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Software · head to head

Clearbit vs Affinity

Clearbit logo

Clearbit

Software

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Clearbit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Clearbit covers Company enrichment, Affinity covers Contact management.

Where they differ

Only the attributes on which Clearbit and Affinity actually diverge.

Attributes where Clearbit and Affinity differ
AttributeClearbitAffinity
Starting priceFree$49/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, APIWeb
Founded20152013

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Salesforce
  • HubSpot
  • Marketo

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot Affinity
  • Account targetingnot Affinity
  • Personalizationnot Affinity
  • Lead scoringnot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Clearbit
  • Automatic capture of email and meeting activity into relationship recordsnot Clearbit
  • Finding warm introductions through existing relationship networksnot Clearbit
  • Investor relations and fundraising trackingnot Clearbit
  • Portfolio company support and reportingnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Questions people ask

Is Clearbit or Affinity better?
Neither clearly leads. Clearbit starts at Free and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or Affinity?
Clearbit has a free tier; the other does not. Paid plans start at Free for Clearbit and $49/month for Affinity.
Does Clearbit or Affinity run on more platforms?
Clearbit runs on Web, API. Affinity runs on Web.
Can I use Clearbit for free?
Yes. Clearbit has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Affinity is typically brought in for.
What can Clearbit do that Affinity cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Both handle Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
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Related pages

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