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Video Production · head to head

Hedra vs Ray32

Hedra logo

Hedra

Video Production

AI platform for generating video, image, and audio content

From
Free
Rated
-
Full reviewWebsite
Ray32 logo

Ray32

Video Production

Third-party web access to Luma's Ray 3.2 video model

From
$9.9/one-time
Rated
-
Full reviewWebsite

The short version

  • Only Hedra has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hedra free tier limited to watermarked outputs; Ray32 it is not Luma's own product. The model, its capabilities and its future are Luma's, and this site states it has no affiliation with them, so anything that changes upstream changes here without notice.
  • They diverge on capability: Hedra covers Creative Studio agent, Ray32 covers Text-to-video.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Hedra and Ray32 actually diverge.

Attributes where Hedra and Ray32 differ
AttributeHedraRay32
Starting priceFree$9.9/one-time
Pricing modelsubscriptionone-time
Free tierYesNo
PlatformsWeb, APIWeb

Identical on both: user rating (Not yet rated), category (Video Production).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hedra

  • Creative Studio agent
  • Reusable skills library
  • Collaborative canvases
  • API v3
  • Model catalog browser
  • OpenAPI support

Only in Ray32

  • Text-to-video
  • Image-to-video
  • Video edit
  • Reframing without cropping
  • 16-bit HDR and EXR export
  • Prepaid credits, no subscription

What people use each for

The jobs each tool is most often brought in to do.

Hedra

  • Video and image generation for creative agenciesnot Ray32
  • AI-powered content production for media teamsnot Ray32
  • Generative API integration into applicationsnot Ray32
  • Batch media generation for commercial projectsnot Ray32
  • Visual asset creation with AI modelsnot Ray32

Ray32

  • Trying Ray 3.2 without committing to a Luma subscriptionnot Hedra
  • Generating short cinematic clips from a written promptnot Hedra
  • Animating a single reference image into a moving shotnot Hedra
  • Reframing an existing clip for another aspect rationot Hedra
  • Producing HDR or EXR output for a grading pipelinenot Hedra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hedra

  • Free tier limited to watermarked outputs
  • Monthly credits reset each billing cycle and do not carry over
  • Enterprise tier requires custom quote and negotiation
  • Documentation and tutorials limited on main site
  • Pricing starts at $15/month for basic commercial use

Ray32

  • It is not Luma's own product. The model, its capabilities and its future are Luma's, and this site states it has no affiliation with them, so anything that changes upstream changes here without notice.
  • No operator is disclosed. There is no company name, address or team anywhere on the site, only a support email, which is a poor basis for a commercial relationship involving prepaid money.
  • No free credits. Both comparable wrapper services and Luma itself give you something to try; here the cheapest way to see any output is $9.90.
  • Prepaid credits are money held by a vendor you cannot identify, and nothing on the site describes what happens to an unused balance if it stops operating.
  • Clips are 5 or 10 seconds on generation, so anything longer is an editing job assembled from pieces rather than a single output.

Pricing, plan by plan

Hedra

Free
  • FreeFree
    • Limited watermarked generations
    • No credit card required
    • Access to basic tools
  • Basic$15/month
    • 1500 credits monthly
    • Slower generation speeds
    • Commercial use permitted
  • Creator$30/month
    • 5400 credits monthly
    • Faster generation speeds
    • Commercial use permitted
  • Professional$75/month
    • 14400 credits monthly
    • Fastest generation capability
    • Commercial use permitted

Ray32

$9.9/one-time
  • Starter$9.9/one-time
    • 160 credits
    • Commercial usage rights
    • Credits never expire
  • Pro$29.9/one-time
    • 580 credits
    • Commercial usage rights
    • Credits never expire
  • Scale$49.9/one-time
    • 1,100 credits
    • Commercial usage rights
    • Credits never expire
  • Max$99.9/one-time
    • 3,330 credits
    • Commercial usage rights
    • Credits never expire

Which should you pick?

Choose Hedra if

  • You need creative studio agent.
  • You want to start without paying.
  • You work on Web, API.
  • You also want reusable skills library.
Hedra review

Choose Ray32 if

  • You need text-to-video.
  • You also want image-to-video.
Ray32 review

Questions people ask

Is Hedra or Ray32 better?
Neither clearly leads. Hedra starts at Free and Ray32 at $9.9/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hedra or Ray32?
Hedra has a free tier; the other does not. Paid plans start at Free for Hedra and $9.9/one-time for Ray32.
Does Hedra or Ray32 run on more platforms?
Hedra runs on Web, API. Ray32 runs on Web.
Can I use Hedra for free?
Yes. Hedra has a free tier, so you can try it without paying. Ray32 starts at $9.9/one-time.
What is Hedra best used for?
Hedra is most often used for video and image generation for creative agencies, ai-powered content production for media teams, generative api integration into applications, batch media generation for commercial projects. Of those, video and image generation for creative agencies and ai-powered content production for media teams are not what Ray32 is typically brought in for.
What can Hedra do that Ray32 cannot?
Hedra covers Creative Studio agent, Reusable skills library, Collaborative canvases, API v3. Ray32 covers Text-to-video, Image-to-video, Video edit, Reframing without cropping.

Answered from the vendors’ own pages

Hedra: What is the difference between monthly subscription credits and purchased credit packs?

Monthly subscription credits reset each billing cycle, while purchased credit packs do not expire between billing cycles and carry over.

Source
Ray32: Is Ray32 the official Ray 3.2 site?

No. Ray 3.2 is made by Luma AI, and Ray32's own footer states it "is an independent third-party Ray 3.2 AI Video Generator tool and is not affiliated with, endorsed by, or officially associated with Luma AI, Inc." Luma's own platform is listed separately in this catalogue.

Source
Hedra: Can I use Hedra content commercially on free and paid plans?

Commercial use is permitted on Basic, Creator, and Professional plans. The free tier produces watermarked outputs.

Source
Ray32: What does Ray32 cost?

One-off credit packs: $9.90 for 160 credits, $29.90 for 580, $49.90 for 1,100 and $99.90 for 3,330. There is no subscription and the site states credits never expire.

Source
Hedra: What support is included with different Hedra plans?

Basic, Creator, and Professional plans have standard support. Enterprise plans include dedicated technical support via Slack and a dedicated account manager.

Source
Ray32: How many credits does a video use?

It is priced per second and rises with resolution. Text and image-to-video cost 4 credits a second at 540p, 9 at 720p and 18 at 1080p. Editing is 6, 10 or 19 a second and reframing 3, 5 or 16. So a ten-second 1080p clip is about 180 credits, which is more than the $9.90 pack holds.

Source
Ray32: How long can the videos be?

Five or ten seconds for text and image-to-video. Video editing accepts clips up to 20 seconds and reframing accepts sources up to 12.

Source
Ray32: Can the output be used commercially?

The site lists commercial usage rights on every credit pack. Because the model is Luma's rather than theirs, anyone relying on this for client work should also read Luma's own terms.

Source
Ray32: Is there a free trial?

No free credits are offered. The cheapest way to generate anything is the $9.90 Starter pack.

Source
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