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Cybersecurity · head to head

Baffle vs Osano

Baffle logo

Baffle

Cybersecurity

Transparent proxy that encrypts, tokenises and masks database fields without application code changes

From
On request
Rated
-
Full reviewWebsite
Osano logo

Osano

Cybersecurity

Consent management and data privacy platform with a published self-serve tier

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Osano has a free tier, so it costs nothing to try first.
  • Each has a real cost: Baffle the proxy sits in the production data path, so it becomes a latency contributor and a failure domain, and any deployment needs load and failover testing that customers routinely underestimate.; Osano the published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • They diverge on capability: Baffle covers Transparent proxy deployment, Osano covers Consent banner.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Baffle and Osano actually diverge.

Attributes where Baffle and Osano differ
AttributeBaffleOsano
Starting priceOn requestFree
Pricing modelquotePer month by monthly website visitors
Free tierNoYes
PlatformsLinux, WebWeb

Identical on both: user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Baffle

  • Transparent proxy deployment
  • Field-level encryption
  • Tokenisation
  • Format-preserving de-identification
  • Dynamic data masking
  • Bring your own key
  • Analytics and pipeline support
  • AI pipeline protection

Only in Osano

  • Consent banner
  • Pre-consent tag blocking
  • Consent record
  • No fines guarantee
  • Subject rights requests
  • Data mapping
  • Vendor privacy monitoring
  • Cookie scanning

What people use each for

The jobs each tool is most often brought in to do.

Baffle

  • A bank with a legacy application it cannot safely refactor that has an audit finding requiring field-level encryption of account datanot Osano
  • A company wanting to take a reporting database out of PCI scope by tokenising card fields before they landnot Osano
  • A healthcare organisation that must ensure database administrators and cloud operators cannot read patient identifiers in the tables they administernot Osano
  • A team moving regulated data into a warehouse or an AI retrieval pipeline that needs identifiers de-identified in transit without rewriting the ingest jobsnot Osano

Osano

  • A mid market company selling into the EU and California that needs one banner honouring different consent rules by visitor regionnot Baffle
  • A privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liabilitynot Baffle
  • A marketing team that needs Google Consent Mode signals wired correctly so analytics and ads degrade rather than break when consent is refusednot Baffle
  • A company with a handful of brand domains wanting one consent record and one scanning schedule across all of themnot Baffle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Baffle

  • The proxy sits in the production data path, so it becomes a latency contributor and a failure domain, and any deployment needs load and failover testing that customers routinely underestimate.
  • What you can still do in SQL depends on the protection mode chosen, and stronger modes restrict comparisons, joins and aggregations on protected columns, which can quietly break existing reports and analytics.
  • Database and driver coverage is finite, so an organisation with an unusual engine, an old driver or heavy use of stored procedures may find its most important system is exactly the one not supported.
  • Pricing is unpublished and scales with protected data stores, which means an enterprise trying to protect a long tail of small databases pays disproportionately compared with protecting a handful of large ones.
  • Key management is your responsibility under bring your own key, and while that is the correct security posture, it moves a real operational burden and a genuine data-loss risk onto the customer.

Osano

  • The published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • The no fines guarantee is bounded and conditional on configuring the product as instructed, so it is a marketing differentiator with an indemnity cap rather than the insurance policy the name suggests, and the limits should be read before it influences a decision.
  • Everything beyond consent, including subject rights automation, data mapping and vendor monitoring, is enterprise quoted, so the transparent pricing that attracts buyers covers only the cheapest part of the platform.
  • Tag blocking depends on tags being loaded through the mechanisms Osano can intercept, and marketing teams that inject scripts directly into templates or through server side tagging routinely leak trackers past the banner without anyone noticing.
  • It is a privacy platform rather than a security compliance one, so organisations that also need SOC 2 or ISO 27001 evidence collection run it alongside a separate tool and duplicate parts of the vendor and asset inventory.

Pricing, plan by plan

Baffle

On request
  • Baffle Data Protection Services$undefined/year
    • Quoted by protected data stores and deployment scale
    • Self-managed and cloud marketplace deployment options
    • Annual subscription

Osano

Free
  • FreeFree
    • 1 user
    • 1 domain
    • 5,000 monthly visitors
  • Plus$199/month
    • 2 users
    • 3 domains
    • 30,000 monthly visitors
  • Enterprise$undefined/year
    • Unlimited domains and higher visitor volumes
    • Subject rights request automation
    • Data mapping and assessments

Which should you pick?

Choose Baffle if

  • You need transparent proxy deployment.
  • You work on Linux, Web.
  • You also want field-level encryption.
Baffle review

Choose Osano if

  • You need consent banner.
  • You want to start without paying.
  • You also want pre-consent tag blocking.
Osano review

Questions people ask

Is Baffle or Osano better?
Neither clearly leads. Baffle starts at On request and Osano at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Baffle or Osano?
Osano has a free tier; the other does not. Paid plans start at On request for Baffle and Free for Osano.
Does Baffle or Osano run on more platforms?
Baffle runs on Linux, Web. Osano runs on Web.
Can I use Osano for free?
Yes. Osano has a free tier, so you can try it without paying. Baffle starts at On request.
What is Baffle best used for?
Baffle is most often used for a bank with a legacy application it cannot safely refactor that has an audit finding requiring field-level encryption of account data, a company wanting to take a reporting database out of pci scope by tokenising card fields before they land, a healthcare organisation that must ensure database administrators and cloud operators cannot read patient identifiers in the tables they administer, a team moving regulated data into a warehouse or an ai retrieval pipeline that needs identifiers de-identified in transit without rewriting the ingest jobs. Of those, a bank with a legacy application it cannot safely refactor that has an audit finding requiring field-level encryption of account data and a company wanting to take a reporting database out of pci scope by tokenising card fields before they land are not what Osano is typically brought in for.
What can Baffle do that Osano cannot?
Baffle covers Transparent proxy deployment, Field-level encryption, Tokenisation, Format-preserving de-identification. Osano covers Consent banner, Pre-consent tag blocking, Consent record, No fines guarantee.

Answered from the vendors’ own pages

Baffle: Do applications need code changes?

No. That is the central design choice. Baffle intercepts traffic as a proxy rather than requiring an SDK call at every read and write.

Osano: Does the free tier include the no fines guarantee?

No. The guarantee attaches to paid use of the consent product, and the free tier is capped at one domain and 5,000 monthly visitors.

Baffle: Can you still query encrypted columns?

Partly, and it depends on the protection mode. Some modes preserve equality matching and format, stronger modes restrict what SQL operations remain possible, so this must be tested against your actual queries.

Osano: How is Osano priced?

By monthly website visitors, number of domains and tier. The self-serve path stops at a low visitor ceiling and everything above is quoted.

Baffle: Does it take systems out of PCI scope?

Tokenisation can reduce scope by ensuring card data never lands in the protected system, but scope reduction is an assessor judgement, not a product setting.

Osano: Can it handle US state privacy laws as well as GDPR?

Yes, with region aware rule sets covering GDPR, ePrivacy and the US state regimes, so an EU visitor sees an opt-in banner and a US visitor sees the applicable opt-out.

Baffle: Who holds the encryption keys?

You do, through your own key management service. Baffle supports bring your own key rather than holding customer keys itself.

Osano: Does Osano do subject access requests?

Yes, but in the enterprise tier rather than the published plans, and it is quoted separately from consent.

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