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Software · head to head

Sprout Social vs Talkable

Sprout Social logo

Sprout Social

Software

Social media management with influencer insights

From
$249/month
Rated
-
Talkable logo

Talkable

Software

Referral marketing for e-commerce growth

From
On request
Rated
-

The short version

  • Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Talkable no monthly billing option; requires minimum annual commitment with no month-to-month testing available
  • They diverge on capability: Sprout Social covers Social publishing, Talkable covers A/B testing.

Where they differ

Only the attributes on which Sprout Social and Talkable actually diverge.

Attributes where Sprout Social and Talkable differ
AttributeSprout SocialTalkable
Starting price$249/monthOn request
PlatformsWeb, Ios, Android, ApiWeb

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Only in Talkable

  • A/B testing
  • Fraud prevention
  • Personalization engine
  • Multi-channel sharing
  • Detailed analytics
  • Shopify
  • Magento
  • Klaviyo

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Talkable
  • Centralising creator outreach, contracting, approvals and paymentsnot Talkable
  • Measuring creator-driven revenue with first-party analytics and attributionnot Talkable
  • Building a creator pipeline through branded application pagesnot Talkable

Talkable

  • affiliate marketing managementnot Sprout Social
  • Workflow automationnot Sprout Social
  • Reportingnot Sprout Social

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Talkable

  • No monthly billing option; requires minimum annual commitment with no month-to-month testing available
  • Custom pricing with no public rates; every quote requires a demo and consultation
  • Advanced A/B testing requires dedicated growth team to design and analyze experiments

Pricing, plan by plan

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Talkable

On request
  • GrowthFree
    • Custom pricing
    • Full feature access
    • Dedicated CSM

Which should you pick?

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.

Choose Talkable if

  • You need a/b testing.
  • You also want fraud prevention.

Questions people ask

Is Sprout Social or Talkable better?
Neither clearly leads. Sprout Social starts at $249/month and Talkable at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sprout Social or Talkable?
Sprout Social starts at $249/month and Talkable at On request.
Does Sprout Social or Talkable run on more platforms?
Sprout Social runs on Web, Ios, Android, Api. Talkable runs on Web.
What is Sprout Social best used for?
Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Talkable is typically brought in for.
What can Sprout Social do that Talkable cannot?
Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Talkable covers A/B testing, Fraud prevention, Personalization engine, Multi-channel sharing. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Talkable: Does Talkable offer a free trial or free tier?

No. Talkable does not offer a free tier or free trial. The platform requires a minimum annual commitment with custom pricing ranging from $12,000 to $30,000+ per year.

Source
Talkable: What platforms does Talkable integrate with?

Talkable integrates with major e-commerce platforms including Shopify, WooCommerce, and custom solutions via API webhooks. It was the first integration offered on Shopify.

Source
Talkable: What fraud prevention does Talkable provide?

Talkable provides best-in-class fraud intelligence with a track record of preventing $110M+ in fraud across customer campaigns, with advanced detection built into the platform.

Source
Talkable: How is Talkable's performance measured?

Talkable powers over $3B in referral revenue for 250+ brands with an average ROI of 41x, with detailed dashboards and reporting for tracking program performance.

Source

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