Softwr

Nonprofit & Fundraising · head to head

Charity Navigator vs FullStory

Charity Navigator logo

Charity Navigator

Nonprofit & Fundraising

Nonprofit intelligence and rating platform

From
Free
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Charity Navigator charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Charity Navigator covers Nonprofit ratings, FullStory covers Session replay.

Where they differ

Only the attributes on which Charity Navigator and FullStory actually diverge.

Attributes where Charity Navigator and FullStory differ
AttributeCharity NavigatorFullStory
Pricing modelfreequote
PlatformsWeb, Mobile-responsiveWeb, Mobile
CategoryNonprofit & FundraisingE-commerce
Founded20012014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Charity Navigator

  • Nonprofit ratings
  • Financial analysis
  • Donor reviews
  • Impact metrics
  • Fundraising data
  • GiveWell
  • BBB Wise Giving Alliance
  • Web support

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

Charity Navigator

  • Business operationsnot FullStory
  • Productivitynot FullStory
  • Automationnot FullStory

FullStory

  • User experience analysisnot Charity Navigator
  • Bug reproductionnot Charity Navigator
  • Conversion optimizationnot Charity Navigator
  • Customer supportnot Charity Navigator
  • Product developmentnot Charity Navigator

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Charity Navigator

  • Charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Charity Navigator

Free
  • Free ProfileFree
    • Nonprofit profile
    • Ratings
    • Financial data

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Charity Navigator if

  • You need nonprofit ratings.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want financial analysis.
Charity Navigator review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Charity Navigator or FullStory better?
Neither clearly leads. Charity Navigator starts at Free and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Charity Navigator or FullStory?
Charity Navigator starts at Free and FullStory at Free.
Does Charity Navigator or FullStory run on more platforms?
Charity Navigator runs on Web, Mobile-responsive. FullStory runs on Web, Mobile.
Can I use Charity Navigator for free?
Both have a free tier, so you can try either at no cost before committing.
What is Charity Navigator best used for?
Charity Navigator is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what FullStory is typically brought in for.
What can Charity Navigator do that FullStory cannot?
Charity Navigator covers Nonprofit ratings, Financial analysis, Donor reviews, Impact metrics. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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