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Design · head to head

Balsamiq Wireframes vs Principle

Balsamiq Wireframes logo

Balsamiq Wireframes

Design

Low-fidelity wireframing that keeps focus on structure and content

From
Free
Rated
-
Full reviewWebsite
P

Principle

Design

Animate your ideas, design better apps

From
$129/one-time
Rated
-
Full reviewWebsite

The short version

  • Only Balsamiq Wireframes has a free tier, so it costs nothing to try first.
  • Each has a real cost: Balsamiq Wireframes starter plan is capped at 10 projects and costs $16 per editor per month ($192/year); Principle macOS only with no Windows or Linux editor available
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Balsamiq Wireframes and Principle actually diverge.

Attributes where Balsamiq Wireframes and Principle differ
AttributeBalsamiq WireframesPrinciple
Starting priceFree$129/one-time
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebmacOS
FoundedUnknown2015

Identical on both: user rating (Not yet rated), category (Design).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Balsamiq Wireframes

Nothing recorded that Principle does not also cover.

Only in Principle

  • Timeline-based animation
  • Interactive prototypes
  • Touch gestures
  • Component reuse
  • Video export
  • Sketch import
  • Figma import
  • Driver animations

What people use each for

The jobs each tool is most often brought in to do.

Balsamiq Wireframes

  • Creating wireframes for idea communicationnot Principle
  • Prototyping interfaces faster than design toolsnot Principle
  • Collaborating on wireframes with unlimited reviewersnot Principle
  • Exporting designs to PDF and imagesnot Principle

Principle

  • Mobile app prototypesnot Balsamiq Wireframes
  • Micro-interactionsnot Balsamiq Wireframes
  • Animation designnot Balsamiq Wireframes
  • User flow designnot Balsamiq Wireframes
  • Gesture-based interfacesnot Balsamiq Wireframes

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Balsamiq Wireframes

  • Starter plan is capped at 10 projects and costs $16 per editor per month ($192/year)
  • Teams plan raises the cap to only 100 projects at $24 per editor per month; even Enterprise tops out at 400 projects
  • AI credits are metered per editor per month (500 on Starter, 1,000 on Teams, 2,500 on Enterprise), so AI features have a hard usage ceiling beyond the base seat price

Principle

  • macOS only with no Windows or Linux editor available
  • No vector morphing capability for complex shape transformations
  • Limited asset creation tools; cannot create vectors or shapes directly within Principle
  • Sketch import flattens certain properties including paths, fills, borders, masks, blur effects, and text layers
  • Limited variable support, logical loops, and data input capabilities compared to tools like ProtoPie or Origami

Pricing, plan by plan

Balsamiq Wireframes

Free
  • Starter$16/month
    • Up to 10 projects
    • Unlimited reviewers
    • 500 monthly AI credits per editor
  • Teams$24/month
    • Up to 100 projects
    • Unlimited reviewers
    • 1000 monthly AI credits per editor
  • Enterprise$35/month
    • Up to 400 projects
    • 2500 monthly AI credits per editor
    • SSO with SAML

Principle

$129/one-time
  • License$129/one-time
    • One year of upgrades
    • Full access to all features
  • Upgrade License$99/year
    • Annual renewal for ongoing upgrades

Which should you pick?

Choose Balsamiq Wireframes if

  • You want to start without paying.
Balsamiq Wireframes review

Choose Principle if

  • You need timeline-based animation.
  • You work on macOS.
  • You also want interactive prototypes.
Principle review

Questions people ask

Is Balsamiq Wireframes or Principle better?
Neither clearly leads. Balsamiq Wireframes starts at Free and Principle at $129/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Balsamiq Wireframes or Principle?
Balsamiq Wireframes has a free tier; the other does not. Paid plans start at Free for Balsamiq Wireframes and $129/one-time for Principle.
Does Balsamiq Wireframes or Principle run on more platforms?
Balsamiq Wireframes runs on Web. Principle runs on macOS.
Can I use Balsamiq Wireframes for free?
Yes. Balsamiq Wireframes has a free tier, so you can try it without paying. Principle starts at $129/one-time.
What is Balsamiq Wireframes best used for?
Balsamiq Wireframes is most often used for creating wireframes for idea communication, prototyping interfaces faster than design tools, collaborating on wireframes with unlimited reviewers, exporting designs to pdf and images. Of those, creating wireframes for idea communication and prototyping interfaces faster than design tools are not what Principle is typically brought in for.
What can Balsamiq Wireframes do that Principle cannot?
Principle covers Timeline-based animation, Interactive prototypes, Touch gestures, Component reuse.

Answered from the vendors’ own pages

Balsamiq Wireframes: How much does Balsamiq Wireframes cost per editor?

Balsamiq charges $16/month (Starter), $24/month (Teams), or $35/month (Enterprise) per editor when billed annually. Monthly billing costs $192/year, $288/year, or $420/year respectively. Only editors who actively make changes are counted, not viewers or stakeholders.

Source
Principle: Does Principle run on Windows or Linux?

No. Principle is macOS only and runs on Intel and Apple Silicon Macs. There is no Windows or Linux editor available; however, prototypes can be shared and viewed on any platform via web link.

Source
Balsamiq Wireframes: What AI credit limits does Balsamiq provide by plan?

Starter includes 500 monthly AI credits per editor, Teams includes 1000 monthly credits per editor, and Enterprise includes 2500 monthly credits per editor. Additional on-demand credits can be purchased at $15 per 500 credits across all tiers.

Source
Principle: What is the cost of Principle?

Principle costs $129 for a one-time purchase with 1 year of upgrades included. After 1 year, upgrade licenses cost $99/year. A 14-day free trial is available with all features included.

Source
Balsamiq Wireframes: What are the project limits across Balsamiq plans?

Starter allows up to 10 projects, Teams allows up to 100 projects, and Enterprise allows up to 400 projects per workspace. All tiers support unlimited boards within each project.

Source
Principle: Can I import designs from Figma or Sketch into Principle?

Yes. Principle supports importing designs from Figma and Sketch with intelligent merging of re-imported files. Some Sketch properties such as paths, fills, borders, blur effects, masks, and text layers are flattened upon import.

Source
Balsamiq Wireframes: Is there a free trial for Balsamiq Wireframes?

Balsamiq offers a 14-day free trial with no credit card required for new users to evaluate the platform before committing to a paid plan.

Source
Principle: How do I share Principle prototypes with others?

Prototypes can be shared via web link with one click (File > Export > Share to Web). Recipients can view and interact with prototypes in any browser on any platform: Windows, macOS, Linux, Android, or iOS. No installation required.

Source
Principle: Can I create vector shapes and morphing animations in Principle?

Principle does not support vector morphing, where vector objects transform into other vector shapes. It also has limited asset creation capabilities and editing is restricted to basic operations like scale and rotate.

Source
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