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Video Production · head to head

Muvi One vs Ray32

Muvi One logo

Muvi One

Video Production

Turnkey OTT platform with apps, CDN, DRM and billing bundled into one monthly fee

From
$399/month
Rated
-
Full reviewWebsite
Ray32 logo

Ray32

Video Production

Third-party web access to Luma's Ray 3.2 video model

From
$9.9/one-time
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muvi One included bandwidth is 100GB per month on the entry plan, which a service with a genuine audience exceeds almost immediately, so the published $399 rate is a floor rather than a forecast and the consumption charge is where the real cost lives.; Ray32 it is not Luma's own product. The model, its capabilities and its future are Luma's, and this site states it has no affiliation with them, so anything that changes upstream changes here without notice.
  • They diverge on capability: Muvi One covers White-label apps, Ray32 covers Text-to-video.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Muvi One and Ray32 actually diverge.

Attributes where Muvi One and Ray32 differ
AttributeMuvi OneRay32
Starting price$399/month$9.9/one-time
Pricing modelPer month by storage and bandwidth tierone-time
PlatformsWeb, iOS, Android, Roku, Apple TV, Fire TV, Android TVWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Video Production).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muvi One

  • White-label apps
  • Transcoding and delivery
  • DRM and watermarking
  • Monetisation models
  • Subscriber management
  • Payment gateway breadth
  • Live streaming
  • Muvi Flex

Only in Ray32

  • Text-to-video
  • Image-to-video
  • Video edit
  • Reframing without cropping
  • 16-bit HDR and EXR export
  • Prepaid credits, no subscription

What people use each for

The jobs each tool is most often brought in to do.

Muvi One

  • A regional broadcaster launching a subscription service in a market where the local payment gateway matters more than any player featurenot Ray32
  • A faith organisation or fitness brand that wants apps on Roku and Apple TV without commissioning app developmentnot Ray32
  • A film festival or niche distributor running transactional pay-per-view for a defined catalogue with predictable, low bandwidthnot Ray32
  • An education publisher packaging video courses behind a paywall with its own branding rather than on a third-party marketplacenot Ray32

Ray32

  • Trying Ray 3.2 without committing to a Luma subscriptionnot Muvi One
  • Generating short cinematic clips from a written promptnot Muvi One
  • Animating a single reference image into a moving shotnot Muvi One
  • Reframing an existing clip for another aspect rationot Muvi One
  • Producing HDR or EXR output for a grading pipelinenot Muvi One

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muvi One

  • Included bandwidth is 100GB per month on the entry plan, which a service with a genuine audience exceeds almost immediately, so the published $399 rate is a floor rather than a forecast and the consumption charge is where the real cost lives.
  • Overage rates are not published alongside the plans, so a buyer can compare licence tiers but cannot model total cost of ownership without asking sales, which defeats much of the benefit of published pricing.
  • Storage and bandwidth are quoted as the same allowance figure, which is misleading in practice: a modest library plus modest viewing will exhaust bandwidth long before storage, and buyers who read the tier as one number budget wrongly.
  • The bundled approach means the CDN, player, DRM and billing are all Muvi's choices, so a customer with a preferred CDN contract or an existing billing system cannot substitute components and pays for capability they already own.
  • Pricing is in US dollars regardless of where the service operates, so a streaming business earning in a weakening local currency carries exchange-rate risk on its largest fixed cost, which is precisely the market segment the product targets.

Ray32

  • It is not Luma's own product. The model, its capabilities and its future are Luma's, and this site states it has no affiliation with them, so anything that changes upstream changes here without notice.
  • No operator is disclosed. There is no company name, address or team anywhere on the site, only a support email, which is a poor basis for a commercial relationship involving prepaid money.
  • No free credits. Both comparable wrapper services and Luma itself give you something to try; here the cheapest way to see any output is $9.90.
  • Prepaid credits are money held by a vendor you cannot identify, and nothing on the site describes what happens to an unused balance if it stops operating.
  • Clips are 5 or 10 seconds on generation, so anything longer is an editing job assembled from pieces rather than a single output.

