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Technology · head to head

Attio vs Xano

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Xano logo

Xano

Automation Integration

The low-code backend platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Xano limited real-time capabilities; websocket support underdeveloped and not suitable for real-time applications
  • They diverge on capability: Attio covers Custom data model, Xano covers API builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Xano actually diverge.

Attributes where Attio and Xano differ
AttributeAttioXano
Pricing modelfreemiumusage-based
PlatformsWeb, Ios, Android, ApiWeb, Cloud, BYOC
CategoryTechnologyAutomation Integration
Founded20212014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Xano

  • API builder
  • Database management
  • Data transformation
  • Real-time sync
  • Webhooks
  • Authentication
  • Scheduling
  • REST API

Both cover

  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Xano
  • Customer managementnot Xano
  • Deal trackingnot Xano
  • Investor relationsnot Xano
  • Partnership managementnot Xano

Xano

  • Workflow Automationnot Attio
  • Data Integrationnot Attio
  • Process Automationnot Attio
  • App Integrationnot Attio
  • API Connectivitynot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Xano

  • Limited real-time capabilities; websocket support underdeveloped and not suitable for real-time applications
  • Performance concerns at scale; users report crashes, dropped queries, and no RAM visibility on any plan
  • Interface designed for mouse input only, does not work well with touch-screen tablets
  • Limited version control, data backup and restore features, and data management logging capabilities
  • Requires pairing with a frontend builder, adding cost, complexity, and integration overhead

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Xano

Free
  • FreeFree
    • Limited requests
    • Basic features
  • Professional$99/month
    • 100K requests
    • Advanced features
  • Business$299/month
    • 500K requests
    • Premium support

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Xano if

  • You need api builder.
  • You want to start without paying.
  • You work on Web, Cloud, BYOC.
  • You also want database management.
Xano review

Questions people ask

Is Attio or Xano better?
Neither clearly leads. Attio starts at Free and Xano at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Xano?
Attio starts at Free and Xano at Free.
Does Attio or Xano run on more platforms?
Attio runs on Web, Ios, Android, Api. Xano runs on Web, Cloud, BYOC.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Xano is typically brought in for.
What can Attio do that Xano cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Xano covers API builder, Database management, Data transformation, Real-time sync. Both handle Zapier.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Xano: Does Xano offer a free plan?

Yes. Xano offers a free plan with unlimited APIs and a rate limit. The free plan includes watermarked stored images. Paid plans start at $85 per month.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Xano: What databases does Xano use?

Xano provides managed PostgreSQL database with no migrations or DevOps overhead required. It includes automatic backups, scaling, and full ACID transaction support.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Xano: Does Xano require coding knowledge?

Xano is a no-code platform but requires foundational understanding of backend concepts like database structure, APIs, authentication, and logic flow. The learning curve is steep, requiring weeks or months to become proficient.

Source
Xano: What integrations does Xano support?

Xano integrates with Snowflake, Datadog, AWS, GCP, Azure, Stripe, Segment, and works with frontend platforms like Bubble, Webflow, FlutterFlow, and Lovable.

Source
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