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Fleet Management · head to head

Azuga vs CARTO

Azuga logo

Azuga

Fleet Management

GPS fleet tracking with driver behaviour scoring

From
On request
Free plan
No
Full reviewWebsite
CARTO logo

CARTO

Maps

Location Intelligence Platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Azuga driver monitoring is contentious regardless of framing, and rewards do not remove that; CARTO no prices are published; the committed tiers are all quote-only
  • They diverge on capability: Azuga covers GPS tracking, CARTO covers Spatial Analysis.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Azuga and CARTO actually diverge.

Attributes where Azuga and CARTO differ
AttributeAzugaCARTO
Pricing modelPer-vehicle monthly subscription; published on the vendor sitequote
PlatformsWeb, iOS, Android, CloudWeb
CategoryFleet ManagementMaps
FoundedUnknown2012

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Azuga

  • GPS tracking
  • Driver scorecards
  • Dashcams
  • Maintenance reminders

Only in CARTO

  • Spatial Analysis
  • Interactive Maps
  • Data Observatory
  • Workflows
  • APIs
  • Snowflake
  • BigQuery
  • PostgreSQL

What people use each for

The jobs each tool is most often brought in to do.

Azuga

  • Fleets wanting driver safety data drivers will actually engage withnot CARTO
  • Service businesses proving arrival times to customersnot CARTO
  • Reducing fuel and maintenance costs through driving behaviournot CARTO

CARTO

  • Spatial analysis over data already in a cloud warehousenot Azuga
  • Building interactive maps and location dashboardsnot Azuga
  • Geocoding and routing through location data servicesnot Azuga
  • Site selection and territory planningnot Azuga
  • Self-hosted geospatial analytics for regulated environmentsnot Azuga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Azuga

  • Driver monitoring is contentious regardless of framing, and rewards do not remove that
  • Hardware installation per vehicle is real upfront cost and effort
  • Contracts are typically multi-year, which limits switching
  • A smaller ecosystem than Samsara or Geotab, with fewer third-party integrations

CARTO

  • No prices are published; the committed tiers are all quote-only
  • Metered on four separate axes: workflow runs, map loads, API calls and location data service operations
  • API access and tokens are limited on pay-as-you-go and unlimited only from the Strategic tier
  • Self-hosting is available on Enterprise and included only on the Custom tier
  • The 14 day trial explicitly forbids production use

Pricing, plan by plan

Azuga

On request

No published plan breakdown. See the Azuga review.

CARTO

On request
  • Pay As You Go$null/mo
    • Metered, capped location data services
    • Limited API access and tokens
    • Standard support
  • Enterprise$null/mo
    • Limited location data services with quota
    • Limited API access and tokens
    • Standard or Premium support
  • Strategic$null/mo
    • Unlimited API access and tokens
    • Premium or Elite support
    • Custom branding
  • Custom$null/mo
    • Up to unlimited location data services
    • Unlimited API access and tokens
    • Elite support

Which should you pick?

Choose Azuga if

  • You need gps tracking.
  • You work on Web, iOS, Android, Cloud.
  • You also want driver scorecards.
Azuga review

Choose CARTO if

  • You need spatial analysis.
  • You also want interactive maps.
CARTO review

Questions people ask

Is Azuga or CARTO better?
Neither clearly leads. Azuga starts at On request and CARTO at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Azuga or CARTO?
Azuga starts at On request and CARTO at On request.
Does Azuga or CARTO run on more platforms?
Azuga runs on Web, iOS, Android, Cloud. CARTO runs on Web.
What is Azuga best used for?
Azuga is most often used for fleets wanting driver safety data drivers will actually engage with, service businesses proving arrival times to customers, reducing fuel and maintenance costs through driving behaviour. Of those, fleets wanting driver safety data drivers will actually engage with and service businesses proving arrival times to customers are not what CARTO is typically brought in for.
What can Azuga do that CARTO cannot?
Azuga covers GPS tracking, Driver scorecards, Dashcams, Maintenance reminders. CARTO covers Spatial Analysis, Interactive Maps, Data Observatory, Workflows.

Answered from the vendors’ own pages

Azuga: What does Azuga cost?

It publishes per-vehicle monthly pricing, normally on a multi-year contract with hardware.

CARTO: What CARTO pricing tiers are available?

CARTO offers Pay As You Go (monthly, consumption-based), Enterprise (annual commitment with limited quotas), Strategic (annual with unlimited API access), and Custom (annual with full services for large enterprises). Enterprise and higher require contacting sales.

Source
Azuga: How is it different from other fleet trackers?

It leans on driver scorecards and rewards rather than pure oversight, though how that feels depends on how the company uses the data.

CARTO: Does CARTO have a free version?

CARTO does not advertise a free tier. The Pay As You Go plan requires monthly payments based on consumption with capped services.

Source
Azuga: Does it handle ELD compliance?

Yes, it supports electronic logging for hours-of-service requirements.

CARTO: What is included in the CARTO Strategic plan?

Strategic tier includes unlimited API access and tokens, premium or elite support, custom branding, audit logs, and usage metrics. It requires an annual commitment and custom pricing quote.

Source
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