Pricing, plan by plan

Muvi One

$399/month
  • Muvi One Standard$399/month
    • 100GB storage and 100GB bandwidth included
    • White-label web and app publishing
    • Subscription and pay-per-view billing
  • Muvi One Professional$1499/month
    • 500GB storage and 500GB bandwidth
    • $1,763 per month if billed monthly
    • Wider monetisation and DRM options
  • Muvi One Enterprise$3900/month
    • 1TB storage and 1TB bandwidth
    • $4,588 per month if billed monthly
    • Enterprise support
  • Muvi One Ultimate$10000/month
    • From $10,000 per month, custom
    • 2TB storage and 2TB bandwidth
    • Negotiated overage rates

Ray32

$9.9/one-time
  • Starter$9.9/one-time
    • 160 credits
    • Commercial usage rights
    • Credits never expire
  • Pro$29.9/one-time
    • 580 credits
    • Commercial usage rights
    • Credits never expire
  • Scale$49.9/one-time
    • 1,100 credits
    • Commercial usage rights
    • Credits never expire
  • Max$99.9/one-time
    • 3,330 credits
    • Commercial usage rights
    • Credits never expire

Which should you pick?

Choose Muvi One if

  • You need white-label apps.
  • You work on Web, iOS, Android, Roku, Apple TV, Fire TV, Android TV.
  • You also want transcoding and delivery.
Muvi One review

Choose Ray32 if

  • You need text-to-video.
  • You also want image-to-video.
Ray32 review

Questions people ask

Is Muvi One or Ray32 better?
Neither clearly leads. Muvi One starts at $399/month and Ray32 at $9.9/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muvi One or Ray32?
Muvi One starts at $399/month and Ray32 at $9.9/one-time.
Does Muvi One or Ray32 run on more platforms?
Muvi One runs on Web, iOS, Android, Roku, Apple TV, Fire TV, Android TV. Ray32 runs on Web.
What is Muvi One best used for?
Muvi One is most often used for a regional broadcaster launching a subscription service in a market where the local payment gateway matters more than any player feature, a faith organisation or fitness brand that wants apps on roku and apple tv without commissioning app development, a film festival or niche distributor running transactional pay-per-view for a defined catalogue with predictable, low bandwidth, an education publisher packaging video courses behind a paywall with its own branding rather than on a third-party marketplace. Of those, a regional broadcaster launching a subscription service in a market where the local payment gateway matters more than any player feature and a faith organisation or fitness brand that wants apps on roku and apple tv without commissioning app development are not what Ray32 is typically brought in for.
What can Muvi One do that Ray32 cannot?
Muvi One covers White-label apps, Transcoding and delivery, DRM and watermarking, Monetisation models. Ray32 covers Text-to-video, Image-to-video, Video edit, Reframing without cropping.

Answered from the vendors’ own pages

Muvi One: How much is Muvi One?

Published tiers on annual billing are $399, $1,499 and $3,900 a month, with a custom tier from around $10,000. Monthly billing costs roughly 15 percent more.

Ray32: Is Ray32 the official Ray 3.2 site?

No. Ray 3.2 is made by Luma AI, and Ray32's own footer states it "is an independent third-party Ray 3.2 AI Video Generator tool and is not affiliated with, endorsed by, or officially associated with Luma AI, Inc." Luma's own platform is listed separately in this catalogue.

Source
Muvi One: What happens when I exceed the bandwidth allowance?

You pay consumption charges. The rates are not published on the pricing page, so ask for them in writing before signing, because for any service with real viewership they will exceed the licence fee.

Ray32: What does Ray32 cost?

One-off credit packs: $9.90 for 160 credits, $29.90 for 580, $49.90 for 1,100 and $99.90 for 3,330. There is no subscription and the site states credits never expire.

Source
Muvi One: Is 100GB of bandwidth enough?

For a private or pilot service, yes. For a public service, no. At ordinary HD bitrates that is a few hundred viewer-hours a month.

Ray32: How many credits does a video use?

It is priced per second and rises with resolution. Text and image-to-video cost 4 credits a second at 540p, 9 at 720p and 18 at 1080p. Editing is 6, 10 or 19 a second and reframing 3, 5 or 16. So a ten-second 1080p clip is about 180 credits, which is more than the $9.90 pack holds.

Source
Muvi One: Can I use my own CDN or billing provider?

The platform is sold as an integrated stack. Substituting components is not the design, which is the trade-off against assembling your own from a player, a CDN and a billing vendor.

Ray32: How long can the videos be?

Five or ten seconds for text and image-to-video. Video editing accepts clips up to 20 seconds and reframing accepts sources up to 12.

Source
Ray32: Can the output be used commercially?

The site lists commercial usage rights on every credit pack. Because the model is Luma's rather than theirs, anyone relying on this for client work should also read Luma's own terms.

Source
Ray32: Is there a free trial?

No free credits are offered. The cheapest way to generate anything is the $9.90 Starter pack.

Source
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