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Business Intelligence · head to head

ChartMogul vs Hookdeck

ChartMogul logo

ChartMogul

Business Intelligence

Subscription analytics platform

From
Free
Free plan
Yes
Visit ChartMogulFull review
Hookdeck logo

Hookdeck

Developer Tools

Event gateway that receives, queues, retries and replays inbound webhooks

From
Free
Free plan
Yes
Visit HookdeckFull review

The short version

  • ChartMogul is a subscription analytics platform.
  • Free plans on both; paid from $59/mo and $39/mo.
  • Only ChartMogul lists MRR Analytics; only Hookdeck lists ingest and persist.
  • Where ChartMogul falls short: the free tier stops at $10K MRR, so it lapses precisely as a company starts to matter.
  • Where Hookdeck falls short: pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which ChartMogul and Hookdeck actually diverge.

Attributes where ChartMogul and Hookdeck differ
AttributeChartMogulHookdeck
Pricing modelSubscriptionPer month by delivered event count
PlatformsWeb, APIWeb, Linux, macOS, Windows
CategoryBusiness IntelligenceDeveloper Tools

Identical on both: starting price (Free), free tier (Yes).

Not yet recorded: founded for Hookdeck.

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ChartMogul

  • MRR Analytics
  • Churn Analysis
  • Cohort Analysis
  • Customer Segmentation
  • Revenue Recognition
  • Stripe
  • Chargebee
  • Recurly

Only in Hookdeck

  • Ingest and persist
  • Automatic retries
  • Filters and fan-out
  • Transformations
  • Local development CLI
  • Rate limiting

What people use each for

The jobs each tool is most often brought in to do.

ChartMogul

  • MRR trackingnot Hookdeck
  • Churn analysisnot Hookdeck
  • Revenue analyticsnot Hookdeck
  • Subscription metricsnot Hookdeck
  • Financial forecastingnot Hookdeck

Hookdeck

  • A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot ChartMogul
  • Fanning one provider webhook out to several internal services without each subscribing separatelynot ChartMogul
  • Debugging a partner integration by replaying the exact failing payload after shipping a fixnot ChartMogul
  • Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot ChartMogul

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ChartMogul

  • The free tier stops at $10K MRR, so it lapses precisely as a company starts to matter
  • Starter is capped at 3 team members and a single billing system connection
  • Two-way CRM sync and warehouse integration require the Pro tier
  • Pricing scales with your ARR rather than with usage, so the bill rises as the business grows
  • Enterprise starts at $19,900 a year and is required above $10M ARR

Hookdeck

  • Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries
  • Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone
  • It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once
  • The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead
  • For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate

Pricing, plan by plan

ChartMogul

Free
  • FreeFree
    • Up to $120K ARR tracked
    • 1 billing source
    • Unlimited team members
  • Starter$59/mo
    • $59-$707/month based on ARR
    • Up to $10M ARR tracked
    • 1 billing source
  • Pro$99/mo
    • $99-$1,199/month based on ARR
    • Up to $10M ARR tracked
    • 5 billing sources
  • Enterprise$19,900/yr
    • Custom pricing available
    • Unlimited ARR tracked
    • 15 billing sources

Hookdeck

Free
  • DeveloperFree
    • Up to ten thousand events per month
    • Three-day retention
    • One user
  • Team$39/mo
    • Ten thousand events included
    • Unlimited users
    • Pay as you go metering above the included events
  • Growth$499/mo
    • Ten thousand events included plus metered usage
    • Thirty-day retention
    • Uptime and latency SLAs
  • EnterpriseOn request
    • Negotiated event volume
    • Custom retention
    • Dedicated support

Which should you pick?

Choose ChartMogul if

  • You need mrr analytics.
  • You want to start without paying.
  • You work on Web, API.
  • You also want churn analysis.
ChartMogul review

Choose Hookdeck if

  • You need ingest and persist.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows.
  • You also want automatic retries.
Hookdeck review

Questions people ask

Is ChartMogul or Hookdeck better?
Neither clearly leads. ChartMogul starts at Free and Hookdeck at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ChartMogul or Hookdeck?
ChartMogul starts at Free and Hookdeck at Free.
Does ChartMogul or Hookdeck run on more platforms?
ChartMogul runs on Web, API. Hookdeck runs on Web, Linux, macOS, Windows.
Can I use ChartMogul for free?
Both have a free tier, so you can try either at no cost before committing.
What is ChartMogul best used for?
ChartMogul is most often used for mrr tracking, churn analysis, revenue analytics, subscription metrics. Of those, mrr tracking and churn analysis are not what Hookdeck is typically brought in for.
What can ChartMogul do that Hookdeck cannot?
ChartMogul covers MRR Analytics, Churn Analysis, Cohort Analysis, Customer Segmentation. Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations.

Answered from the vendors’ own pages

ChartMogul: How much does ChartMogul cost for a small SaaS startup?

ChartMogul offers a free plan for companies with up to $120K ARR. Starter plans begin at $59 per month for smaller ARR amounts and scale up to $707 per month, with a 17% discount available for annual commitments. Source: https://chartmogul.com/pricing

Source
Hookdeck: Is there a free plan?

Yes, ten thousand events a month with three-day retention and one user.

ChartMogul: What are the team member limits on ChartMogul plans?

The Free and Pro plans include unlimited team members, while the Starter plan is limited to 3 team members. Enterprise plans offer unlimited users with custom pricing. Source: https://chartmogul.com/pricing

Source
Hookdeck: How is usage counted?

By delivered events, so a single inbound webhook fanned out to three destinations counts as three.

ChartMogul: How many billing sources can each ChartMogul plan integrate?

Free and Starter plans support 1 billing source each. Pro plans increase to 5 billing sources. Enterprise plans support 15 billing sources with custom pricing and unlimited integration capabilities. Source: https://chartmogul.com/pricing

Source
Hookdeck: Can I replay a failed webhook?

Yes, individually or in bulk from the console, with the original payload.

ChartMogul: Does ChartMogul offer an annual payment discount?

Yes, ChartMogul provides a 17% discount when paying annually instead of monthly on Starter and Pro plans. Enterprise customers can discuss custom annual pricing with the sales team. Source: https://chartmogul.com/pricing

Source
Hookdeck: Does it work for outbound webhooks too?

Yes, the same queueing, retry and observability applies to webhooks you send.

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