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Video Production · head to head

Avid Media Composer vs Ray32

Avid Media Composer logo

Avid Media Composer

Video Production

Broadcast and film editing built around shared storage and multi-editor workflow

From
On request
Rated
-
Full reviewWebsite
Ray32 logo

Ray32

Video Production

Third-party web access to Luma's Ray 3.2 video model

From
$9.9/one-time
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Avid Media Composer the value is concentrated in shared storage, bin locking and media management, so a solo editor pays for infrastructure complexity that returns nothing.; Ray32 it is not Luma's own product. The model, its capabilities and its future are Luma's, and this site states it has no affiliation with them, so anything that changes upstream changes here without notice.
  • They diverge on capability: Avid Media Composer covers Bin locking, Ray32 covers Text-to-video.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Avid Media Composer and Ray32 actually diverge.

Attributes where Avid Media Composer and Ray32 differ
AttributeAvid Media ComposerRay32
Starting priceOn request$9.9/one-time
Pricing modelPer user per monthone-time
PlatformsWindows, macOSWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Video Production).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avid Media Composer

  • Bin locking
  • Media management
  • Avid NEXIS integration
  • Script-based editing
  • Media Composer Ultimate
  • AAF interchange

Only in Ray32

  • Text-to-video
  • Image-to-video
  • Video edit
  • Reframing without cropping
  • 16-bit HDR and EXR export
  • Prepaid credits, no subscription

What people use each for

The jobs each tool is most often brought in to do.

Avid Media Composer

  • Cutting an episodic series where several editors and assistants share the same media and bins concurrentlynot Ray32
  • Working to a broadcaster delivery specification that assumes Avid media handling and AAF interchangenot Ray32
  • Running a facility where editors, assistants and producers need controlled, role-limited access to the same projectnot Ray32
  • Handing an audio conform to a Pro Tools mixer without translation problemsnot Ray32

Ray32

  • Trying Ray 3.2 without committing to a Luma subscriptionnot Avid Media Composer
  • Generating short cinematic clips from a written promptnot Avid Media Composer
  • Animating a single reference image into a moving shotnot Avid Media Composer
  • Reframing an existing clip for another aspect rationot Avid Media Composer
  • Producing HDR or EXR output for a grading pipelinenot Avid Media Composer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avid Media Composer

  • The value is concentrated in shared storage, bin locking and media management, so a solo editor pays for infrastructure complexity that returns nothing.
  • Avid expects to own the media in its own managed MXF structure, and working outside that convention produces relinking problems that consume assistant time.
  • The free Media Composer First tier was discontinued in 2021, so there is no longer a no-cost path for a student or a new hire to learn the application.
  • Effects and colour tooling trail DaVinci Resolve and Premiere, so facilities round-trip to a separate finishing application, adding a step and another licence.
  • The interface and keyboard model share almost nothing with other editors, so an experienced Premiere or Resolve editor needs weeks rather than days to reach normal speed.

Ray32

  • It is not Luma's own product. The model, its capabilities and its future are Luma's, and this site states it has no affiliation with them, so anything that changes upstream changes here without notice.
  • No operator is disclosed. There is no company name, address or team anywhere on the site, only a support email, which is a poor basis for a commercial relationship involving prepaid money.
  • No free credits. Both comparable wrapper services and Luma itself give you something to try; here the cheapest way to see any output is $9.90.
  • Prepaid credits are money held by a vendor you cannot identify, and nothing on the site describes what happens to an unused balance if it stops operating.
  • Clips are 5 or 10 seconds on generation, so anything longer is an editing job assembled from pieces rather than a single output.

