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Cause IQ vs FullStory

Cause IQ logo

Cause IQ

Software

Integrated fundraising and CRM platform

From
On request
Rated
-
Full reviewWebsite
FullStory logo

FullStory

Software

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cause IQ pricing is not published; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Cause IQ covers Donor management, FullStory covers Session replay.

Where they differ

Only the attributes on which Cause IQ and FullStory actually diverge.

Attributes where Cause IQ and FullStory differ
AttributeCause IQFullStory
Starting priceOn requestFree
Pricing modelsubscriptionquote
Free tierNoYes
PlatformsWebWeb, Mobile
Founded20132014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cause IQ

  • Donor management
  • Event management
  • Online giving
  • Volunteer tracking
  • Stripe
  • PayPal
  • Web support
  • Mobile-responsive support

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Both cover

  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Cause IQ

  • Prospect research across nonprofit organisationsnot FullStory
  • Benchmarking a nonprofit client against peersnot FullStory
  • Building target lists for firms serving the sectornot FullStory
  • Enriching existing records with nonprofit financial datanot FullStory

FullStory

  • User experience analysisnot Cause IQ
  • Bug reproductionnot Cause IQ
  • Conversion optimizationnot Cause IQ
  • Customer supportnot Cause IQ
  • Product developmentnot Cause IQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cause IQ

  • Pricing is not published
  • Sold to firms selling into the nonprofit sector rather than to nonprofits running their own operations

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Cause IQ

On request
  • Standard$95/month
    • Donor management
    • Event management
  • Advanced$200/month
    • Prospect research
    • Fundraising reports
    • Advanced analytics

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Cause IQ if

  • You need donor management.
  • You also want event management.
Cause IQ review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Cause IQ or FullStory better?
Neither clearly leads. Cause IQ starts at On request and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cause IQ or FullStory?
FullStory has a free tier; the other does not. Paid plans start at On request for Cause IQ and Free for FullStory.
Does Cause IQ or FullStory run on more platforms?
Cause IQ runs on Web. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Cause IQ starts at On request.
What is Cause IQ best used for?
Cause IQ is most often used for prospect research across nonprofit organisations, benchmarking a nonprofit client against peers, building target lists for firms serving the sector, enriching existing records with nonprofit financial data. Of those, prospect research across nonprofit organisations and benchmarking a nonprofit client against peers are not what FullStory is typically brought in for.
What can Cause IQ do that FullStory cannot?
Cause IQ covers Donor management, Event management, Online giving, Volunteer tracking. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Both handle Salesforce, Google Analytics.

Answered from the vendors’ own pages

Cause IQ: Does Cause IQ offer a free plan?

Yes. Cause IQ offers a free plan with basic nonprofit searches using 8 filters and limited profile access. Core and Pro plans are paid subscriptions.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Cause IQ: What is included in Cause IQ's pricing?

Core Plan costs $349/month (or $199/month for 501(c)(3) nonprofits) with access to 400+ filters. Pro Plan costs $5,988/year with three user licenses and unlimited exports. Annual discounts available.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Cause IQ: Does Cause IQ integrate with Salesforce?

Yes. Cause IQ provides direct Salesforce integration to create, update, and enrich Leads, Contacts, and Accounts with nonprofit data. Bulk operations and field mapping are supported.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Cause IQ: Does Cause IQ have an API?

Yes. Cause IQ provides a REST API that returns JSON responses. The API allows programmatic searches for nonprofits, EIN lookups, and access to over 400 organization fields.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Cause IQ: How much nonprofit data does Cause IQ contain?

Cause IQ aggregates data from over a dozen sources covering 1.73 million organizations, 9.86 million people (board members and key personnel), and 52,143 vendor profiles.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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