedicated technical account management

Dreamdata

Free

No published plan breakdown. See the Dreamdata review.

Which should you pick?

Choose CleverTap if

  • You need cross-channel journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want product analytics.
CleverTap review

Choose Dreamdata if

  • You need multi-touch attribution.
  • You want to start without paying.
  • You also want account-based analytics.
Dreamdata review

Questions people ask

Is CleverTap or Dreamdata better?
Neither clearly leads. CleverTap starts at On request and Dreamdata at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CleverTap or Dreamdata?
Dreamdata has a free tier; the other does not. Paid plans start at On request for CleverTap and Free for Dreamdata.
Does CleverTap or Dreamdata run on more platforms?
CleverTap runs on Web, iOS, Android, REST API. Dreamdata runs on Web.
Can I use Dreamdata for free?
Yes. Dreamdata has a free tier, so you can try it without paying. CleverTap starts at On request.
What is CleverTap best used for?
CleverTap is most often used for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Of those, a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles and reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership are not what Dreamdata is typically brought in for.
What can CleverTap do that Dreamdata cannot?
CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI. Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping.

Answered from the vendors’ own pages

CleverTap: Does CleverTap charge for users who stopped opening the app?

No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.

Dreamdata: Is there a free tier for Dreamdata?

Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.

Source
CleverTap: Can it replace a product analytics tool?

For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.

Dreamdata: What CRM integrations does Dreamdata support?

Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.

Source
CleverTap: What happened to Leanplum customers?

CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.

Dreamdata: Can I build custom attribution models in Dreamdata?

Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.

Source
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