Pricing, plan by plan

Avid Media Composer

On request
  • Media Composer$undefined/month
    • Core editing
    • Media management
    • Standard media formats
  • Media Composer Ultimate$undefined/month
    • Advanced tooling
    • Shared project workflow
    • Facility licensing options
  • Media Composer Enterprise$undefined/year
    • Role-based interface lockdown
    • Central deployment
    • Integration with MediaCentral

Ray32

$9.9/one-time
  • Starter$9.9/one-time
    • 160 credits
    • Commercial usage rights
    • Credits never expire
  • Pro$29.9/one-time
    • 580 credits
    • Commercial usage rights
    • Credits never expire
  • Scale$49.9/one-time
    • 1,100 credits
    • Commercial usage rights
    • Credits never expire
  • Max$99.9/one-time
    • 3,330 credits
    • Commercial usage rights
    • Credits never expire

Which should you pick?

Choose Avid Media Composer if

  • You need bin locking.
  • You work on Windows, macOS.
  • You also want media management.
Avid Media Composer review

Choose Ray32 if

  • You need text-to-video.
  • You also want image-to-video.
Ray32 review

Questions people ask

Is Avid Media Composer or Ray32 better?
Neither clearly leads. Avid Media Composer starts at On request and Ray32 at $9.9/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avid Media Composer or Ray32?
Avid Media Composer starts at On request and Ray32 at $9.9/one-time.
Does Avid Media Composer or Ray32 run on more platforms?
Avid Media Composer runs on Windows, macOS. Ray32 runs on Web.
What is Avid Media Composer best used for?
Avid Media Composer is most often used for cutting an episodic series where several editors and assistants share the same media and bins concurrently, working to a broadcaster delivery specification that assumes avid media handling and aaf interchange, running a facility where editors, assistants and producers need controlled, role-limited access to the same project, handing an audio conform to a pro tools mixer without translation problems. Of those, cutting an episodic series where several editors and assistants share the same media and bins concurrently and working to a broadcaster delivery specification that assumes avid media handling and aaf interchange are not what Ray32 is typically brought in for.
What can Avid Media Composer do that Ray32 cannot?
Avid Media Composer covers Bin locking, Media management, Avid NEXIS integration, Script-based editing. Ray32 covers Text-to-video, Image-to-video, Video edit, Reframing without cropping.

Answered from the vendors’ own pages

Avid Media Composer: Is it worth it for a solo editor?

Generally no. The multi-editor and shared storage workflow is the reason to pay for it, and a single editor uses none of it.

Ray32: Is Ray32 the official Ray 3.2 site?

No. Ray 3.2 is made by Luma AI, and Ray32's own footer states it "is an independent third-party Ray 3.2 AI Video Generator tool and is not affiliated with, endorsed by, or officially associated with Luma AI, Inc." Luma's own platform is listed separately in this catalogue.

Source
Avid Media Composer: Is there still a free version?

No. Media Composer First was discontinued in 2021.

Ray32: What does Ray32 cost?

One-off credit packs: $9.90 for 160 credits, $29.90 for 580, $49.90 for 1,100 and $99.90 for 3,330. There is no subscription and the site states credits never expire.

Source
Avid Media Composer: Why do broadcasters still specify Avid?

Because delivery, media management and audio conform workflows across the industry assume it, and because bin locking on shared storage remains the reliable way to put many editors on one production.

Ray32: How many credits does a video use?

It is priced per second and rises with resolution. Text and image-to-video cost 4 credits a second at 540p, 9 at 720p and 18 at 1080p. Editing is 6, 10 or 19 a second and reframing 3, 5 or 16. So a ten-second 1080p clip is about 180 credits, which is more than the $9.90 pack holds.

Source
Ray32: How long can the videos be?

Five or ten seconds for text and image-to-video. Video editing accepts clips up to 20 seconds and reframing accepts sources up to 12.

Source
Ray32: Can the output be used commercially?

The site lists commercial usage rights on every credit pack. Because the model is Luma's rather than theirs, anyone relying on this for client work should also read Luma's own terms.

Source
Ray32: Is there a free trial?

No free credits are offered. The cheapest way to generate anything is the $9.90 Starter pack.

Source
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