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Cloud · head to head

AWS (Amazon Web Services) vs Brandwatch

AWS (Amazon Web Services) logo

AWS (Amazon Web Services)

Cloud

The leading cloud computing platform

From
Free
Rated
-
Full reviewWebsite
Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AWS (Amazon Web Services) has a free tier, so it costs nothing to try first.
  • Each has a real cost: AWS (Amazon Web Services) data transfer in is free and data transfer out is charged, which is the standard source of unexpected bills; Brandwatch no pricing is published for any solution or tier
  • They diverge on capability: AWS (Amazon Web Services) covers EC2 - Virtual Servers, Brandwatch covers Social listening.

Where they differ

Only the attributes on which AWS (Amazon Web Services) and Brandwatch actually diverge.

Attributes where AWS (Amazon Web Services) and Brandwatch differ
AttributeAWS (Amazon Web Services)Brandwatch
Starting priceFreeOn request
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, Api, Cli, MobileWeb, Api
CategoryCloudSocial Media
Founded20062007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWS (Amazon Web Services)

  • EC2 - Virtual Servers
  • S3 - Object Storage
  • RDS - Managed Database
  • Lambda - Serverless Computing
  • CloudFront - CDN
  • VPC - Virtual Network
  • IAM - Access Management
  • CloudWatch - Monitoring

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

Both cover

  • SOC2
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

AWS (Amazon Web Services)

  • Web hostingnot Brandwatch
  • Data storagenot Brandwatch
  • Machine learningnot Brandwatch
  • Big data analyticsnot Brandwatch
  • Application developmentnot Brandwatch

Brandwatch

  • Consumer intelligence and market researchnot AWS (Amazon Web Services)
  • Social media management at scalenot AWS (Amazon Web Services)
  • Influencer marketing campaign managementnot AWS (Amazon Web Services)

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWS (Amazon Web Services)

  • Data transfer in is free and data transfer out is charged, which is the standard source of unexpected bills
  • Discounts require one or three year Savings Plan commitments rather than being automatic
  • Every service is priced separately, so a working architecture has no single published cost
  • The free tier is a promotional allowance rather than an ongoing free plan

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Pricing, plan by plan

AWS (Amazon Web Services)

Free
  • AWS Free TierFree
    • EC2 750 hours/month
    • 5GB S3 storage
    • 20GB data transfer
  • Pay-As-You-GoFree
    • No upfront payment
    • No long-term commitments
    • Pay only for what you use

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Which should you pick?

Choose AWS (Amazon Web Services) if

  • You need ec2 - virtual servers.
  • You want to start without paying.
  • You work on Web, Api, Cli, Mobile.
  • You also want s3 - object storage.
AWS (Amazon Web Services) review

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Questions people ask

Is AWS (Amazon Web Services) or Brandwatch better?
Neither clearly leads. AWS (Amazon Web Services) starts at Free and Brandwatch at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWS (Amazon Web Services) or Brandwatch?
AWS (Amazon Web Services) has a free tier; the other does not. Paid plans start at Free for AWS (Amazon Web Services) and On request for Brandwatch.
Does AWS (Amazon Web Services) or Brandwatch run on more platforms?
AWS (Amazon Web Services) runs on Web, Api, Cli, Mobile. Brandwatch runs on Web, Api.
Can I use AWS (Amazon Web Services) for free?
Yes. AWS (Amazon Web Services) has a free tier, so you can try it without paying. Brandwatch starts at On request.
What is AWS (Amazon Web Services) best used for?
AWS (Amazon Web Services) is most often used for web hosting, data storage, machine learning, big data analytics. Of those, web hosting and data storage are not what Brandwatch is typically brought in for.
What can AWS (Amazon Web Services) do that Brandwatch cannot?
AWS (Amazon Web Services) covers EC2 - Virtual Servers, S3 - Object Storage, RDS - Managed Database, Lambda - Serverless Computing. Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis. Both handle SOC2, ISO27001, GDPR.

Answered from the vendors’ own pages

AWS (Amazon Web Services): What are AWS's payment options and pricing models?

AWS offers four pricing approaches: pay-as-you-go (you pay only for what you use), flat-rate plans combining multiple services into one monthly price without overages, Savings Plans offering discounts on compute and machine learning with 1- or 3-year commitments, and volume-based tiered pricing where costs decrease as usage increases.

Source
Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
AWS (Amazon Web Services): Are there contracts, termination fees, or commitments required for AWS?

No long-term contracts are required for AWS services. No termination fees apply once you stop using the service. Savings Plans provide optional 1- or 3-year commitments with discounted hourly rates, but you can revert to pay-as-you-go pricing anytime.

Source
Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
AWS (Amazon Web Services): Does AWS offer a free tier?

AWS provides a free tier that offers hands-on experience with AWS products at no charge. The free tier allows new customers to try eligible services before committing to paid usage.

Source
AWS (Amazon Web Services): How do I estimate my AWS costs?

AWS provides the AWS Pricing Calculator and Cost Explorer tool to estimate costs for single or multiple services. AWS also offers cost optimization recommendations, performance reporting, and budget alerts to help track and control spending.

Source
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