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Principle pricing

Principle publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

Entry price
$129/one-time
Model
Not recorded
Tiers
2
Free tier
Not on record

Principle plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Principle pricing tiers
PlanPriceFeatures listedStep up from the tier below
Upgrade License$99/year1Entry tier
License$129/one-time2+$30/one-time, 2 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Upgrade License

$99/year

The entry tier. It covers annual renewal for ongoing upgrades.

License

$129/one-time

Over Upgrade License, this tier adds:

  • One year of upgrades
  • Full access to all features

What the product covers

The full Principle feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Core

  • Timeline-based animation
  • Interactive prototypes
  • Touch gestures
  • Component reuse
  • Video export
  • Sketch import
  • Figma import
  • Driver animations

Integrations

  • Sketch
  • Figma
  • Video export

Security

  • Local files

Deployment

  • Desktop deployment

Platform

  • Macos support

Localization

  • English language support

People bring Principle in for mobile app prototypes, micro-interactions, animation design, user flow design, gesture-based interfaces. If that is not the job you are buying for, the alternatives to Principle are worth a look before you commit to a tier.

Before you pay for Principle

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 2 tiers between $99/year and $129/one-time, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Principle against the tools that do have one before committing.

Principle runs on macos, and is published by Principle Software of Independent. The full record is on the Principle review.

Principle pricing on the vendor's own site

Principle pricing questions

How much does Principle cost?
Principle publishes 2 tiers, from $99/year for Upgrade License up to $129/one-time for License. The cheapest paid tier is $99/year.
Does Principle have a free plan?
Not on the record we hold. Whether a free trial is offered is not something this record captures, so check the vendor's site.
What is the difference between Upgrade License and License on Principle?
License costs $129/one-time against $99/year, and adds one year of upgrades, full access to all features.
Is the License plan on Principle worth it?
That depends entirely on whether you need what it adds, which on the published record is one year of upgrades, full access to all features. It costs $129/one-time against $99/year for Upgrade License. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
What am I actually paying for with Principle?
The record lists 15 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for mobile app prototypes, micro-interactions, animation design.
Does Principle charge per user?
The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Principle prices current?
They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Principle against before paying?
Nothing else in this directory is filed close enough to Principle to make a useful price comparison.

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