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Machine Learning · head to head

BigQuery ML vs SAP BusinessObjects

BigQuery ML logo

BigQuery ML

Machine Learning

Machine learning in BigQuery using SQL

From
Free
Rated
-
Full reviewWebsite
SAP BusinessObjects logo

SAP BusinessObjects

Business Intelligence

Enterprise business intelligence suite

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only BigQuery ML has a free tier, so it costs nothing to try first.
  • Each has a real cost: BigQuery ML not available in BigQuery's Standard edition, so the cheapest tier cannot use it; SAP BusinessObjects sAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary
  • They diverge on capability: BigQuery ML covers SQL-based ML, SAP BusinessObjects covers Crystal Reports.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BigQuery ML and SAP BusinessObjects actually diverge.

Attributes where BigQuery ML and SAP BusinessObjects differ
AttributeBigQuery MLSAP BusinessObjects
Starting priceFree$400/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWebWeb, Desktop, Mobile
CategoryMachine LearningBusiness Intelligence
Founded20081972

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigQuery ML

  • SQL-based ML
  • AutoML Tables
  • Model export
  • Prediction functions
  • Feature preprocessing
  • BigQuery
  • Vertex AI
  • TensorFlow

Only in SAP BusinessObjects

  • Crystal Reports
  • Web Intelligence
  • Lumira
  • Analysis for Office
  • Live Office
  • SAP HANA
  • SAP ERP
  • Oracle

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

BigQuery ML

  • Training models in SQL without exporting datanot SAP BusinessObjects
  • Linear and logistic regression on warehouse datanot SAP BusinessObjects
  • K-means clustering and matrix factorisation for recommendationsnot SAP BusinessObjects
  • Time series forecasting with ARIMA_PLUSnot SAP BusinessObjects
  • Running imported ONNX, TensorFlow or XGBoost models against BigQuery datanot SAP BusinessObjects

SAP BusinessObjects

  • Enterprise reportingnot BigQuery ML
  • Executive dashboardsnot BigQuery ML
  • Regulatory compliancenot BigQuery ML
  • Strategic planningnot BigQuery ML
  • Operational analyticsnot BigQuery ML

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigQuery ML

  • Not available in BigQuery's Standard edition, so the cheapest tier cannot use it
  • Billed through BigQuery compute and storage rather than as its own product, so training cost tracks data scanned
  • Remote models incur extra Agent Platform charges on top
  • Externally trained model types such as boosted trees and AutoML run through Agent Platform rather than inside BigQuery

SAP BusinessObjects

  • SAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary

Pricing, plan by plan

BigQuery ML

Free
  • Free TierFree
    • 10GB storage
    • 1TB queries
  • On-Demand$5/TB
    • Pay per TB scanned
    • ML training costs

SAP BusinessObjects

$400/month
  • Standard$400/month
    • Core BI Tools
    • Web Intelligence
    • Crystal Reports
  • EnterpriseFree
    • Full Suite
    • Advanced Features
    • Premium Support

Which should you pick?

Choose BigQuery ML if

  • You need sql-based ml.
  • You want to start without paying.
  • You also want automl tables.
BigQuery ML review

Choose SAP BusinessObjects if

  • You need crystal reports.
  • You work on Web, Desktop, Mobile.
  • You also want web intelligence.
SAP BusinessObjects review

Questions people ask

Is BigQuery ML or SAP BusinessObjects better?
Neither clearly leads. BigQuery ML starts at Free and SAP BusinessObjects at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigQuery ML or SAP BusinessObjects?
BigQuery ML has a free tier; the other does not. Paid plans start at Free for BigQuery ML and $400/month for SAP BusinessObjects.
Does BigQuery ML or SAP BusinessObjects run on more platforms?
BigQuery ML runs on Web. SAP BusinessObjects runs on Web, Desktop, Mobile.
Can I use BigQuery ML for free?
Yes. BigQuery ML has a free tier, so you can try it without paying. SAP BusinessObjects starts at $400/month.
What is BigQuery ML best used for?
BigQuery ML is most often used for training models in sql without exporting data, linear and logistic regression on warehouse data, k-means clustering and matrix factorisation for recommendations, time series forecasting with arima_plus. Of those, training models in sql without exporting data and linear and logistic regression on warehouse data are not what SAP BusinessObjects is typically brought in for.
What can BigQuery ML do that SAP BusinessObjects cannot?
BigQuery ML covers SQL-based ML, AutoML Tables, Model export, Prediction functions. SAP BusinessObjects covers Crystal Reports, Web Intelligence, Lumira, Analysis for Office. Both handle Web support.

Answered from the vendors’ own pages

BigQuery ML: How much does Google Cloud BigQuery ML cost?

BigQuery ML pricing is not specified separately on Google Cloud's pricing page. It follows the same pay-as-you-go model as BigQuery, charging per terabyte of data scanned during analysis. Customers receive $300 in free credits and can use 20+ products free up to monthly limits.

Source
BigQuery ML: Does Google Cloud offer a free trial?

Yes, new customers get $300 in free credits and all customers can use 20+ Google Cloud products free up to their monthly usage limits.

Source
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