Softwr

Accounting · head to head

Carta vs Paddle

Carta logo

Carta

Accounting

Cap table, equity and 409A valuation software built around United States private company practice

From
$29/month
Rated
-
Full reviewWebsite
Paddle logo

Paddle

Accounting

The complete payments infrastructure for SaaS

From
$5/percent_plus_transaction
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Carta pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.; Paddle paddle charges 5% plus 50 cents on every checkout transaction, which is well above a bare payment processor rate
  • They diverge on capability: Carta covers Cap table of record, Paddle covers Payment processing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Carta and Paddle actually diverge.

Attributes where Carta and Paddle differ
AttributeCartaPaddle
Starting price$29/month$5/percent_plus_transaction
Pricing modelsubscriptiontransaction
PlatformsWeb, Ios, AndroidWeb, Api

Identical on both: free tier (No), user rating (Not yet rated), category (Accounting), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table of record
  • 409A valuations
  • Electronic issuance
  • Vesting and exercise
  • Employee portal
  • Scenario modelling
  • Waterfall analysis
  • ASC 718 expense reporting

Only in Paddle

  • Payment processing
  • Sales tax handling
  • Subscription management
  • Checkout
  • Revenue metrics
  • Stripe
  • PayPal
  • Various

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • A startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read itnot Paddle
  • A company issuing options to employees for the first time and needing a defensible 409A before it can set a strike pricenot Paddle
  • A finance team preparing its first audit and needing ASC 718 stock compensation schedules that tie to the grant recordsnot Paddle
  • A venture fund that wants LP reporting, capital calls and SPV administration handled outside a spreadsheetnot Paddle

Paddle

  • Selling SaaS or digital products with a merchant of record handling taxnot Carta
  • Global subscription billing and checkoutnot Carta
  • Offloading sales tax and VAT compliance for cross border salesnot Carta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.
  • The cap table is a legal record assembled from years of board consents, so migrating to another provider means re-entering historical transactions and having counsel confirm the rebuilt table matches the signed documents, which is why most companies stay whatever they think of the service.
  • The product is built around United States company law and tax practice, Delaware entities, 409A and ASC 718, so a company incorporated in the United Kingdom, Europe or elsewhere gets a record keeping tool while the valuation and compliance features that carry the price are of limited or no use.
  • 409A valuations are delivered on a cadence and require a refresh after each material event or every twelve months, so a company that raises or changes materially is repeatedly back in a valuation process with fees and turnaround time attached, and a late valuation blocks option issuance.
  • Carta drew sustained criticism in 2024 over how customer cap table data intersected with its secondary trading business, and although it exited that activity the episode is a live reason to check what a vendor holding your ownership record is permitted to do with it.

Paddle

  • Paddle charges 5% plus 50 cents on every checkout transaction, which is well above a bare payment processor rate
  • The 50 cent fixed component falls heavily on low value sales, and products under $10 require custom pricing agreed with sales
  • Invoicing is not covered by the published rate and requires custom pricing
  • As a merchant of record Paddle sits between the seller and the customer, so payouts and tax handling run through Paddle rather than the seller's own processor

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Paddle

$5/percent_plus_transaction
  • Pay-as-you-go$5/percent_plus_transaction
    • 5% + 50¢ per checkout transaction
    • Global payments and billing unified in one platform
    • Cross-border sales tax compliance
  • Custom Pricing$null/contact
    • All pay-as-you-go features
    • Custom pricing tailored to business model
    • Optional premium services access

Which should you pick?

Choose Carta if

  • You need cap table of record.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.
Carta review

Choose Paddle if

  • You need payment processing.
  • You work on Web, Api.
  • You also want sales tax handling.
Paddle review

Questions people ask

Is Carta or Paddle better?
Neither clearly leads. Carta starts at $29/month and Paddle at $5/percent_plus_transaction, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Paddle?
Carta starts at $29/month and Paddle at $5/percent_plus_transaction.
Does Carta or Paddle run on more platforms?
Carta runs on Web, Ios, Android. Paddle runs on Web, Api.
What is Carta best used for?
Carta is most often used for a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it, a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price, a finance team preparing its first audit and needing asc 718 stock compensation schedules that tie to the grant records, a venture fund that wants lp reporting, capital calls and spv administration handled outside a spreadsheet. Of those, a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it and a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price are not what Paddle is typically brought in for.
What can Carta do that Paddle cannot?
Carta covers Cap table of record, 409A valuations, Electronic issuance, Vesting and exercise. Paddle covers Payment processing, Sales tax handling, Subscription management, Checkout.

Answered from the vendors’ own pages

Carta: Do I need Carta before I have employees with options?

No. Before options exist a spreadsheet reviewed by your lawyer is usually enough. The pressure to move normally comes at a priced round, or the first time you need a 409A to set a strike price.

Paddle: How much does Paddle charge per transaction?

Paddle charges 5% plus 50 cents per checkout transaction on their pay-as-you-go plan. Custom pricing is available for products under $10 or those requiring invoicing.

Source
Carta: Is the 409A included in the subscription?

The subscription tiers bundle valuations differently and refreshes after material events can carry additional cost. Check what triggers a chargeable revaluation before you sign, because raising a round is exactly the moment you will need one.

Paddle: Are there hidden fees with Paddle?

No. Paddle emphasizes all-in-one pricing with no hidden costs, migration fees, or monthly fees. The stated 5% plus 50¢ rate covers payments, billing, tax compliance, fraud protection, and support.

Source
Carta: Can my accountant get the stock compensation numbers out of it?

Yes, it produces ASC 718 expense schedules and exports. If your accounts are prepared under a different framework, expect the schedules to be a starting point that your accountant reworks rather than something they post directly.

Paddle: Does Paddle offer custom pricing?

Yes. Paddle offers custom pricing arrangements for businesses with specific needs. Customers can contact Paddle directly to discuss custom pricing tailored to their business model.

Source
Carta: Is it useful for a company outside the United States?

It can hold the share register and grants, and it does support some non United States structures. The 409A and United States tax workflow will not apply to you, so weigh it against local alternatives that understand your filings.

Carta: How hard is it to leave?

Harder than the export button suggests. You can export the data, but the receiving system has to reproduce every historical grant, cancellation and transfer, and someone has to verify the result against the original signed consents.

Carta: Who normally pays for it, the company or the investors?

The company, even though investors and counsel are frequent users. That is the usual complaint about the pricing model: the party paying is not the only party benefiting.

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